Pitch Deck Who we are Consumers are now smarter than ever. They - PowerPoint PPT Presentation

Pitch Deck

Who we are Consumers are now smarter than ever. They want more say about the food they buy and more say on how it is processed. Companies have responded by stating clearly the origin of the food we eat is clearly stated for the consumer to see. The consumer does not desire only to pay for his meal, but we believe is willing to also buy into the story. For whatever motivating factor – Provenance will now in some way shape or form, be the reason for a consumer’s decisions to pay for their next meal.

The Problem 01 02 LACK OF COLD CHAIN The lack of proper LACK OF MARKET OPPURTUNITIES Many cold chain facilities in PNG is a problem developing countries lack reliable data to support found in almost all developing countries. their artisanal fishermen find international market Issues such as unreliable and intermittent opportunities. Most markets are local and trade is power supply, lack of facilities to maintain based around family and generational refrigeration units, limited all weather road relationships. In some cases – a barter system is systems and critical logistical gaps are used. common . 03 LACK OF TRACEABILITY With no proper cold 04 FISH WASTAGE BY COMMERCIAL FISHERIES Around chain, the issue of traceability is almost the world it is estimated that about 10M tonnes is impossible t address. Many markets are wasted and thrown away. This is due to limited seasonal and based on opportunities. The storage on vessels, size limits, and through system of trust is employed but is not protection of higher grading where only the best effective. This affects the value of any are kept. By comparison, commercial fisheries seafood caught. The value immediately catch 30M tonnes for consumption every year. drops once caught .

Our Solutions A Public Distributed Ledger based platform Basing our platform on a proven decentralised distributed ledger based platform, that provides, integrity, immutability and security. An online ecosystem to connect all market players We are building the REEL Management System (RMS) for all artisanal fishermen, logistics providers, Industry participants and Government agencies in the seafood Industry. The system is designed to represent online the complex physical relationships that are characteristic of the fishing Industry. No one will be disadvantaged. All will benefit from the higher value gained by using our platform. Work closely with regulatory bodies and push for markets REEL through the RMS will provide data and analysis that will benefit both fishermen and industry. Data driven analysis will enable informed decisions to assist our community members seeking market recognition. You will benefit by association with REEL.

Flow Chart Our solution allows fishermen in remote areas to keep their fish fresh until it reaches the customer. For bigger centres, towns or cities, REEL will work with Government Agencies, local fishing communities and other partners to organise the setting up of central fish processing buildings. Once brought back to the cold storage reefers(or processing plants), the fish are tagged with QR Tags, photographed and uploaded to the Reel management System (RMS) – a secured ledger based system (like Blockchain) that will allow P2P interaction between the Customer and the local fisherman. The Reel system will manage the logistics by ensuring the fish is shipped to the buyer via the quickest route. Different Tagging options (that can integrate with the RMS) will be employed. The fish or catch are shipped in smart boxes with NFC technology. There are several smart box manufacturers that we are looking at and have contacted. The boxes are environmentally friendly and are not harmful to the food chain and the ecosystem (such as the traditional Styrofoam cool boxes). The smart boxes are also trackable, traceable, and reusable. The smart cool boxes preserve the fish and in real time collect information such as temperature and route taken. Once the box arrives at the buyers point, the buyer scans the box with his smart phone and information about the journey including temperature is revealed (any spike in temperature will mean the box was either opened or exposed to heat). If the buyer is satisfied, he accepts shipment through his RMS account. The Reel System automatically makes payment to the fishermen or cooperative and any other parties. REEL is compensated for the logistics portions and then also paid its percentage. The idea is that Reel acts as the facilitator of the online market bringing the markets to the fishing communities. Building Fishing Communities Through REEL, we hope to help revive or establish local fishing communities/cooperatives and fishing ecosystems. REEL understands that cooperatives do not always work, and we are flexible and will work with communities through our community based officers to find the model that best fits a particular village. These Communities/groups/individuals will be registered under the REEL Management System and will benefit immediately from the Markets we will have established.

The Tier System Tier System REEL will employ a Tier system and will group all sellers and buyers in these Tiers. Level Cold storage Process Value Cold chain Logistics Visibility facility Facilities Tier 1 *Cold storage *Processing *Complete value *All weather *Visible to all buyers & markets plant on shore boxes or facility chain established roads - Location * visibility to exclusive markets with on boat is accessible packaging *Cold storage *Less then 50km capability on shore from nearest Airport/seaport Tier 2 * Off grid cold *Off grid or on *Complete value *Logistics can *Visible to all local markets local grid basic Storage chain established reach and consumers on app plant for options with significant connect with *local markets filleting gaps significant gaps *Govt Agencies *NGOs – on request Tier 3 *Nil storage *No shore * will need *will need *local consumers on app based process significant significant *local markets facilities investment to investment to *Govt Agencies establish establish *NGOs – on request *Int Markets-on request

Our Advantages Provide consumers confidence Provide real time data at all Build & find markets for through transparency levels of the value chain artisanal fishermen . REEL is a Management System Through the REEL REEL through its REEL that is blockchain based . It is a Management System (RMS), Management System (RMS) seafood caught will be unique Platform that will connect will work closely with all immediately placed in smart artisanal fishing communities, the artisanal fishermen, on its boxes are trackable, platform. We will build and tell markets, logistics providers and traceable, and reusable. The your story. We will create a consumers in one open smart cool boxes preserve the conversation and make you ecosystem providing fishermen fish and in real time collect known. The markets will come the best value for their catch and information such as find you . consumers ’ confidence. temperature and route taken