company presentation LONDON BARCELONA SHANGHAI
The creative experience company
01 Company Introduction 02 services 03 work 04 Case Studies 05 process 06 company structure & team Contents 3
01 01 company introduction 4
Scruffy Dog Creative Group was founded in 2008 and is a global entertainment design & realisation company that specialises in turnkey solutions for theme parks & resorts, attractions, FECs, waterparks, dark rides, museums, zoos & aquariums, and live events. Formed by some of the best industry professionals the world has to offer, the senior team was hand-picked personally by our founder. Collectively they come from various international platforms such as Walt Disney Studios, Universal Studios, The Lego Group, Warner Bros. Studios, and Merlin Entertainments to name but a few. Our design studios team is created by a selection of talented, skilled, and award-winning specialists, steaming from a broad range of backgrounds. Located at 2 central city studios in London & Barcelona along with a satellite studio in Shanghai. We are not just a design company! Unlike any other studio in our industry, Scruffy Dog Group has a world class ISO certifjed production facility and the team to match. Our state-of-the-art Scenic shop in Birmingham, UK is one of the largest in Europe and features the latest equipment and technology. Here we deliver Theming, Props, and bespoke elements for clients world-wide. This is what makes us unique, as we know how to bring our incredible concepts to life, and within your budget, offering a true turnkey solution about us 5
We create exciting and innovative experiences. We are ambitious, and constantly pushing the design boundaries. Every one of our clients’ projects are truly unique. Because of this, we have built a strong reputation as one of the leading and most trusted consultants for: Theme Parks & Resorts Attractions Family Entertainment Waterparks Centres Dark rides Museums & Exhibits Retail & Restaurants Zoos & aquariums our expertise 6
barcelona shanghai london birmingham Uk uk spain china our locations 7
facilities - the studios 8
facilities - the factory 9
Affliations 10
02 02 services 11
Our design division, operating from studios in London & Barcelona, boasts one of the largest specialist teams in the world with a portfolio to match. From full resorts to a single attractions, it begins with an idea, which becomes a narrative that shapes a story and sculpts the fjnal concept. Our in-house teams of creatives, artists, architects, engineers & technicians ensure the concept is considered throughout every stage of development Guest Experience Audit Concept development Strategy Planning Schematic Design Intellectual Property Detailed Design & visual identity Technical, lighting & Audio Design Masterplanning Initial creative & concept Graphic Design & Wayfinding masterplanning & design 12
The Scruffy Dog Production factory boasts some of the worlds best facilities & experience, located in the midlands UK in recent years has had a huge investment not only to increase speed & quality (ISO Certifjed), but also every piece of our work complies with the British/European Health and Safety standards. To ensure we remain competitively priced in a global market, the factory boasts some our industry’s leading facilities and equipment. joinery fabrication drawings animatronics dual- component spray systems grc & render sculpting sculpting studio 3,5 & 7 axis cnc mould making & grp scenic finishing installation & site work metal work Themed production 13
Scruffy Dog Creative Group can offer a true turnkey in house solution for your project from start to fjnish! Unlike any other company in the world, alongside our design & production teams our group has a dedicated in house team for realisation who ensure there is no disconnect from the initial design to your opening day. Production Management Site Management In-Field Art Direction Show & Media production Realization 14
03 03 work 15
North America Europe Middle East Asia Experience 16
themed attractions 17
themed attractions 18
family orientated attractions 19
family orientated attractions 20
technology based attractions 21
water based attractions 22
unique concepts 23
04 04 case studies 24
Dream Wood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4 Hectares theme park originally started out as a children’s play area, as it evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring our Design expertise, delivering the masterplanning, concept design & development, schematic and detail design for the fjve themed areas. Forest, Air, Sea, Mountain and Tree of Adventure. The fjnal result was an environment that refmects the ancient landscape of the area. Interspersed among the tall trees are stranger looking trees, giant plants, vines and fmowers. Together they form a magical land that envelops the rides and attractions. In 2018 Dream Wood park won the Golden Pony award in relation to the design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience master planning concept development dreamwood - russia 25
Schematic design concept development Final result final result dreamwood - russia 26
Wicker Man is located at Alton Towers Resorts, UK and is the fjrst wooden roller coaster to be installed in the UK in over 20 years. We were approached by Merlin Entertainments unique in- house creative and project delivery team, Merlin Magic Making, to bring our design expertise to this project, delivering the initial Concept, concept development, Schematic and Detail Design for the overall theming. This included the ride, loading areas, queue lines, pre- show buildings and entrances. In 2018 Scruffy Dog Creative Group were presented with the award for ‘Best Themed Attraction’ at the Park World Excellence Awards, in recognition of its design work on the WickerMan. initial concept concept development wicker man - uk 27
Schematic design concept development Schematic design final result wicker man - uk 28
Scruffy Dog Group have worked on numerous projects for Merlin Entertainments and Legoland Resorts. In 2019 Legoland Florida Resort opened its newest and largest expansion to date called “THE LEGO MOVIE WORLD.” Based on the movie of the same title. We were approached by MMM to be involved from the early creative stages of this project providing initial concept & concept development services for this new themed area. This included several attractions such as Unikitty disco drop a children’s tower ride, Battle of Bricksburg a children’s water ride, and the LEGO Move Masters of Flights, fmying theatre. initial concept concept development lego movie world - usa 29
Schematic design concept development final result final result Lego movie world - usa 30
Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare Laguna Water Park is the latest addition to Meraas’ world class urban destination La Mer. We were approached by Meraas to deliver initial concept, concept development, visual identity, and schematic design for the water park. initial concept concept development Laguna water park - uae 31
Schematic design concept development Schematic design final result Laguna water park - uae 32
05 05 process 33
Process 34
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