Achieving Success As Vice President Public Relations Rick Lakin, - PowerPoint PPT Presentation

Club Leadership Training Session Achieving Success As Vice President Public Relations Rick Lakin, ACS, ALB, Sweetwater Valley Toastmasters 1311A.4

District 5 Officer Training � Rick Lakin, ACS, ALB � rilakin@gmail.com � Immediate Past President, Sweetwater Valley Toastmasters #3225, District 5, San Diego � sweetwatervalleytoastmasters.d5sandiegclubs.org

VPPR on iCrewDigital.com � Click on Toastmasters on the left

The most important question that you must answer as VPPR?

What is Toastmasters?

** Vice President Public Relations � VPPR - Always associate acronyms with correct name to avoid The Jargon Effect. ** Indicates this information comes from the presenter.

Our Goals for Today } Help officers clearly understand their roles. } Orient club members to better understand club officer roles. } Aid members when evaluating officers 
 and candidates for office. } Find resources that help you fulfill your role 1

** Big Picture Goals as VPPR � For you: Improve your speaking and leadership skills � For the Club: Support other members and make the club great. � For Toastmasters International: Get New members and spread the word.

Duties Outside the Club Meeting � Attend district-sponsored club-officer training. � Protect and publicize the Toastmasters brand. � Promote the club to local media. � Maintain a club website. � Join a Toastmasters-moderated social networking website. 2

Duties Outside the Club Meeting � Produce and distribute a club newsletter, preferably via email. � Promote membership programs. � Attend club executive committee meetings. � Attend other Toastmasters events. � Visit other clubs and network. � Prepare your successor for office. 3

Duties At the Club Meeting � Announce upcoming events and programs. � Gather information for the newsletter or website. � Greet members and guests. � ** Encourage speakers to pronounce names correctly 4

Duties at the Executive Committee Meeting � Provide a Public Relations Report � Propose new promotion ideas 4

Toastmasters is not Rocket Surgery Remember to have fun

Branding Toastmasters Project an image 
 of excellence. 10

Branding is Colors:

Branding is the Toastmasters Logo

Maintain a Club Website A club website can: � Show off your club’s personality. � Attract new members. � Keep current members updated. 11

** Maintain a Club Website Toastmastersclubs.org � Is a Web service specifically for 
 Toastmasters clubs. � Provides the tools needed to run a 
 successful club. � Uses a standard, professional template. � Is easy to use. 12

**Using TMClubSites.org and Wordpress � For novice as well as experienced website managers. � Go to TMClubSites.org � Request a website by sending an email to icrewdigital@gmail.com � Send your club name and number and e-mail. � That’s all.

� Quality banner identifies club and district � Comprehensive and informative menu items � iCrewClubSites includes video tutorials to guide the webmaster in setting up the site

� News automatically updates � Club News, District News, News from Toastmasters International

� Gmail Calendar includes District Events � Webmasters enters meeting dates and club events

** Create a Business Card

**Special Events � Club Anniversaries � Open House For info Google: toastmasters open house � Community Activities � Provide Outside Speakers

A responsibility 
 and 
 a privilege 13

Additional Resources

New Members Join to Help Themselves Get Better We Recruit them to Make Us and the Club Better

Rick Lakin, ACS, ALB rilakin@gmail.com For more information go to: icrewdigital.com