CORPORATE PRESENTATION VORWERK
Made by Vorwerk Products and Services Company
Company
Company portrait 1/2 • Vorwerk has been a family-owned company since its foundation in 1883. • Vorwerk stands for the direct route to the customer, a consistent commitment to service, and outstanding quality. • Sales in 2016: 3.058 billion euros, Business volume 2016: 3.777 billion euros, of which 2.514 billion euros came from direct sales
Company portrait 2/2 • Vorwerk has 649,075 people around the world, of whom about 60,000 are independent sales advisors in the business of selling household appliances and more than 577,000 are JAFRA Cosmetics Consultants • Subsidiaries and distributors in 79 countries • Partners’ equity: 63 percent Subsidiaries (akf group at equity) Distributors
Corporate Structure
Executive Board The Managing Partners of the Vorwerk Group (from left to right): Frank van Oers, Reiner Strecker and Rainer Christian Genes
Supervisory Board Rainer Baule has been Chairman of Dr. Jörg Mittelsten Scheid, a the Supervisory Board of Vorwerk & member of the Vorwerk owner family, Co. KG since January 2013 and headed the company from 1966 came to the post straight from that through 2005. He went on to chair of CEO of Fresenius Kabi AG. He the Supervisory Board in 2006 and first joined the Vorwerk Supervisory retained that office through 2012 Board in May 2011. before assuming his present office of Honorary Chairman.
Owner family Carl (photo) and Adolf Vorwerk Dr. Erich (photo) and Werner found the original company, Barmer Mittelsten Scheid take charge of the Teppichfabrik Vorwerk & Co, in company in 1943. Wuppertal in 1883. Dr. Jörg Mittelsten Scheid joined the Executive Board in 1966 and was appointed Managing Partner in 1969, August Mittelsten Scheid, which post he held until 2005. From Carl Vorwerk’s son-in-law, becomes 2006 until the end of 2012, he chaired sole Managing Partner in 1907. the Supervisory Board, on which he continues to sit today as a member and as Honorary Chairman. Werner Mittelsten Scheid introduces direct sales in 1930.
Vision Our superior products and services elevate the quality of life everywhere you call home.
Mission We create passionate, loyal customers As a trusted family business, we are by simplifying homes with high-quality, committed to act in a socially and long-lasting solutions. environmentally responsible way. Our superior products and services We strive to achieve economic success come with the human touch, from the as a means to ensure family ownership way we develop them and sell them, to of Vorwerk for many generations to the way they are used. come. Our unique direct selling capabilities empower people across the globe, elevating lives for the better.
Our Principles A stubborn commitment to the highest quality Our family company takes the long view Fostering an openness to innovate Designed for human connection We create opportunity
Company History 1/3 1883 The brothers Carl and Adolf Vorwerk found the carpet factory “Barmer Teppichfabrik Vorwerk & Co.” 1904 August Mittelsten Scheid joins the company 1929 Invention of the Kobold hand-held vacuum cleaner 1930 Start of the Vorwerk direct sales organization
Company History 2/3 1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company 1966 Dr. Jörg Mittelsten Scheid joins the Executive Board 1968 akf bank is founded 1971 The “original Thermomix“ VM 2000 is launched in France
Company History 3/3 2o01 Lux Asia Pacific becomes part of the Vorwerk Group 2004 JAFRA Cosmetics joins the Vorwerk Group 2009 The Kobold sales organization in Germany begins switching to a multichannel system 2011 Launch of a new Corporate Design and changeover of the Kobold vacuum cleaner products to the new design line 2015 Launch of power tools under the new brand name of Twercs
Social Committment to SOS Children’s Villages • The Vorwerk family-owned company set up the Vorwerk Family Fund to raise money for SOS Children’s Villages. • To date, the concerted efforts of employees, sales advisors, the Executive Board and the owner family have raised donations to the tune of 2,100,000 euros for the fund. • Vorwerk’s social commitment has so far helped SOS Children’s Villages in Hyderabad (India), Moín (Costa Rica) and is currently providing for Quy Nhon (Vietnam).
Social Committment Through the anstiftung & ertomis Foundation • Jens Mittelsten Scheid, a member of the owner family and founding member of the anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’ award) in May 2010 for his social commitment. • The anstiftung & ertomis foundation sponsors projects that promote independence and initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural projects. • Key focuses of the foundation are historical awareness, self-determination and a profound and lasting understanding of social prosperity.
Products and Services Thermomix Kobold JAFRA Cosmetics Lux Asia Pacific Twercs akf group Vorwerk flooring Vorwerk Direct Selling Ventures
Group sales 2016: 3.058 billion euros
Thermomix • Cooking at your fingertips! Cooking with Thermomix – so easy, every day. • Thermomix combines twelve appliances in one. The Guided Cooking innovation takes users step by step through recipes. • Thanks to Recipe Chips, Recipe Platform, Thermomix App, cooking classes in Thermomix cooking studios, and the personal demonstration in the comfort of your home, you will discover the variety of recipes with success guarantee. • Sales 2016: EUR 1.286 billion • Self-employed sales advisors: about 45,600 • Subsidiaries: 14 • Distributors: 35
Kobold • Kobold stands for the very best in cleaning appliances that not only meet the highest technical standards, but are extremely user friendly and look great, too. • Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with an integrated odor and hygiene microfilter. • First-rate consultation, even in the comfort of your own home • Sales 2016: EUR 836 million • Self-employed sales advisors: about 13,700 • Subsidiaries: 9 • Distributors: 26
JAFRA Cosmetics • JAFRA Cosmetics is one of the world’s leading manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body. • JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential. • With the slogan “freedom to be you” JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful. • Sales 2016: EUR 369 million • Self-employed sales advisors: about 577,300 • Subsidiaries: 10 • Distributors: 8
Lux Asia Pacific • Lux Asia Pacific focuses primarily on high-quality water filters, vacuum cleaners, and air filters in the Asian Pacific region. • Quality and personal consultation – a key factor for our success in Asia, too. • Sales 2016: EUR 24 million • Sales advisors: more than 950 • Subsidiaries: 4 • Distributors: 7
Twercs • The Twercs case brings together four high-quality, cordless tools: hot-glue gun, drill driver, jigsaw and stapler. What’s more, the tools are always ready to use because the Twercs case is a storage box and a charging station rolled into one. The package is completed by an accessories folder and an ideas book. • As part of a great creative experience, the Twercs tools allow you to realize many projects yourself. And Twercs also supplies the Kreativ Kits to match. • Twercs is obtainable via three sales channels – from the Twercs coaches, who sell direct under the party plan, the Vorwerk shops all over Germany and the online shop. • Launch date: July 1, 2015 • Self-employed sales advisors: more than 100 • Subsidiaries: 1
akf group • akf bank, akf leasing, akf servicelease and ERNST factoring are reliable partners to mostly small and medium-sized enterprises. • Product portfolio: Leasing or loan financing of moveable investment goods, sales financing, factoring, fleet management, secure and transparent financial investment products • New business 2016: EUR 1.167 billion, Sales 2016: EUR 431 million • Employees: 430 • Subsidiaries: 3
Vorwerk flooring • Vorwerk flooring is one of the leading international suppliers of high-quality carpets, carpet tiles and elastic, organic flooring. All Vorwerk products for residential living spaces and the commercial, site-oriented sector are produced in Germany. • Exquisite materials, highest standards of quality, innovative design, and an acute sense of aesthetics are the hallmarks of Vorwerk floor coverings for both private and commercial spaces. • Vorwerk cooperates with internationally renowned architects and artists. • Sales 2016: EUR 70 million • Employees: 414 • Export countries: 58
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