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FTB Website Redesign Michelle Fallon Administrative Services - PowerPoint PPT Presentation

FTB Website Redesign Michelle Fallon Administrative Services Division Mike Meehan Administrative Services Division September 12, 2019 FTB Website Redesign | September 2019 Board Meeting 1 FTB Website Redesign Our Vision: Plain


  1. FTB Website Redesign Michelle Fallon – Administrative Services Division Mike Meehan – Administrative Services Division September 12, 2019 FTB Website Redesign | September 2019 Board Meeting 1

  2. FTB Website Redesign Our Vision: • Plain Language • State Templates • Improved Navigation – Task Oriented – Lean Content • Accessible to All FTB Website Redesign | September 2019 Board Meeting 2

  3. Project Strategy Old Website New Website New Website Request Process 3% Content 28K Files Satisfies 95% visits  Forms  Content Internal Repository 97% Content Satisfies remaining 5% visits FTB Website Redesign | September 2019 Board Meeting 3

  4. FTB Website Redesign Planning and Implementation: • Working Teams – Redesign Team – Internal Repository – Request Process • Communication Plans FTB Website Redesign | September 2019 Board Meeting 4

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  8. FTB Website Redesign Video FTB Website Redesign | September 2019 Board Meeting 8

  9. FTB Website Redesign Planning and Implementation: • Internal Test Drive • Go-Live on Saturday June 22, 2019! FTB Website Redesign | September 2019 Board Meeting 9

  10. Slide 10. This slide is intentionally blank. Staff photos redacted.

  11. Slide 11. This slide is intentionally blank. Staff photos redacted.

  12. FTB Website Redesign Feedback and Fixes • Early Life Support • Feedback Link • Early Challenges: – External Search Engines – Archived Content FTB Website Redesign | September 2019 Board Meeting 12

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  14. FTB Website Redesign Feedback and Fixes • “Your new website is beautiful and very user friendly!” • “This website is cleanly laid out, especially useful on mobile devices. Thanks for keeping it organized!” • “Very user friendly and professional website.” FTB Website Redesign | September 2019 Board Meeting 14

  15. FTB Website Redesign Success Factors • Executive Support • Engaged Enterprise – ONE FTB • Moments that Matter FTB Website Redesign | September 2019 Board Meeting 15

  16. Slide 16. This slide is intentionally blank. Staff photos redacted.

  17. Slide 17. This slide is intentionally blank. Staff photos redacted.

  18. Questions? FTB Website Redesign | September 2019 Board Meeting 18

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