National City Tourism Marketing District (TMD) 2014 Marketing - PowerPoint PPT Presentation

National City Tourism Marketing District (TMD) 2014 Marketing Campaign

ROI • 10% growth between 2012 and 2013 • TMD HAS generated 14% more BUSINESS from January-July this year, as compared to last year! • National City's Hoteliers grew revenue 36% in April 2014 vs. April 2012. • And in March this year compared to March of 2012, National City hotels increased revenue 46%

Public Relations Public Relations campaign has generated thousands of impressions in major bi-regional media outlets:

Public Relations

Promotional Video The video has been viewed more than 4,000 times on YouTube and more than 46,000 times on Facebook.

Promotional Video A new promotional video was created to support the marketing efforts of the TMD. The content of the video was focused on highlighting some of the tourist attractions that are in National City: Olivewood Gardens, National City's Heritage Square, Kimball Park, Bike Trail, Golf Course and Pier 32.

Social Media – Twitter & Facebook Social media has played a key role in the marketing campaign helping to drive traffic to the website, to engage the community and to promote TMD activities and special promotions.

Facebook

Twitter

Online Ads VisitNationalCity.com has received more than 41,000 unique visitors since April 2014. The website was updated with a Book Now landing page that has helped to drive targeted traffic to hotel and motel websites. Unique visitors to the website have spent time browsing information about National City, places to visit and more. Visitor interaction has generated more than 62,000 pageviews since April.

Blog As part of the marketing campaign, promotional articles have been created to drive free traffic to Visit National City’s website.

Fall Campaigns TMD’s marketing fall campaign includes: - An integrated marketing campaign via KissFM 95.7 and iHeartRadio that includes radio spots, online radio ads, video streaming and online banner ads. - An interactive marketing campaign with Univision Radio to help us reach the Hispanic marketing in the L.A. area, Orange County, San Diego and Tijuana. - Google Adwords campaign focused on conversions. Online ads target people searching for hotels and motels in National City. - TMD is also promoting National City via Twitter, Facebook Ads and YouTube ads. All campaigns are focused on helping to promote National City as a destination and also to increase room occupancy in the city.

Mobile App National City’s TMD launched a mobile app to promote National City’s hotels and motels, provide information about top 25 places to visit in town, a list of restaurants for visitors to check out and special coupons to local businesses. The mobile app is available on Google Play (Android phones) and Apple Store .

Collateral – New Visitor’s Map

New Visitor’s Map

Megatrons - US-Mexico International Border 144 Spots per Day at Busiest Border Crossing in the World!

Tours As part of the public relations campaign, the TMD has been focused on connecting with public and private organizations that can help to increase tourism to National City. The San Diego Tour Guide Association Aquatica and the Tijuana River Estuary

Thank You