OPTIMIZE YOUR PAGES, LEVERAGE YOUR BUSINESS CONTAINS ALL VIDEO - PDF document

SLIDEDECKS SESSION 3 OPTIMIZE YOUR PAGES, LEVERAGE YOUR BUSINESS CONTAINS ALL VIDEO SLIDEDECKS FOR THIS SESSION

1 SESSION 3 OPTIMIZE YOUR PAGES, LEVERAGE YOUR BUSINESS 2 SESSION 3 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS 3.1 IDENTIFY WHAT YOU WANT YOUR SITE TO DO FOR YOU 3 Think of your website as your body double

4 Your website is always there meeting, greeting, and forming relationships with people you've never even met before and possibly will never meet. 5 A good website allows you to leverage your time, multiply your impact and take your business to levels you never imagined 6 Don't spend all your time and money on a website that may look pretty but doesn’t get results.

7 3 Top reasons why most website projects go wrong 8 1 The site owner is not clear on their business model 9 2 The site owner is not clear on their message

10 3 The site owner tries to build their site themselves 11 12 So take a moment now to jot down the top outcomes for your site – or what you want your website to do for your business.

13 14 In the broadest sense, the five critical functions of any website in order of importance are to… 15 1 Build your email list through an irresistible free gift or 🎂 Get qualified prospects on the phone with you through an irresistible free consultation offer

16 2 Sell your products and services directly and indirectly by building desire for what you do. 💴 17 3 Provide value and educate your visitors to grow and nurture your relationship � 18 4 Position and differentiate you to your visitors by establishing your credibility 👎

19 5 Attract qualified new visitors to your site through search engine friendly meta-data and website content. ◎ 20 Now let's drill down and get more specific. 21 Positioning System Goals Goals Outcomes Traffic & Conversion Engagement Goals Goals

22 Positioning Goals •Instantly resonate with audience •Position as a small business branding expert to the media •Feature signature talks & all the places spoken 23 Conversion Goals • >1 person/week to sign up • Convert 5% of new visitors OR 20 new subscribers/week • Sell 1 low-tier product/week OR make at least $1,000 in product sales/month 24 System Goals •Ensure everyone who fills out a contact form gets an email response •Create a 30-day email sequence •Sign up for my affiliate program from my website

25 Traffic & Engagement Goals • >5000+ unique visitors/month • >50+ new visitors/month from Facebook • >10+ comment and 20+ likes for each blog post 26 Take a moment now to get specific about what you want your site to do for your business. I recommend jotting down 1-3 outcomes in each goal type: positioning goals, conversion goals, systems goals, and traffic or engagement goals. 27 SESSION 3 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS 3.2 DEFINE YOUR TOP NAVIGATION

28 It’s time to choose your pages 29 Home Page 30 Blog Page

31 Blog: Individual Post Page 32 Blog: Category Page 33 About Page

34 Services Page 35 Products or Programs Page 36 Products or Programs Detail Page

37 Portfolio or Gallery 38 Free Consultation 39 Get Started

40 Speaking 41 Contact 42 Testimonials

43 Case Studies 44 Clients 45 Media

46 Resources 47 Video Showcase 48 Free Resources

49 Affiliates 50 Squeeze page 51 Confirmation page

52 Other Pages • Privacy Policy - How you take care of your visitors’ privacy • Terms & Conditions - Rules for people interacting on your website • Return Policy - Let your customers know how they’re protected when they deal with you • Disclaimers - What can or can’t people expect to achieve if they buy your stuff? • Site map - Lists all the pages on your site 53 Q & A 54 SESSION 3 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS 3.3 DEFINE YOUR TOP NAVIGATION

55 Navigation Overload 56 Sites are streamlining their navigation for two reasons… 57 #1 - Streamlined navigation makes your site more mobile friendly

58 #2 - Less choice leads to more action 59 Shock Finding Too many choices resulted in NO choic e being made! 60 The Paradox of Choice The more choices you give buyers, the less you’ll sell

61 7 Is too many choices 62 HOME MEDIA ABOUT BOOK BLOG TESTIMONIALS PROGRAMS FREE CONSULTATION SERVICES CONTACT SPEAKING 63 HOME MEDIA ABOUT BOOK BLOG TESTIMONIALS PROGRAMS FREE CONSULTATION SERVICES CONTACT SPEAKING

64 HOME MEDIA ABOUT BOOK BLOG TESTIMONIALS PROGRAMS FREE CONSULTATION SERVICES CONTACT SPEAKING 65 HOME MEDIA ABOUT BOOK BLOG TESTIMONIALS PROGRAMS FREE CONSULTATION SERVICES CONTACT SPEAKING 66 ABOUT BLOG PROGRAMS SERVICES FREE CONSULTATION

67 "Call me" site “List Build" or “Authority Site” FREE CONSULTATION GET STARTED ABOUT ABOUT BLOG BLOG PROGRAMS PROGRAMS SERVICES SERVICES 68 Original Nav Simplified Nav HOME GET STARTED ABOUT PROGRAMS BLOG PROGRAMS SERVICES SERVICES SPEAKING ABOUT MEDIA BOOK BLOG TESTIMONIALS FREE CONSULTATION CONTACT 69 50% Most websites have a bounce rate of 50% or more

70 71 72

73 "Call me" site “List Build" or “Authority Site” FREE CONSULTATION GET STARTED ABOUT ABOUT BLOG BLOG PROGRAMS PROGRAMS SERVICES SERVICES 74 WHAT WE DO AND WHO WE ARE READ OUR BLOG VISIT THE STORE! WHAT WE DO GET A FREE CONSULTATION 75 Let’s take 5 minutes now to quickly choose and organize your top navigation, including the names or language for each button

76 Q & A 77 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS SESSION 3 3.4 A WORD ABOUT WIREFRAMES: YOUR BLUEPRINT FOR A HIGH- CONVERTING WEBSITE 78 Every minute you spend planning your site before you start the design and development process will save you time and money while ensuring you get the results you want

79 Step 1. Thinking through the goals and features of each page of your site. 80 Step 2. Creating a simple blueprint your site so you know what to feature where to keep your visitor's attention focused on what you want them to do. 81 Video Opt-in box

82 Final Product Wireframe 83 84 The wireframe focuses on the approximate size and placement of page content rather than the specific details of that content or design

85 "Lorem Ipsum" Placeholder Text Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum 86 87

88 89 Q & A 90 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS SESSION 3 3.5 YOUR $50K HOME PAGE

91 Your choices will depend on what type of business model you chose in Session 1. These are… 92 I N T R O D U C I N G The List Build Site Build and Nurture Your Email List as Quickly as Possible 93 I N T R O D U C I N G The Call Me Site Have as many enrollment conversations as possible

94 I N T R O D U C I N G The Authority Site Build Your Brand, Grow Your Tribe 
 & Spark Massive Engagement 
 in as Many Places as Possible 95 The best way to determine your top priority is to look at how you make the majority of your income 96

97 "Slimline" Navigation 98 99 Call to Action Photo Banner

100 Call to Action Video Banner 101 CCall to Action Large Authority Banner 102

103 Video Content CTA 104 "As Seen On" Media Logos 105 Get Started Pathways

106 Get Started Pathways 107 Get Started Pathways 108 Social Proof

109 "From The Blog" 110 Opt-in #2 111 The Extended Footer

112 Legalese 113 Q & A 114 OPTIMIZE YOUR PAGES. LEVERAGE YOUR BUSINESS SESSION 3 3.6 PAGES THAT SELL: YOUR SERVICES, PRODUCTS & PROGRAMS PAGES

115 This session is all about pages where you sell your stuff 116 Multi-product page • List multiple products, programs or services 117 Multi-product page • List multiple products, programs or services

118 Multi-product page (with testimonials) • List multiple products, programs or services • Add testimonials to each offering as social proof and to back up any claims 119 Multi-product page (with bottom testimonial slider) • List multiple products, programs or services • Add a testimonial slider to the bottom of the page to add social proof and back up your claims 120 Multi-product page (with testimonials) • No other content on the page • Not even an opt-in banner • The goal is to focus your visitors 100% on reading your offer and clicking through to find out more

121 Offering detail page • A mini sales letter for your product, service or program 122 Here’s what a $10K sales page looks like • Our team is available for custom jobs like this — just get in touch 123 Store layout with many products