Reflecting Excellence in Website Redesign Beth Johnston, Lindbergh Schools
• 5,896 students and growing • 1 ECE, 5 elementary schools, 2 middle schools and 1 high school in suburban St. Louis County • No. 1 K-12 District in Missouri-Academic Achievement – 2010, 2011 • Our 2011-12 Theme: Grow. LiNC. Excel.
Bring Your Own Device to School
How do we project an image of world class technology and top notch education to our community?
Virtual ‘Front Door’/Curb Appeal Your district’s website provides a first impression of quality for residents, parents, teachers, prospective families and potential new hires.
Before: • Webmaster employed • Simple links to social media in technology department • PDF school calendar • Little/no organization of • Static boundary map homepage links • Ineffective search engine • Inconsistent graphics/theme
We began a process that included focus groups, a page-by-page audit, reorganization, updated photos and total graphic redesign.
Parent Focus Group Feedback • The most common piece of information parents mentioned was grades. • Another major area of interest was school calendars. • Both scheduled and unscheduled school closings are another piece of information that parents cited as being very important to them. • In the past, information has been so difficult to find that many parents and teachers have found other avenues to find and deliver content quickly.
Parent Focus Group Feedback • Teachers and schools that are using Facebook as a means of getting general updates out to parents have received high praise. • Parents want a centralized place where they can manage calendars, grades, and general information. • It is important to provide parents with a more centralized strategy for content delivery that consolidates Lindbergh’s current digital real estate with easy access to all third party sites and reorganizes the content provided based on the intensity of the need for that information.
Timeline Website redesign RFP Summer 2010 Audit site: Remove dated content and clutter Summer/Fall 2010 Conduct focus groups with key audiences February/March Create homepage organization and sitemap April Update school and department sites April/May Take new lifestyle photos April/May Provide Switch hierarchy/architecture/analytics May 30 Photos due June 1-2 Final board approval, begin web development w/ Switch June 14 Content (copy) due June 24 Beta Launch Aug. 3 First day of school Aug. 16, 2011
Total Budget: $29,000 • Focus group analyzation • CMS development and programming • Discovery and strategy (creative, technology) – Content Management System – back end admin. • Web site design, revisions • Content population • Flash banner development – 30 pages • HTML and CSS development • Webmaster training – Cascading stylesheets to • Google Analytics determine site’s look/feel • Testing and deployment – Site “Go Live”
Now Then • Webmaster in • Webmaster in technology dept. communications dept. • Little/no organization of • Targeted organization of homepage links links, simple navigation • Links to social media • Facebook, Twitter feeds pages on homepage • Interactive Google • Pdf school calendar Calendar • Interactive address finder, • Static boundary map using Google maps.
Questions?
Contact Information Beth Johnston Communications Director, Lindbergh Schools 314-729-2400, ext. 8802 bjohnston@lindberghschools.ws www.lindberghschools.ws
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