www.tailordigital.co
Achieving success online Most businesses struggle with growth online . We have a process that guides you through a proven framework so you can increase your revenue and views online . Businesses, their owners and digital marketing professionals want to grow their digital channels and sales online, but have been blocked by too much competition, a lack of visibility online or conversion issues. Lifestyle brands and the people who manage them are frustrated. As Digital Marketing experts who have experience the daily changes in digital marketing rules, we understand. We will show you the plan that has worked for us for over 6 years of managing the digital channels of our clients, that can clear the path for you to achieve your business success.
Struggling? Our team are the experts in their field. Need amazing content for posting on With our internal software we can social media or your website? Produce establish where your competition is images that will stand the test of time. getting their traffic and how you can beat them. With over 70 million views on our content, we know great video content. Let us help you create content that The most cost effective way to be seen people will want to watch. online for brand awareness activities or deliver instant sales results. Need to throw the party of the year? After being on every VIP list, we know Play the long game and guarantee what makes a celebration truly regular traffic from the right prospects memorable. with our guaranteed SEO plan. Once we have created your Tailored Strategy, we know that we’re the best people to help you with our proven framework, we have used time and time again for proven results. It’s PR for the 21 st century. Get your Conversion is rarely thought about so when we build websites we build them product into the hands of the most Our team works in the following digital marketing ready to make sales or generate leads. influential digital personalities. areas to help you succeed online.
+ Social Media - what's the fuss all about + What platforms are people playing on now + How many hours do you spend on social media + Statistics about your target market + Digital Marketing 101 + What social media platforms do YBR Franchises play in
+ Instagram and why you need it + Influencer Marketing + Blog Posts why this is should be on your must do list + How social media can influence you + How does it all connect together
TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS
INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017
FACEBOOK INSTAGRAM SNAPCHAT TWITTER LINKEDIN PINTEREST GOOGLE+ Percentage of Australian social media users (17 million)
of people access social media every day check social media over 5 times per day of consumers are more like to trust a brand if they interact positively on social media of small and medium business have a social media presence
YBR.com.au Website Traffic (January-June 2018)
Instagram Age Distribution Facebook Age Distribution (January 2018) (January 2018)
of Victorian branches have Facebook Business pages have an Instagram are not posting on Instagram on a consistent schedule are not posting their Instagram content to Facebook
We know digital. We know lifestyle. Digital Marketing 101
We know digital. We know lifestyle. Digital Marketing 101
We know digital. We know lifestyle. Digital Marketing 101
We know digital. We know lifestyle. Digital Marketing 101
We know digital. We know lifestyle. Digital Marketing 101
We know digital. We know lifestyle. Digital Marketing 101 Views on Facebook Likes on Facebook Comments Shares on Facebook
Get that t audience data! a! • Any cheap way to get people clicking to your • website or social media • • Keep them intere rested ted • Provide interesting content and educate. • • Get ready for a sale! • They love you and are ready to buy. • Sit back and enjoy • • Your audience is converting – what joy! Graphic source: Salesforce
200m Let’s talk about it. MONTHLY ACTIVE USERS
1.6b Let’s talk about it. POSTS LIKED DAILY
50m Let’s talk about it. NEW USERS IN THE LAST SIX MONTHS
57% Let’s talk about it. ACCESS INSTAGRAM DAILY
15% Let’s talk about it. HIGHER ENGAGEMENT THAN FACEBOOK
163% Let’s talk about it. GROWTH IN BRANDS WITH OVER 100K FOLLOWERS IN 24 MONTHS
60X Let’s talk about it. THE RATE VISUAL DATA IS PROCESSED BY THE BRAIN COMPARED TO TEXT
GET A BUSINESS How to: Instagram PROFILE • Contact Button • Analytics • Instagram Ads • Algorithm
POST How to: Instagram CONSISTENTLY ENGAGE WITH OTHER USERS!
USE HASHTAGS How to: Instagram #yellowbrickroad #finance #financialplanning #wealth #wealthgeneration #money • Hashtag in the first comment – not post • 30 is your maximum – use them all • Do not repeat the same over and over again, change them up
POST LOW How to: Instagram QUALITY IMAGERY Your potential customers will subconsciously relate your quality of image to quality of service.
How to: Instagram IRRELEVANT CONTENT It is really important to post images that only direct to your business.
How to: Instagram FORGET TO POST COPY Copy is another way to engage your audience. Find the voice of you franchise , whether it be cheeky, polished or factual and try to feature a CTA.
How to: Instagram BE TOO REPETITIVE Before actioning your Instagram strategy, decide what you are going to post.
How to: Instagram BE ADVERTORIAL Be clever about how you advertise to your audience.
+ Boost SEO (Search Engine Optimisation) + Create shareable content + Be an expert in your area, impart knowledge + Differentiate yourself from the competition
This presentation is available to download for the next 24 hours at www.tailordigital.co/YBR
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