OUTLINE Advanc e d Pr e se ntation Skills Ab a nd o n tha t le c te rn a nd ta ke c o mma nd o f the ro o m Ad va nc e d Pre se nta tio n Skills intro d uc e s te c hniq ue s fo r d e live ring mo re c o mpe lling pre se nta tio ns fo r the e xpe rie nc e d pre se nte r. T he c la ss d isc usse s a d va nc e d te c hniq ue s fo r o pe ning a nd c lo sing pre se nta tio ns, a nd the inte g ra tio n o f ve rb a l, no nve rb a l, a nd e xpa nd e d c o mmunic a tio n skills to b e tte r e na b le c la ss pa rtic ipa nts—yo u—to d e ve lo p yo ur o wn uniq ue pre se nta tio n style so tha t yo u c a n c o nsiste ntly d e live r suc c e ssful pre se nta tio ns. Who Should Atte nd Busine ss pro fe ssio na ls e xpe rie nc e d in g iving pre se nta tio ns—e xe c utive s, ma na g e rs, te a m le a d e rs, sale s a nd ma rke ting pe rso nne l, e ve n te c hnic a l pe rso nne l— who wa nt to e le va te the ir pre se nta tio n style to a hig he r le ve l. Cour se obje c tive s At the c o mple tio n o f this c o urse , yo u, a s a n a c tive p a rtic ipa nt, will b e a ble to : • Ac c ura te ly a sse ss yo ur pre se nta tio n skills a nd tho se o f yo ur c o lle a g ue s. • I d e ntify a nd a nalyze yo ur a ud ie nc e ; a sse ss yo ur a ud ie nc e ’ s ne e d s a nd ho w yo u pla n to me e t the m. • Pre pa re the struc ture o f yo ur pre se nta tio n, inc lud ing yo ur o b je c tive , the ma in pre se nta tio n po ints a nd the ir b e ne fit to yo ur a ud ie nc e , yo ur c all to a c tio n, a nd yo ur pe rsua sive te c hniq ue s to c o nvinc e yo ur a ud ie nc e to a c t. • Pre pa re a nd pra c tic e stra te g ie s fo r imme d ia te ly e ng a g ing a nd e sta b lishing ra ppo rt with yo ur a ud ie nc e . Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE • T o pre se nt a pe rsua sive c lo sing tha t mo tiva te s yo ur a ud ie nc e to imme d ia te ly fulfill yo ur c a ll to a c tio n. • L ist a nd inte g ra te the five P’ s o f ve rb a l c o mmunic a tio n—pro je c tio n, pitc h, pro nunc ia tio n, pa c e , a nd pa using —into yo ur o wn uniq ue a nd c o mpe lling vo c a l d e live ry style . • L ist a nd inte g ra te the fo ur P’ s o f no nve rb a l c o mmunic a tio n—po sture , pa nto mime , po sitio n, a nd pa ssio n—into yo ur o wn uniq ue a nd c o mpe lling de live ry style . • Cho o se fro m a wid e a rra y o f skills—que stio ning , liste ning , visualiza tio n, ha rmo ny, a tmo sphe re —to d e live r a n a ud ie nc e -c e nte re d pre se nta tio n d e sig ne d to influe nc e , pe rsua d e , a nd c o nvinc e the m to a c t. • E ffe c tive ly ma na g e a q ue stio n a nd a nswe r se ssio n, a nd d e mo nstra te inte llig e nt re spo nse s to a ntic ip a te d a nd una ntic ipa te d q ue stio ns. • Using a numb e r o f te c hniq ue s, pra c tic e d e ve lo ping yo ur uniq ue pre se nta tio n style b y inte g ra ting va rio us c o mmunic a tio n skills to c o nfid e ntly d e live r suc c e ssful pre se nta tio ns. Cour se outline : Asse ss Your se lf Asse ss yo ur stre ng ths a nd a re a s fo r impro ve me nt o f yo ur c o nc e p tua l pre se nta tio n Qualitie s. Ob je c tive 1. T o c o mple te a se lf-e va lua tio n to b e st d e te rmine the le ve l o f yo ur pre se nta tio n skills a nd to e sta b lish a b a se line fro m with to impro ve . T o pic s Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE 1. K e ys to a suc c e ssful pre se nta tio n. 1. Ra te yo ur pre se nta tio n skills o n a pre de te rmine d sc ale . 2. L ist the stre ng ths tha t yo u c a n le ve ra g e . 3. L ist the o ppo rtunitie s fo r impro ve me nt. Ac tivitie s ♦ I nd ivid ual a c tivity: Prio r to c la ss, c o mple te a n a sse ssme nt to d e te rmine yo ur c urre nt skill le ve l a nd e xpe rtise using “Wo rkshe e t 1: Pre se nta tio n Qua litie s Se lf-Asse ssme nt”. Re vie w Atta ining Yo ur Ob je c tive thro ug h Yo ur Aud ie nc e I de ntify a nd a na lyze yo ur a ud ie nc e ; a sse ss the ir ne e d s a nd ho w yo u pla n to me e t the m. Ob je c tive s 1. T o c le a rly a nalyze yo ur a ud ie nc e a nd a sse ss the ir ne e d s. 2. T o re vie w the ‘ wha t’ s in it fo r me ’ (WI IF M) c o nc e pt fro m yo ur a ud ie nc e ’ s pe rspe c tive . 3. T o re vie w d e mo nstra ting va lue so tha t yo u c a n re a c h yo ur o b je c tive . 4. T o re vie w a d ult le a rning princ iple s. T o pic s 1. Aud ie nc e id e ntific a tio n: a . Prima ry a ud ie nc e a spe c ts. b . Se c o nd a ry a ud ie nc e a spe c ts. 2. Ad ult le a rning princ iple s. Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE 3. Spe c ific ne e d s o f a nd b e ne fits to yo ur a ud ie nc e . 4. Guid e line s o f a pre se nta tio n’ s timing b re a kd o wn. Ac tivitie s ♦ Disc ussio n: stra te g ie s fo r c o mpe lling yo ur a ud ie nc e to a c t. ♦ Small g ro up a c tivity: re vie w a wo rkshe e t fo r a n a ud ie nc e a nalysis using “Wo rkshe e t 2-: Aud ie nc e Po rtra it”. Pre pa re Yo ur Summary Ove rvie w Summa rize the pre se nta tio n: yo ur o b je c tive , ma in po ints, the ir b e ne fits, yo ur c a ll to a c tio n, a nd yo ur c lo sing pe rsua sive te c hniq ue s. Ob je c tive s 1. T o summa rize yo ur pre se nta tio n’ s o b je c tive to yo ur a ud ie nc e . 2. T o o utline the pre mise tha t und e rpins yo ur pre se nta tio n. 3. T o list yo ur a ud ie nc e ’ s ma in b e ne fit. 4. T o sta te yo ur pla n o f a c tio n. T o pic s 1. Sta te yo ur o b je c tive . 2. Outline the pre mise (the situa tio n o r c irc umsta nc e s) tha t und e rpins yo ur pre se nta tio n. 3. L ist the ma in b e ne fits fo r yo ur a ud ie nc e . Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE 4. Cra ft a c a ll to a c tio n. Ac tivitie s ♦ I nd ivid ual o r small g ro up a c tivity: c o mple te a n e xe rc ise fo r d e ve lo ping a stra te g y fo r re a c hing yo ur o b je c tive using “Wo rkshe e t 3: An E xplic it Ob je c tive ”. Ope n Yo ur Pre se nta tio n Apply a d va nc e d o pe ning te c hniq ue s to imme d ia te ly e ng a g e yo ur a ud ie nc e . Ob je c tive s 1. T o c re a te stra te g ie s to g a in ra p po rt with yo ur a ud ie nc e . 2. T o pre se nt a n o pe ning te c hniq ue tha t imme d ia te ly e ng a g e s yo ur a ud ie nc e . T o pic s 1. Gre e t a nd e ng a g e yo ur a ud ie nc e a s the y e nte r the ro o m : a . Asse ss yo ur a ud ie nc e . b . Ge t to kno w the m. c . Disc o ve r mo re a b o ut the m. d . Use na me s e a rly a nd o fte n . 2. Cre a te a n e ffe c tive o pe ning tha t c a n imme d ia te ly e ng a g e yo ur a ud ie nc e . Cho o se fro m the se mo re e la b o ra te o p tio ns: a . Amusing a ne c d o te o r re le va nt sto ry: the ir po we r a nd c ha ra c te ristic s. b . Me ta pho rs a nd a na lo g ie s: d e finitio n a nd e xa mple . Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE c . Gro up po lling o r writing so me thing d o wn. 3. Ma ke yo ur o pe ning a b o ut yo ur a ud ie nc e —no t a b o ut yo u. 4. Pre p a re a tig ht o p e ning tha t yo u pre se nt flawle ssly Clo se Yo ur Pre se nta tio n Clo se with a c le a r c all to a c tio n tha t is imme d ia te ly a c tio na ble ; ha ndle q ue stio ns a d ro itly a nd c lo se a se c o nd time . Ob je c tive s 1. T o pre se nt a stro ng c lo sing . 2. T o a sse ss the re a d ine ss o f yo ur a ud ie nc e to a c t o n yo ur o b je c tive . T o pic s 1. Cre a te a stro ng c lo sing : a . Use re pe titio n tha t tie s to yo ur o pe ning a nd summa ry o ve rvie w. b . Re c o mme nd a tio n sta te me nt. c . E nsure yo ur a ud ie nc e und e rsta nd s wha t is in it fo r the m. 2. Co mpo ne nts o f yo ur c lo sing : a . Re sta te yo ur o b je c tive . b . Summa rize yo ur ma in po ints. c . Sta te a c le a r c all to a c tio n fo r yo ur a ud ie nc e , c la rifying e xa c tly wha t yo u wa nt the m to d o . Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
OUTLINE d . Ma ke a c lo sing sta te me nt. 3. Pre p a re a se c o nd a ry c lo sing ; g ive it a fte r the Q&A se ssio n c o nc lud e s. De ve lo p Yo ur Ve rb a l Co mmunic a tio n Skills L e a rn, a p ply, a nd inte g ra te the five P’ s o f ve rb a l c o mmunic a tio n: pro je c tio n, pitc h, pro nunc ia tio n, pa c e , a nd pa use . Ob je c tive s 1. T o a pply the five P’ s o f ve rb a l c o mmunic a tio n. T o pic s 1. Co ntro lling yo ur vo ic e . 2. Co mmunic a te ve rb a lly—vo ic e : a . Pro je c tio n. b . Pitc h. c . Pro nunc ia tio n. d . Pa c e . e . Pa use . 3. Anc illa ry ve rb al pre se nta tio n skills: a . T a lk to yo ur a ud ie nc e a s ind ividuals. b . T e ll sto rie s. c . Inje c t humo r. Khobar, Prince Faisal Bin Fahad Rd, “Pepsi Road”, Danah Tower + 966 13 8150 999 info@somutraining.com
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