Presentation to the School District of Clayton Board of Education January 10, 2018
Clayton Education Foundation at Work
Who We Are The Clayton Education Foundation has helped advance the School District of Clayton’s culture educational excellence since 2009 by providing financial support to Clayton students and staff for unique learning experiences that go beyond what tax dollars cover.
Our Mission We advance the School District of Clayton’s culture of educational excellence. Our Vision We serve as a sustainable resource that supports innovative learning opportunities for Clayton students.
Our Programs ● Grant Program $40,000 for Fiscal Year 2018 to 11 grants ○ ● Adzick Field ○ $1,142,075 of $2,000,000 raised ● Rick Beard Endowment ○ $66,626.94 for STEM-related activities Sharmon Wilkinson Summer ● Opportunities Grant ○ $10,889 total raised
Connecting Alumni ● Events Annual Alumni BBQ ○ ○ Supporting Class Reunions Communications ● ○ Website ○ Newsletters ○ Facebook ● Hall of Fame
Fundraising
Fundraising ● Crawford Taylor Grant $100,000 supporting teacher grants ○ ● Thank you to the District ○ $55,586 average investment from fiscal year 2013 through 2018
Moving Forward Strategic Goals ● Increasing awareness, understanding, engagement and support of the Foundation Developing and implementing a ● cultivation/solicitation plan for major individual gifts ($1,000+) ● Increasing awareness of the Foundation and its role for advancing educational excellence
Goals for the 2018-2019 Fiscal Year ● Expand the Clayton Education Foundation Board to 15 Make personal contact with 1,000 alumni ● ● Raise $100,000 ● Establish an annual donor community ● Establish an advisory committee comprised of alumni, alumni parents, parents and faculty for specific assistance
How We’ll Get There Identify Donor Contacts ● Enhance and expand database of alumni, parents, grandparents, past donors and retired teachers ● Develop an emotional connection with donors by developing stories and using videos about funded projects ● Board to identify personal contacts for telephone and postcard contact ● Host social events to have face-time with donors and personally deliver our message
How We’ll Get There Develop a Campaign Theme and Strategy ● Create the message that incorporates who we are and what we do with the resulting benefits ● Develop key message points to make the emotional connection Design a multi-channel communication strategy using multiple social ● media, regularly scheduled email blasts, mailed letters and postcards and calls on donors ● Develop a script and talking points for personal interface
How We’ll Get There Calendar of Events and Communications ● Develop a monthly activities calendar of events and communications ● Create a tool to measure our success Regularly update and refresh website ● and Facebook ● Create a monthly communication theme email messaging
How We’ll Get There Define the Clayton Education Foundation ● Create a comprehensive education communication message strategy to close the knowledge gap among the donor community about what we do for our students What is the Clayton Education Foundation ● ● What does the Clayton Education Foundation do What are the projects that have been funded by the Clayton Education Foundation ● ● How can I learn more about what the Clayton Education Foundation Does Measure metrics of success ●
One District Six Schools Countless Possibilities
Questions?
Peer Organizations Organization Total District Foundation Annual Staff Supported Supported Fundraising SLPS Foundation 3 FT • 2 PT N/A 3 FT • 2 PT $2,000,000 Jefferson City Foundation 2 FT 50% Staffing 50% Staffing $250,000 Ladue Education Foundation 2 FT 1 FT 1 FT $150,000 Clayton Education Foundation 1 PT 1 PT --- $100,000 Parkway Alumni Assoc/Foundation 1 FT • 3 PT 1 FT 3 PT $100,000 Lindbergh Education Foundation 1 FT 1 FT --- $50,000 Ritenour Education Foundation Volunteers --- --- $25,000
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