Directory Listings 17.5% Of your local website SEO is PASSIVE determined by the accuracy of your listings. https://moz.com/local-search-ranking-factors
Focus on Google My Business Listing Directory Listings ➔ Qualify for knowledge graph (the fancy box on the side of Google search results) ➔ Displayed when people search for your business name or a close variant google.com/business/
Clean Up Directory Listings Directory ➔ They should be IDENTICAL Listings ➔ Each industry has different key directories ➔ Once these are right you’re good PASSIVE to go, you don’t have to do them again unless you move, see your listings here: moz.com/local/search
Directory Listings moz.com/learn/seo/citations-by-category
Build Your Strategic Plan Create a hypothesis for today and homework for tomorrow.
Build Your Strategic Plan Asset Review Hypothesis Generation Creative Resource Management Tracking
Asset Review P R E S E N T E D B Y
What are assets? Anything your company has that can be utilized to create reach. Reach can be: ➔ Bought ➔ Borrowed ➔ Built
➔ Client & Non-Client Contacts ➔ Sphere of Influence ❏ Email List ❏ Strategic Alliances ❏ Mailing Address List ❏ BNI Chapter ❏ Facebook Friends/Fans ❏ Rotary Group ❏ Twitter Followers ❏ Neighborhood Association ❏ Blog Followers ❏ Church ❏ Email Subscribers ❏ Gym ❏ Country Club ➔ Capital ❏ Services for Trade ➔ Location Asset ❏ Funds to Invest ❏ Shared Building Space ❏ Signage ➔ Staff ❏ Window/Display Space Discovery ❏ Sales ❏ Sidewalks ❏ Designers ❏ Writers ➔ Equipment ❏ Delivery Truck Drivers ❏ Printer ❏ Interns ❏ Company Cars ❏ Kids ❏ CRM ❏ Smart Phones ➔ Ready Made Marketing Materials ❏ Previously Designed Ads ➔ Processes ❏ Testimonials ❏ Checkout ❏ Portfolio Photos ❏ Sales ❏ Ad Specialty Items
What can you leverage to get what you want?
What are your strengths?
Building Your Plan Your Your Your Strengths Assets Plan
Hypothesis Generation a.k.a. Goal Setting P R E S E N T E D B Y
Why the heck are you doing this? Photo by Leon Martinez from Pexels
1 Why Goal Who 2 Target Audience What 3 Activity 1 Activity 2 Activity 3 Spend Frequency Frequency Frequency 4 #/hrs #/hrs #/hrs $ Budget $ Budget $ Budget Creative Topics Topics Topics 5 Format Format Format Imagery Imagery Imagery Analysis Review Interval Review Interval Review Interval 6 Key Metrics Key Metrics Key Metrics Success Indicators Success Indicators Success Indicators
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