Give Green Day Kit MSU supplied everything we needed – just had to use it
Board agreed to the swag levels to entice alumni to donate on Day of Giving. Local printer agreed to print on demand so we wouldn’t have leftovers Cost of hat: $9 Cost of shirt: $25 Shirts: 5 Hats: 2 Total cost to the club: $143 Total Raised: $1400
Started promoting a month ahead of time Newsletter November 7, 2017 - teasing the levels of giving to earn SoFlo Spartan Swag
Got the hat and shirt ahead of time, wore them to the game watches and answered “How do I get one?” Reminded the board that this would be perfect opportunity to fulfill their Loyalty level of donations to MSU Continued on social channels retweeting others and using the content from MSU.
Newsletter sent out on November 28 th as a reminder that TODAY IS THE DAY. Tell them WHY they are giving and SHOW them who will be gaining from the donation
THANK YOUs MATTER. Thank them in real time – on all platforms
Celebrate and mark our milestones and the overall milestones Even after hitting the goal – we kept going…and ended up with…
$1400! $400 OVER GOAL Sent out a special THANK YOU Newsletter And again thanked all the donors Shirts and hats were sent out a few months later.
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