NEW WEBSITE PROJECT, JUNE 2018 TO BE INSPIRED & STRIVE FOR - PowerPoint PPT Presentation

NEW WEBSITE PROJECT, JUNE 2018

TO BE INSPIRED & STRIVE FOR EXCELLENCE

TEAM AND CLIENT RESEARCH & EXPERIENCE In order for us to better understand our brand, we surveyed three team members and four clients about their experience with ColorMix. The research conducted was a vital start for us to see where we needed to focus on communicating our brand through our story. Some key words and phrases that describe Colormix are: Great Customer Service Quality of Work Helpful Quick Turnaround Time Satisfaction Responsive Cost Conscious Reliable Friendly Link to View Survey Results

“BUILDING A STORY BRAND” COLORMIX BRANDSCRIPT

“BUILDING A STORY BRAND” A CHARACTER What Do They Want? » Nice, fjnished product » Good deal » Quick turnaround time » Good customer service

“BUILDING A STORY BRAND” HAS A PROBLEM Villain » Marketing Issue ex. Not sure what to buy or where to start » Budget ex. Team tries to help and offer the best solutions External » Marketing needs » Events and Businesses » “I don’t know what to buy/get” Internal » “I want ColorMix to help my business grow and market my events” Philosophical » “Building relationships and trust” » Helping customers be successful makes us become successful too.

“BUILDING A STORY BRAND” AND MEETS A GUIDE Empathy » “We will take care of what your needs are.” » “We’re not selling you products, we’re helping you fjnish your project.” Authority » Confjdence in our ability to help them. ex. testimonials, statistics, awards and logos.

“BUILDING A STORY BRAND” WHO GIVES THEM A PLAN Process » What Client Needs » Quote » Design or Production » Payment Agreement » Customer signs agreement before we do the job. Payments and Fees

“BUILDING A STORY BRAND” AND CALLS THEM TO ACTION Direct » Make message clear » “We’re a one stop shop” » “Visit our online ordering system.” » “Ask our online chat.” » “Request a quote.” » “Come in and take a look at our samples.” Transitional » Testimonials from happy customers

“BUILDING A STORY BRAND” THAT ENDS IN SUCCESS » “We’ll get you noticed.” » Help business grow » Cohesive branding » Build relationships THAT HELPS THEM AVOID FAILURE » Staying on budget » Products and confusion » Turnaround time » Mistakes on projects

“BUILDING A STORY BRAND” CHARACTER TRANSFORMATION From To » Confused » Savvy » Stressed » Relaxed/Confjdent » Incompetent » Successful

“BUILDING A STORY BRAND”

COLORMIX GRAPHICS & PRINTING EXCELS IN CUSTOMER SERVICE AND PRODUCES HIGH QUALITY WORK FOR BUSINESSES AND PERSONAL PROJECTS. MARKETING MATERIAL AND PROMOTIONAL PRODUCTS ARE THE MOST COMMON THINGS PRINTED AND PRODUCED THROUGH COLORMIX. COLORMIX KEEPS IN MIND THE CLIENT’S BUDGET AND IS QUICK IN TURNAROUND TIME.

LOGO UPDATE Current Logo: Possible Updates: GRAPHICS & PRINTING To attract more customers to ColorMix, a more updated typeface choice is an important start since it is one of the fjrst things a client will see, judge and respond to. Understanding that it is costly to redo the entire logo, we took baby GRAPHICS, PRINTING & PROMO steps in modernizing the current logo: A thinner gradient to not distract from the name of the company and acts more like a nice accent to the name. It also relates and mimicks the unique stroke of the “X.” An updated typeface for the subname. A condensed sans serif looks great in all caps and it is popular in today’s aesthetics. GRAPHICS, PRINTING & PROMO

TYPEFACE PALETTE Lato Bold USED FOR HEADERS/TITLES ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*();:{}., Source Sans Pro Regular Used for Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*();:{}.,

COLOR PALETTE #D33C30 #F3BD1F #15A089 #5A3B97 #2E3192

HERO IMAGE STATEMENTS WE LISTEN, WE CREATE, WE MAKE YOU STAND OUT. We listen to what the client needs, we create designs, produce print material and promotional products to make the client happy, which then benefjts the clients whether it’s personal or business related and makes them visually stand out in the world. Others: WE LISTEN, WE CREATE, WE MAKE IT HAPPEN. WE LISTEN, WE UNDERSTAND, WE CREATE TO MAKE YOU SMILE. WE LISTEN, UNDERSTAND, AND GET YOU NOTICED. WE’RE HERE TO MAKE YOU LOOK GOOD. BUILDING A RELATIONSHIP WITH YOU IS WHAT COUNTS.

POSSIBLE HERO PICTURES OR ADS

HERE BRAND BRAND YOUR HERE BRAND YOUR HERE YOUR POSSIBLE HERO OPTIONS WE LISTEN. WE CREATE. WE MAKE YOU STAND OUT. WE LISTEN. WE CREATE. graphics | print | marketing | promo WE MAKE YOU STAND OUT. GRAPHICS & PRINTING WE LISTEN. WE CREATE. WE MAKE YOU STAND OUT. graphics | print | marketing | promo WE LISTEN. WE CREATE. WE LISTEN. WE CREATE. WE MAKE YOU STAND OUT. WE MAKE YOU STAND OUT. graphics | print | marketing | promo WE LISTEN. WE CREATE. WE LISTEN. WE CREATE. WE MAKE YOU STAND OUT. WE MAKE YOU STAND OUT. graphics | print | marketing | promo