Pitch + Commit ANN HINTZMAN + ANTONIO GARCA | 09 SEPTEMBER 2015 - PowerPoint PPT Presentation

GRAVITYTANK TALKS WITH ASTHMA E2AN Pitch + Commit ANN HINTZMAN + ANTONIO GARCÍA | 09 SEPTEMBER 2015

Today, we’ll cover… HUMAN VISUAL SHARPIE CENTERED 
 DESIGN DECK PITCH ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 2

HUMAN 
 CENTERED 
 PITCH

Introduce a framework for delivering a compelling project pitch to potential stakeholders, partners, funders and others.

“ So tell me about your project…”

Who are you sharing with? • Patient study participants • PCORI • Partnering organizations (local, • Professional organizations state, national) • Payers • Academic medical center • Medical societies • Health systems • National media • Clinician + Research colleagues • Patient and caregiver • Patient and stakeholder advocacy organizations partners ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 6

The first step to building your pitch is finding your lead/thesis your thesis what you know what matters and want to share most to them ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 7

Structuring your pitch Once you’ve identified your thesis, use a 5-part structure to craft your pitch PARTS OF THE PITCH SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 8

SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION Who are you? Help people orient themselves for what coming up Hello, my name is (greeting) I am/I do (identity) I want to talk to you about (request attention) ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 9

SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION What’s going on? Give proof the problem deserves attention using factual evidence This matters, it’s a fact Asthma burden is high in inner-city minority TIP: Tune the context adults, despite the existence of safe and e ff ective to what your audience medication. knows. This should be familiar but not feel In our city (e.g., Chicago), n million adults are remedial. impacted. In this room, that means n people in your row would be e ff ected. ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 10

SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION What are you trying to solve? Emotional appeal illustrating the problem with relatable human examples You can feel the need for something new National experts and other stakeholders cite a pressing TIP: This is a great place need to reduce parents' stress in order to increase their to tell a story (anecdote children's use of daily controller medications. However, and reflection) to reveal few studies exist of interventions to manage stress dimensions and nuance among parents of youth with asthma. your audience didn’t know. “I was having an attack and I didn’t know.” ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 11

ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION What are you doing? Describe what you’re doing, its key benefit and how it’s different Oliver TIP: Edit yourself. MOBILE MATCH ALERTS This isn’t about nuance PAGE 90 and subtlety, it’s about the central hypotheses you’re testing. Halfway through his search, Oliver gets a Mobile Match Alert about a newly listed open house just a few blocks away that’s a near-perfect match to his Lifestyle Profile. What luck! 25 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 13

SET UP | CONTEXT | NEED | SOLUTION | CALL-TO-ACTION What do you want me to do? T ell your audience what you want them to do next Simple sign-up More Active If you are interested in receiving • invest in your idea periodic information about the • participate in your research E2ANs generally or would like to be engaged as potential end-user • pursue a course of action for the Asthma E2AN, let us know. • adopt new thinking • change their beliefs • stay connected or involved ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 14

VISUAL DESIGN

STROOP TEST Shout out the colors of the words 16

Red Blue Green Blue Red Yellow 17

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CANTOR TEST What was the sentence? 19

I don’t think you’re going to remember much of this 20

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PRESENTATION DESIGN Why it matters Your audience has a limited attention span. Presentation design is for the benefit of the audience . It’s about eliminating distractions and making it easy for them to digest what you’re trying to communicate. 22 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SMALL GROUP IDEATION After the brainstorm 1 Once the ideas 2 With the team, 3 Dive deeper into start to slow, start to prioritize some ideas and start to analyze the concepts on prototype and organize the board • lo-fi prototyping • idea clustering • dot voting • map on a value 2 × 2 24 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

25 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Small group ideation After the brainstorm 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 26 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Navigation Small group ideation After the brainstorm Title 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering Content 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 27 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Small group ideation After the brainstorm Emphasis with Size 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 28 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Small group ideation After the brainstorm Emphasis with Color 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 29 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Small group ideation After the brainstorm Emphasis with Spacing 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 30 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

Small group ideation After the brainstorm Emphasis with Weight 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 31 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SMALL GROUP IDEATION After the brainstorm 1. Once the ideas start to slow, start to analyze and organize concepts with the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 32 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SMALL GROUP IDEATION After the brainstorm 1. Once the ideas start to slow, start to 
 Bigger font and analyze and organize concepts with shortened line length the group. 
 method: clustering 2. Prioritize concepts on the board 
 methods: dot voting, value 2 × 2 3. Dive deeper by prototyping 
 method: lo-fi prototyping 33 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SMALL GROUP IDEATION After the brainstorm 1 Once the ideas 2 With the team, 3 Dive deeper into start to slow, start to prioritize some ideas and start to analyze the concepts on prototype and organize the board • lo-fi prototyping • idea clustering • dot voting • map on a value 2 × 2 34 ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL

SHARPIE DECK

WHAT WHY A way to build It lets you work on a story SHARPIE presentations in a flexible way before DECK quickly and committing too much collaboratively time to making the slides ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 37

SHARPIE DECK Start with half sheets + markers • Use markers so others can read from a distance • Write your big points down, 
 one per page • Don’t worry about order yet • Use headlines, not captions • Take a pass at visuals if they’ll help make your point ASTHMA E2AN WEBINAR | PCORI × GRAVITYTANK | PRIVATE & CONFIDENTIAL 38