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Introduction ion Maryna Prykhodko, Razom RazomForUkraine.org Prese sentations ns Kyrylo Loukerenko & Ira Solomko, Громадське Радіо hromadske.radio Artem Zakharchenko, Центр Контент Алалізу ukrcontent.com Q Q & & A A 2

New York City, February 9, 2019 Ira Solomko Kyrylo Loukerenko

Ukra raine Pre residential El Electi tion Marc rch 31, 201 2019 4

?? ?? CANDI DIDA DATES ES 5

44 CA CANDIDATE TES 6

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Ba Backgrou round. Ukra rain inia ian Med edia ia Tra Transition sition PRIVATE (MOSTLY OLIGARCHIC) MEDIA PUBLIC MEDIA 19 1991 201 2019 8

TOP 5 TV CHANNELS UKRAYINA 16,70% share 1+1 9,70% share ICTV 7,30% share INTER 7,00% share STB 5,90% share January 2019 9

TV OLIGARCHY 22% Victor PINCHUK 20% Ihor KOLOMOYSKIY ____ 21% Dmytro FIRTASH 13% Rinat AKHMETOV ______ 10

RADIO OWNERS 40% Victor Pinchuk 31% Serhiy Kurchenko 12% Anatioliy Yevtuhov 10% Kateryna Kit-Sadova 5% Tomas Fiala 11

TOP 10 NEWS SITES Coverage Site Real users Coverage Site 19% obozrevatel.com obozrevatel.com 6 508 703 27,59% 18% segodnya.ua 24tv.ua 4 663 728 19,77% 17% tsn.ua segodnya.ua 4 658 713 19,75% 15% 24tv.ua tsn.ua 4 570 556 19,37% 13% RBC_ROS rbc.ua 4 160 215 17,63% 12% unian.net 2 807 736 11,90% unian (.net/.info/.ua) 12% nv.ua politeka.net 2 480 772 10,52% ictv.ua 11% 1 681 505 7,13% znaj.ua 9% fakty.ictv.ua 1 493 904 6,33% korrespondent.net bigmir.net 9% 1 443 761 6,12% strana.ua Source: Gemius Source: Ukrainian Internet Association 12

Petro POROSHENKO 13

Yulia TYMOSHENKO 14

Volodymyr ZELENSKY 15

Oleh LYASHKO 16

Andriy SADOVYI 17

Vadym RABYNOVYCH 18

Yevhen MURAYEV 19

Anatoliy HRYTSENKO 20

SO SOME E OTHER THER SO SOURCES ES OF IN INFORMATIO TION 21

hromadske.radio twitter.com/K_Loukerenko facebook.com/kyrylo.loukerenko 22

UA UA:PB PBC. C. Pu Public c Service ce Broad roadcas aster er Zurab ALASANIA UA:PBC Head of the Board 23

Media МЕДІА- environment ПОРТРЕТ Electoral zrado-metric Media coverage of topics uncomfortable to Petro Poroshenko

2 Media RESEARCH DESIGN МЕДІА- environment ПОРТРЕТ SAMPLE TOPICS CODING 12 top national TV channels and 11 10 topics which became communication - Level of coverage or suppression of online media: crises for President: topics listed above; 1+1, 2+2, UA:Pershyi, STB, 24 channel, 5 President`s Maldives vacations, lobbying - Sentiment of coverage channel, ICTV, NewsOne, ZIK, Inter, military boats of “Kuznya”, - Publications framing Pryamyi, Ukraine channel. Onyshchenko`s recordings, accident involving the Poroshenko`s cortege, Censor.net, Ukraiinska Pravda, TSN, bargains with Kernes, affilation with Strana, Segodnya.ua, Radio Svoboda, Semochko, affilation to Gandziuk murder, Novoe Vremya, Liga, Korrespondent, abuse with the President`s Fund, Delo, 24 channel meetings with Medvedchuk, presence of so called crime lord “Narik” on the Tomos signature ceremony.

3 Media PREVALENCE OF FRAMING TYPES IN TOP UKRAINIAN MEDIA МЕДІА- environment ПОРТРЕТ Number of publications about topics, uncomfortable to P.Poroshenko The most popular framing patterns in media Framing`s sentiment distribution Emphasising Poroshenko`s involvement to 263 corruption, crime Plain fact providing 142 Emphasising indecency of Poroshenko`s 97 contradictors Poroshenko`s exculpation, non-involvement in 177 55 24% abuses Negative Emphasising Poroshenko`s immorality 54 Neutral 429 142 57% Financial framing (negative) 49 Positive 19% Dramatising, hyperbola, humiliation 41 Emphasising Poroshenko`s work results 25 Emphasising Poroshenko`s political liability 17 Emphasising Poroshenko`s unprofessionalis m 5

4 Media STANCE OF TOP MEDIA МЕДІА- environment ПОРТРЕТ STB 100% 100% 100% Pryamyi channel Sentiment rate: prevalence of 83 % 20 100% positive sentiment over Ukraine channel 90% Name of the negative sentiment relative media 83 % 5 channel 83% 80% 83% to overall publication number Inter 70% 67% Segodnya .ua 60% ICTV 53% 50% 50% 40% Number of negative topics coverage 30% 20% ZIK Sentiment rate TSN Ukraiinska NewsONE 10% Korrespondent 2+2 10 % 9% Pravda 3% 0% 0% 0% 0% 8 0 1 2 3 4 5 6 7 9 Radi o -10% -12% Svoboda Novoe vremya Delo -18% -20% -18% Censor . net -25% -25% 1+1 -30% 24 channel ( online ) -37 % -40% -40% -45% -46% -37% Strana -49 % -50% Liga 24 channel The most widely used publications framing -60% (TV) -70% Work result Plain fact Finance (criticism) Exculpation -80% Corruption, crime No pronounced emphasis Disadvantage of Immorality -90% UA: Pershyi opponents -100% -100%

5 Media KEY CONCLUSIONS МЕДІА- environment ПОРТРЕТ NEGATIVE VS SUPPRESSION TWO DIFFERENT NEGATIVE ONLINE MEDIA IS MUCH MORE PROVIDERS CRITICAL THAN TV We see prevalence of negative coverage in these topics. Media l oyal to Two media were the most active in the Only three TV channels afford to be Poroshenko prefer to keep silen t about negative messages dissemination. Pro- critical to Poroshenko in some topics. In such topics rather then propagate his Russian ‘Strana’ and Lviv ma y or return, most of online media were more exculpations. Sadovyi`s ‘24 channel’. They use very or less critical including niche websites. different framings. ‘Strana’ and ‘Radio The most popular framing was related to Svoboda’ were two main topic-starters corruption and crime unlike former of ‘zrada’. president Yanukovych who was criticized for unprofessionalism and finance abuse. SILENCE OF OLIGARHS PATRIOTIC POSITION OF UA:PERSHYI`S DISLOYALITY ‘QUALITATIVE’ MEDIA Media belonged to leading Ukrainian Recent scandal regarding to Ukrainian oligarchs (Akhmetov, Firtash, Pinchuk, public channel become more Media focused on smart audience usually even particularly Kolomoyskiy) are very understandable when we see it`s provide balanced coverage of these loyal to Poroshenko. NewsOne channel , coverage of ‘zrada’ topics. It`s topics, a bit more critical than lauditive. controlled by Putin`s companion dramatically biased against the They ignore only issues harmful to Medvedchuk , also used particularly loyal President. national security. framing.

Q & A Maryna Prykhodko, Razom RazomForUkraine.org Kyrylo Loukerenko & Ira Solomko, Громадське Радіо hromadske.radio Artem Zakharchenko, Центр Контент Аналізу ukrcontent.com

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