North North East East Alcohol Alcohol Behaviour Behaviour and - PowerPoint PPT Presentation

North North East East Alcohol Alcohol Behaviour Behaviour and Perceptions and Perceptions Survey Survey 2014 2014 January 2015 THE NORTH EAST ALCOHOL OFFICE

the fif fifth th y yea ear r of 2014 was s th Balance’s North East Alcohol Beh Behaviour viour and and Per erce cept ptions Sur ions Survey ey d co cons nsiste istent nt The he meth method odolog ology y use used wi with th pr previous y vious yea ears Overview of 3,15 3,156 inte A A to tota tal l of interviews views wer ere e un unde derta taken en Da Data ta weigh eighte ted d to to soc socio io- demog de mograph phic ic an and d ge geog ograph phic ic pr profile ofile of of Nor North th E East ast po popu pula lation tion THE NORTH EAST ALCOHOL OFFICE

Drinking profile again shows Drinking profile again shows an incr an increase ease in Non D in Non Drinke rinkers rs Increasing / higher risk 36% 38% 38% 39% 39% drinkers Low risk 32% drinkers 37% 38% 42% 38% 28% 25% 24% 23% Non drinkers 22% 2010 2011 2012 2013 2014 Non I/H Risk Low Risk Men Drinkers Women Drinkers Drinkers Women 18-44, C1 55+, AB 45-54, 65+, E Darlington County Durham South Tyneside Sunderland Northumberland Redcar & Cleveland No children No children With children % higher amongst % higher amongst % higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Less socia Less social activ l activity key ity key factor in both short and long factor in both short and long term abst term abstinence inence Top reasons for stopping drinking Those who sometimes drink Those who used to drink but haven’t in the last 6 months but don’t anymore Socialise less Physical health these days [58 % ] reasons [36 % ] Physical health Socialise less these reasons [13 % ] days [22 % ] Mental health reasons [8 % ] Financial reasons [9 % ] Concern about level of alcohol Concern about level of alcohol consumed [8 % ] consumed [8 % ] THE NORTH EAST ALCOHOL OFFICE 2014 Base: [a] Those who sometimes drink but not in the last 6 months (97); [b] Those who used to drink but don’t anymore (395)

Preloading levels remain Preloading levels remain cons consiste istent nt Frequency of preloading vs. time you would usually go out for a night out in pubs / bars / clubs Never preloading Sometimes preloading Frequently/ always preloading Before 7pm 7pm-7.59pm 8pm-8.59pm 9pm-9.59pm 10pm-10.59pm 11pm or after THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Fewe Fewer again perc r again perceiving eiving alcoho alcohol l prices in supermarket prices in supermarkets too s too cheap cheap % saying price of alcohol is too CHEAP in… 37% 35% 33% 29% 24% 17% 15% 14% 13% 12% 6% 4% 5% 4% 5% Pubs Supermarkets Off-licences 2010 2011 2012 2013 2014 Pubs Supermarkets Off-licences 65+, D 45-64 55+, C2 Hartlepool C2, D Redcar & Sunderland County Durham Cleveland Middlesbrough Middlesbrough Sunderland Non Drinkers Low Risk & Non Middlesbrough Drinkers Non Drinkers % too cheap % too cheap % too cheap higher amongst higher amongst higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Awarenes Awa reness of s of minimum minimum pricing pricing is back in is back in line line with 2012 lev with 2012 levels els % who have heard of minimum pricing Yes 56% 50% 48% 45% 43% 2010 2011 2012 2013 2014 % aware lower amongst Men Women 35-64 18-34, D, E AB, C1 Hartlepool, Redcar & County Durham Cleveland Darlington Non Drinkers Low & IH Risk Drinkers % aware higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

...and suppo ...and support continue rt continues s to fall to fall % supporting / objecting to minimum pricing Objecting Supporting 56% 53% 49% 47% 44% 34% 33% 30% 29% 28% 2010 2011 2012 2013 2014 35-44 45-54 Men, E Women, AB Sunderland County Durham Northumberland Non Drinkers IH Risk drinkers % object higher % support higher amongst amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Concer Concerns on cost ns on cost now the now the leading leading reas reason for objectin on for objecting g You have indicated you object to minimum pricing, why is that? – 2014 vs 2013 46% Don’t want to pay more for alcohol 35% 42% Don’t feel that it will solve the ‘drinking culture’ problem 38% 32% 2014 Base Feel that it will penalise moderate drinkers 36% 2013 Base 19% Feel that it’s another way of taxing people 13% Feel that it is a ‘nanny state’ policy / don’t think the Government 18% should be involved in setting alcohol prices 10% 14% Feel that it will penalise the poor 22% 3% Feel that it will lead to pubs closing 5% 3% Other 2% THE NORTH EAST ALCOHOL OFFICE 2014 Base: All objecting to minimum pricing (1084)

Shop offers do have an Shop off ers do have an influence influence on buying on buying 18-44 Men behaviou behaviour AB, C1 Darlington, Gateshead IH Risk Drinkers [66%] % higher amongst 40% Buy additional alcohol over and above what they would normally if there are discounts or multi-buys on offer 1% 60% 28% 7% 4% Never Once in a while Monthly 2 to 4 times a month More than once a week THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Acceptability Acceptabilit y of buying of buying alcohol alcohol at at hairdressers hairdressers and service and service stations stations low low but rising but rising Ho How acc accep epta table ble or or un unac acce cepta ptable le is is it it to to be be a able to ble to bu buy y alco alcoho hol l : : 84% 74% At a hairdressing Acceptable 15% 8% salon Unacceptable 2013 2014 48% 45% 41% On a train 38% 2013 2014 81% At events/functions Question not held in schools asked in 2013 10% 2013 2014 86% 80% At a motorway service station 12% 8% 2013 2014 THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

No demand No demand for for more places more places that that sell sell alcoho alcohol Which of these statements best describes your views on the availability of alcohol in your area? There are not enough places that 59% 57% sell alcohol 41% 38% The number of places that sell alcohol is about right 2% 2% There are too many places that sell 2013 2014 alcohol % too many lower amongst 65+ Women 18-24, 35-44 Men, AB, C1 D, E Gateshead, Stockton, Hartlepool Northumberland North Tyneside South Tyneside Non Drinkers IH Risk % too many higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Most feel pubs Most feel pubs and bars and bars should should open open between 1 between 11am an 1am and 12p d 12pm What is the earliest time that it is appropriate for pubs and bars to be able to start serving alcohol? 30% Opening time 24% Mean time: 1.00pm 10% 7% 6% 3% 3% 1% 1% 1% 3% 2% 2% 4% 1% THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Approach Approaching ing 3 in 3 in 4 feel 4 feel closin closing g should should be between 11pm be between 11pm and and 12am 12am What is the latest time that it is appropriate for clubs to serve alcohol until? 39% 39% Closing time 33% 33% Mean time: 11.57 pm 7% 7% 6% 6% 3% 3% 1% 1% 3% 3% 1% 1% 3% 3% THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Strong opinions held on the Strong opinions held on the effects of others’ behaviour 70 % fe feel el th the e dr drunken unken be behaviou haviour r of others’ pu puts ts th them m off ff a n a nigh ght t out ut in n th the to town/city wn/city centr ntre 65+ Women, E Hartlepool, 45% STRONGLY Middlesbrough, Redcar & Cleveland agree Non Drinkers, Low Risk % agree higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Support for ban on alcohol Support for ban on alcohol adve advertising rtising before wa before watershed tershed at highe at highest ev st ever level er level % agreeing that there should be a ban on TV alcohol advertising before 9pm Disagree Agree 73% 71% 68% 69% 65% 19% 18% 16% 16% 13% 2010 2011 2012 2013 2014 % agree lower amongst 65+ 18-34, Men, D Women Stockton Hartlepool North Tyneside Northumberland Low & Non Drinkers IH Risk % agree higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)

Increase on 2013 in support for Increase on 2013 in support for limiti limiting ng alcohol advertising alcohol advertising in in cinem cinemas as % agreeing that alcohol advertising should only be shown in cinemas if a film has an 18 certificate Disagree Agree 77% 73% 68% Question not Question not 16% 15% asked in 2010 asked in 2011 8% 2010 2011 2012 2013 2014 % agree lower amongst 35-44 25-34 C2 D Gateshead IH Risk Drinkers Redcar & Cleveland Non Drinkers % agree higher amongst THE NORTH EAST ALCOHOL OFFICE 2014 Base: All respondents (3156)