Online Success!!! Why is it important to my Business? How do I - PowerPoint PPT Presentation

Online Success!!! Why is it important to my Business? How do I achieve an optimal presence online?

Identify your online purpose Is your online presence for educational purposes or for marketing? (Positive Return on Investment)

Why Online Matters 1. Increase Revenue! How ? Getting the word out: WHY YOU? 2. Decrease costs! How ? Eliminating marketing that just doesn’t fit. 3. Increase Profitability! (Plan) How ? 1. + 2. = $$$

What do people find? 1. Website / Mobile Tip : As of April 21st, 2015 Google will penalize websites that are not mobile friendly! http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html?m=1 2. REVIEWS Tip : Reviews are organic therefore they are placed higher in search results!

https://www.google.com/search?q=dentists+san+luis+obispo&oq=dentists&aqs=chrome.1.69i57j0j69i58j69i65j0l2.3094j1j4&sourceid=chrome&ie=UTF-8

Social Media! FACEBOOK, Google, Twitter, Linkeden, Pintrest, Instagram, and over 100 other social media platforms. Fact : Facebook alone has over 4 BILLION users. Over 200,000 pages exist in the San Luis Obispo County alone. Fact : Yelp is not only considered the top review platform on the net but also in the top 5 of social media platforms

https://developers.google.com/speed/pagespeed/insights/ Let’s Talk Website.. • Mobile Friendly (click to call, click to maps) • Clean and easy on the eyes.. (too busy with content will distract clients to your over-all message) • SEO (Search Engine Optimization)

http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html?m=1

Business Websites • No longer Necessary: Educational videos - • Necessary: Videos! - Use engagement videos for entertainment… Puppies and babies (YouTube) • Bad idea to use photos that are not yours… Upgrade your site for next to nothing by importing your office photos, staff photos, and community photos. • TIP: YouTube has great FREE videos. YouTube is • LINKS and Directions - CONTENT FREE OVER LOAD!

What’s wrong with this site?

SEO (search engine optimization) • On-site SEO (this is done by your webmaster: tags, links out, headers, content, etc..) • Off-site SEO (citation claiming) • Off-site SEO (Social Media) SPEED MATTERS! https://developers.google.com/speed/pagespeed/insights/

https://www.google.com/search?q=pizza+santa+maria&oq=pizza+santa+maria&aqs=chrome..69i57j0l5.4181j1j7&sourceid=chrome&ie=UTF-8 Over 90% of the business goes to the top 3 listed in Google on page 1. 7 Pack (Google plus/ business page)

Today Google looks like this! What are people seeing? http://fattessantamaria.com/

REVIEWS! Tip : Claim ALL of them. There are over 300 business sites available and most of them are FREE!!!

http://www.youtube.com/watch?v=V6u9yXUQycE

A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue!

Do you think Yelp is important yet?

1) Your business name and BRAND 2) Address 3) Links 4) Photos 5) Hours 6) Details 7) About Business

How do I get more reviews? • Reach out to previous customers. Email with link to review page or review request. • Build a ‘Cheat Sheet or Business review card’. Use QR codes! FREE • Links on your website and social media

PAY FOR A REVIEW!

LETS TALK FILTERS Pulling Good reviews out of the filter! 1) increase page views 2) increase check-ins 3) increase VALID prime Yelpers to leave a review 4) Engage your Yelpers Oops! Increasing your reviews into the filter.. “Trust-o-Matic” http://www.youtube.com/watch?v=PniMEnM89iY

OH.. An Algorithm is ... Let Algorithm? All me tell you . In mathematics and computer science, an Good GOD what is algorithm is a step-by-step procedure for calculations. Algorithms are used for calculation, data I wanted was a processing, and automated reasoning. Types: Numerical analysis is the area of mathematics and computer science that creates, analyzes, and implements algorithms for solving numerically the problems of continuous mathematics. pizza.. Explore : Numerical analysis that? Machine learning algorithms can be organized into a taxonomy based on the desired outcome of the algorithm or the type of input available during training the machine . Explore : Machine learning For specific optimization problems and problem instances, other optimization algorithms may be more efficient than genetic algorithms in terms of speed of convergence. Explore : Mathematical optimization, Genetic algorithm .... BLAH BlAH BlAH BLAH

Quality Yelpers + Quality Reviews = POSTED!

YELP Q & A • Advertising on Yelp… Should I? • Flagging? (Tell your Story) • What if a review is clearly inaccurate, what do I do? WHAT NOW

Now that I have captured my Yelp and my reviews whats next? • Link reviews to your website! • Link reviews to your Facebook business page • Link reviews to Google, Twitter, etc.

Facebook does take time to maintain and build... Still the most inexpensive service to have and the MOST expensive not to have.

Content + Reviews = Engagement Don’t do this! Community Photos Office info Cartoons Educational Holidays

Natural Not only organic reviews but reach! related content to engage clients and develop relationships that lead into referrals.

Facebook provides Apps! USE THEM

GET started today check list... 1) Claim your Yelp business page 2) Build your business page with pictures, content, links, and LIKES’ 3) Claim your Facebook Fan page 4) Add Yelp buttons for reviews and links directly to your Facebook Fan page 5) Add links to your website guiding customers YOUR Yelp page and Facebook Fan page 6) GET mobile friendly... using a mobile device to capture reviews directly to your website/Yelp/Facebook... That’s it!

What are you spending on your marketing efforts?

A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue! OR a one-star decrease in Yelp rating can lead to a 5-20 percent decrease in revenue!

Cost of doing SMART business = 0. If your not doing this your competitor is.... Harvard Business School study shows the EACH additional Star on Yelp increases Revenue by 5%-9% http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business http://roiplugin.wpquicksites.com/roi/

You can do this Today! Check your website to see if it’s Google mobile compliant Business Listings Report Get connected with Social Media NO COST!!!

HOW MUCH SHOULD I PAY? • Websites should be a one time build with a maintenance package… $500-$1500 • SEO - SEO on-site can be costly and effective. SEO companies charge $120 per hour. ($200-$1000s monthly). Use off-site first. Off-site SEO can be FREE!!!

Citations Citations $5 per Citation 50 =$499 200 =$300 $5 x 200 = $1000 Annually! 40-80 hours of your time. (50 Business Directories)

Call for Price: Set-up $500-$2000 ($599per month) Does not include Social Media postings! Call for Price: Set-up $ - six month contract ($299-$1000 PLUS per month) Limited social media, DIY platform… Price: Set-up $199 - *$399 ($59-*$399 per month) *Full Facebook postings, and marketing…

(805) 202-2368 Econcept Inc. 107 Nelson St. Arroyo Grande Ca, 93420