How companies can leverage Additive Manufacturing (“AM”) technologies for competitive advantage Matthew Waterhouse, CEO, 3D Metalforge PE COI, 4 th April 2017 4:10 pm – 4:30 pm
How can companies leverage Additive Manufacturing technologies for competitive advantage Additive Manufacturing (or “3D printing”) is developing rapidly and there are significant value creation opportunities precision engineering companies can capture Precision Engineering companies can use Additive Manufacturing to add valuable new techniques to client offerings, supplement their current traditional manufacturing, offer value add services to additive manufacturers and increase offering through the value chain Companies should move quickly to capture these opportunities and we will look at how to develop a strategy mixing in-house capabilities and working with outsourced partners There are a number of keys to success we will consider How can precision engineering companies leverage 4/26/2017 2 11 AM technology for competitive advantage
Additive Manufacturing is developing rapidly, comparable to mobile phones and the internet 3D printing / Additive Manufacturing Internet usage Mobile phone subscribers 2009-2019 (US$ of products and services) 1996-2015 (#users per 100 global 1994-2015 (#users per 100 global population) population) 50 120 30000 CAGR 37% CAGR 25% CAGR 21% 44 45 26B 98.6 40.7 100 25000 40 84.2 34.9 35 80 20000 29.1 30 67.8 16B 25 60 23.3 15000 50.5 20 17.6 40 14.2 33.9 29% 15 10000 8.7B 10.6 10 18.6 6.8 20 5.2B 5000 5 3.2 3B 5.3 1.3 1 1.7B 1.1B 0 0 0 2009 2011 2013 2015 2017 2019 Source: Wohlers Associates Report 2016, World Bank How can precision engineering companies leverage 4/26/2017 3 11 AM technology for competitive advantage
Additive Manufacturing is not “business as usual” What it IS What it is NOT Redesigning Using new our products to technology just improve to print our performance current products Choosing new Using the same materials to materials we improve have always performance used Resigning Being limited by production to traditional maximise new production technology methods How can precision engineering companies leverage 4/26/2017 4 11 AM technology for competitive advantage
Leading engineering companies are already using 3D printing to create additional value How can precision engineering companies leverage 4/26/2017 5 11 AM technology for competitive advantage
Six AM value creation opportunities precision engineering companies can capture 1 4 5 6 2 3 Obsolete Develop Small Retrofit Creating New product parts and new tools batch existing molds and design equipment equipment production dies • Design and • Reverse • Print times in • Improve • Significant • Design print new engineering days not mths performance of advantages for optimisation to tools in lighter and printing of installed • Cost effective more complex improve parts stronger obsolete parts upto 70-100 equipment with parts • Taking materials no longer metal parts optimised parts • Tool up new advantage of • Customised available from and new production new printing for new OEMs materials lines faster technology applications ~15-30% Reduced <25% weight ~10-20% on 4-6 weeks faster $000’s material downtime saving suitable parts production savings How can precision engineering companies leverage 4/26/2017 6 11 AM technology for competitive advantage
Precision engineering industry can capture this value in 4 ways 1 2 4 3 Gear up to Improve Expand Offer support your your specialist customers’ internal product & services to expansion production service AM into AM processes offerings companies How can precision engineering companies leverage 4/26/2017 7 11 AM technology for competitive advantage
Develop a strategy based on mixing in-house capabilities and working with outsourced partners Traditional logic either in-house or Partnership is a more preferable outsource model Develop capabilities in-house 1 Develop client offering • Design and engineering team • Specialist equipment such as Test parts and print with 2 scanning and measuring equipment outsourced partner • Range of printers and capabilities • Post production expertise 3 Over time consider to move high volume work in-house Out-source to service bureau • Develop the job requirement • Select Service bureau with suitable 4 Continue to out-source reputation and experience specialist or non-standard • Service level or ad-hoc contract work relationship How can precision engineering companies leverage 4/26/2017 8 11 AM technology for competitive advantage
What needs to be in place to be successful 3D design, High precision Production with Quality modelling and 3D scanning, state-of-the-art assurance, engineering CAD and 3D printers and diagnostics, experience by design extensive range testing and industry and with optimisation of print materials certification from deep subject software and international domain expertise capabilities laboratories How can precision engineering companies leverage 4/26/2017 9 11 AM technology for competitive advantage
Our proprietary additive manufacturing production process DESIGN PRINT FILE PRODUCTION Delivery Diagnose AM Design Design & Print file Post Testing & & Post Printing Capture Delivery Requirements Engineering creation Production Certification Services • External • Secure • Support • Assessment • Scanning • Printer • Heat • Design Certification delivery opportunity and CMM structure calibration treatment optimization capture design and stress • Reporting • Part report • Identification • Tool path relief • Mesh healing standards • Nesting of parts (high • Geometric creation OUR CAPABILITIES • Secure value/low analysis • Cutting • Rendering • Machine digital turn etc.) • Object • Production analytics storage • File orientation scheduling • Polishing • Light • Pricing conversion weighting Algorithm • Print bed • In-print • Blasting and • 2D-3D layout monitoring finishing • Materials • Specialist conversion and analysis quotation • Laser set up adjusting process How can precision engineering companies leverage 4/26/2017 10 11 AM technology for competitive advantage
Keys to success 1 Enter the market early to avoid missing opportunities 2 Identify where 3D printing can compliment and build on existing capabilities rather than merely replacing 3 Work with established partners that know the market and technology 4 Be careful to not jump into high capital cost solutions until technology is properly understood How can precision engineering companies leverage 4/26/2017 11 11 AM technology for competitive advantage
How can precision engineering companies leverage 4/26/2017 12 11 AM technology for competitive advantage
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