Nicolas Brézet Digital marketing international director nbrezet@dca.loreal.com
Active Cosmetics - 4 -
Ac tive Cosme tic s Dig ita l a mb itio n Be c ome the digital re fe re nc e of Me dic al be auty Make Digital our 3rd pre sc ribe r
Ste p 1 : e xpe rtise te lling
Ste p 2 : Se rvic e / E duc a tio n ( witho ut b o ring ) Isabelle de Lyon
Ste p 3 : Sto ry te lling & e ng a g e me nt No rma de rm le Dé fi F o r the first time , 9 wo me n filme d in the ir b a thro o m d uring 7 d a ys, putting to the te st the triple a c tio n o f No rma d e rm a nd a na lyze d b y the Vic hy e xpe rts. SAMPL I NG 19 Co untrie s 15 to 20 % me dia
Ste p 2 : Pro mo te ma ssive ly pro duc t tria l a nd ra ting a nd dra ma tize it F o r the first time , 9 wo me n filme d in the ir b a thro o m d uring 7 d a ys, putting to the te st the triple a c tio n o f No rma d e rm a nd a na lyze d b y the Vic hy e xpe rts. SAMPL I NG 19 Co untrie s 15 to 20 % me dia
a c e book A F c e ntric inte g ra te d Ca mpa ig n Magazine T V spot T ri ac tiv + spot drive to fac e book Community Ne w Nor made r m.c a diagnostic + r e c omme ndation Ads + ke ywor ds Online display ads
Ste p 3 : Sto ry te lling & e ng a g e me nt SAMPL I NG
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