Reaction House Experience
The Pitch
Pitch Katrina and Sandy displaced over 1.1 million people combined. Photo by Michael Ainsworth | The Dallas Morning News
Pitch San Andreas Fault Stanford University Where will you go when you’re displaced from your home?
Pitch Reaction Housing System
Katrina Superdome Stadium
Pitch Reaction Deployment
Pitch Problem But how can we organize you and a thousand other people into an emergency shelter camp?
Pitch Solution Create “neighborhoods” by leveraging your existing social media networks like Facebook and Google+
The Problem
Problem Image a disaster has happened to you. It isn’t that far fetched.
A rapid response, emergency housing system that is flexible enough to meet any housing challenge. It is a kit of parts that primarily consists of housing units called Exos, accessories, and supporting infrastructure. Reaction Housing System
Conceived by Michael McDaniel He genuinely wants to make a difference and prevent what happened during Katrina.
• Rugged for reusability • Modular for flexibility • Stackable for easy storage and transportation 1 2 3 Exo Shelter Unit
• Scaleable to the disaster • Reusable and storable OnePower 6 Station Pod • Economical to transport Exo Housing System
Problem The Problem How might we improve your experience in a Reaction Camp, with 1,000 or more other people?
Insights & Opportunities
Opportunities Former Red Founder of O ffi ce of Emergency Services Cross Worker Reaction Lynn Mani Michael Age: 55 Age: 38 Age: 35 Interviews & Analogous Areas
Opportunities Homeless Burning Man Isreali Army Shelters Attendee Elad Rocco Simone Age: 28 Age: 38 Age: 35 Interviews & Analogous Areas (continued)
Opportunities Being Getting lost connected with or confused can be family in stressful an additional situations is stressor. helpful. Psychological Knowing support can have a one's loved ones huge impact on how are safe supersedes people got through the need for the disaster. shelter. Insights
Opportunities Journey Map
The survivors journey through the different phases of a disaster.
For example, understanding how a person arrived at the camp impacts might how they check-in. Have centralized or distributed self check-in kiosks and/or mobile apps that help assign and direct people.
Redefining the Problem & Brainstorm
Solution
Solution • Simplify & accelerate check-in process • Get critical information about people in camp • Direct guests to available resources & assigned units • Connect survivors (locally and out of town) Goals
Service Model
Multi-channel check-in
Social network integration
Status update is shared on real time
Encourage solidarity
Integration with other organization system
Solution • You and your family have privacy & security . • You are around people you know for support . • You have less anxiety . • Other people know where you are and that you’re safe . Outcomes
Process Storyboard
Solution Meeting Joe, Sarah and little Tommy.
Solution Joe has account Sarah has pre-registered on Facebook. on the Red Cross System.
Solution A earthquake put San Francisco down.
Solution Sarah and Tommy Joe walks to a shelter. got a shelter bus.
Solution Sarah checks in using Joe uses his Facebook her pre-registration with account to check-in. the Red Cross.
Solution A message is posted on Sarah has a new status his Facebook. on Red Cross System.
Solution They answered some questions before finishing the check-in.
Solution Sarah see her friends already in camp, and can choose an Exo unit next to them.
Solution Sarah chooses her unit and gets an ID bracelet.
Solution Sarah is shown a map to her unit and the medical area for her son .
Solution Tommy can be given Joe is told how to care for his fever. volunteer.
Solution Joe, Sarah and Tommy finally go to their Exo units following the directions.
Solution They are together while at the camp because of the Reaction Experience System...
Solution ...and they can find can friends while there too.
Feedback
Guillaume de Breno Campos Dana Sheik Dorlodot Business Experience Experience Developer Designer Designer The Team
This is hard heheh... A day without Say something sunshine is like you funny... know, night. The Team
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