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positioning brands and strategy through digital marketing. - PowerPoint PPT Presentation

Nov 08, 2023 •111 likes •370 views

positioning brands and strategy through digital marketing. @SagittariusMktg @CIMinfo_SE brand proposition. @SagittariusMktg @CIMinfo_SE tangibles strategic focus service levels brand proposition. perception uniqueness logo & C.I.

  2. positioning brands and strategy through digital marketing. @SagittariusMktg @CIMinfo_SE

  3. brand proposition. @SagittariusMktg @CIMinfo_SE

  4. tangibles strategic focus service levels brand proposition. perception uniqueness logo & C.I. @SagittariusMktg @CIMinfo_SE

  5. who are your customers? @SagittariusMktg @CIMinfo_SE

  6. ethos. pathos. logos. @SagittariusMktg @CIMinfo_SE

  7. beyond the basics. @SagittariusMktg @CIMinfo_SE

  8. no limits. @SagittariusMktg @CIMinfo_SE

  9. it is not about the price. @SagittariusMktg @CIMinfo_SE

  10. @SagittariusMktg @CIMinfo_SE

  11. an ‘always on’ 24/7experience. @SagittariusMktg @CIMinfo_SE

  12. great expectations. 46% ability to check store or online stock quickly Source: PwC Total Retail Survey @SagittariusMktg @CIMinfo_SE

  13. multi-channel social media is a given. online mobile customer physical big data store CRM @SagittariusMktg @CIMinfo_SE

  14. the year of 60% mobile first? 50% 40% 30% 20% 10% 2010 2011 2012 2013 2014 @SagittariusMktg @CIMinfo_SE

  15. add more. @SagittariusMktg @CIMinfo_SE

  16. personalisation. @SagittariusMktg @CIMinfo_SE

  17. custom audiences. @SagittariusMktg @CIMinfo_SE

  18. customer maturity model.

  19. retargeting. @SagittariusMktg @CIMinfo_SE

  20. two-way engagement. @SagittariusMktg @CIMinfo_SE

  21. two-way engagement. @SagittariusMktg @CIMinfo_SE

  22. the digital sales model. 1 2 customer analytics integrated technology, 
 for easy, convenient, platforms and systems to provide personalised seamless transaction service to transaction experiences anyone, anywhere ¡ 3 4 supply chain 
 a customer-focussed optimisation organisation, instead enabling transactions of a channel-focussed anywhere organisation @SagittariusMktg @CIMinfo_SE

  23. brand or retailer? @SagittariusMktg @CIMinfo_SE

  24. top tips. omni-channel have a story personalise be consistent mobile first always on two-way engagement @SagittariusMktg @CIMinfo_SE

  25. thank you. Paul Stephen paul@sagittarius.agency @SagittariusMktg @CIMinfo_SE

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