Ge Georgi orgian an Na Nati tional onal To Tourism rism Administration ministration 1
Georgia Georgia Scope of work: Responsible bodies: • Policy Georgian National Tourism Administration • Marketing Mountain Resort Development Company • Infrastructure • Products 2
icy Pol Policy The e po policy cy aims s to: o: Attract additional investments to the regions Free e Tourism rism Zones es: • Land is provided for a nominal price of 0.5 USD • Project construction and documentation are issued for free • Utility networks and corresponding infrastructure • Investors are exempt from income and property taxes • Free Casino License (for more than 100 rooms) 3
Policy Pol icy Deter Gove Deter Governm nment ent from from carr carryi ying ng out out va various rious stat state budget budget funded funded even ents ts durin ing the seas asona onal period iod • For example: Government is recommended to carry out trainings/conferences during shoulder seasons in the sea side resorts (January-February) The polic licy y aims s to: support domestic tourism, assist venues during off season, reduce budget spending 4
Law on the he Developm lopment ent of Mountain tainous ous Re Regions ons • Tax exemptions (enterprises in the mountainous areas); • Improved social benefits for local residents (reduction of utility bills); • Higher salaries for teachers and medical staff; • Increased social assistance for pensioners; • Support for infrastructure & business development in the highlands The policy aims to to: enhanced quality of life in the mountainous regions, reduced poverty, improved infrastructure 5
Safe, sustaina tainable ble, , ecolo logicall gically y sound nd and fun experienc ence Tou ouri rism sm Pro Produc uct and and inf nfras rastru tructure cture Snow owmak makin ing system ems Mountain tain Bike Park arks • (9 th th August Gudauri ri (9 st 2015) • Gudauri ri Distance: 4,790 meters 57 km of ski piste with 14% of artificial snow; • • Bakuri rian ani (27 August ust 2015) Bakuri rian ani Distance: 6,000 meters 22 km of ski piste with 10% of artificial snow; 6
Imp mple lement mented ed Pro Project cts • Snow Park; • Tubbing zone by SunKid; ; • Night skiing; • Alpine Coaster by Tatral ralift ft a.s.; .; • Electronic information monitors; • Contactless checkpoints & joint ski ticket System by • Mobile App. SKIDATA TA AG; 7
Ca Case St Stud udy y - Mest stia ia inal resources ources Develop opme ment nt Or Orig igin Mestia ia (upper) r) Svaneti ti – 1,500 meters rs Ski lifts install lled ed: : above e sea level: • Authentic Georgian village Tetnul uldi: : 1700m – 3200m above sea level Hatsval ali: : 1865m – 2347m above sea level • Unique architecture Beginner/Advanced/Expert • UNESCO Heritage site Total length of ski runs: 32 km • Popular Summertime Destination • Local population eager to develop 8
• Longest run in the Caucasus region • Unique landscapes and architecture (World Heritage site) • Longest ski season and higher quality of snow 9
Case ase Stud udy: y: Kokhta and Mitarbi Areas Publi Pu lic-Privat Private e Par Partne ners rship hip Gove overn rnmen ent: t: Priv rivate ate Company mpany: Invests 70 million in the construction of • 3 ski lifts and trails; accommodation. • Communication infrastructure; Outcome: come: • 800 additional beds 10
Gu Gudau dauri ri Gov overn ernmen ent: t: • $150 Million - Development of Infrastructure & Facilities • $40 Million First Stage of Works Priv rivate ate sector tor: : • Additional accommodation facilities will be constructed by – ORBI, REDCO, MGZAVREBI (development companies) 11
Pl Plann anned ed Proj Projects ects • Connecting Gudauri-Kobi and creating joint ski area; • Installation of additional al ski lifts s and creating Ernst & Young new ski runs s at all resorts orts; It is projected that Georgian • Artifi fici cial al water r reserv rvoir ir for snow making; Resorts have the capability to generate annual income of more than • Installation of snow making system tem; $300 Mill llion on • Building ice rink for curling and hockey; • Construction of a biathlo thlon park 12
Mark arketing ng an and ou outco come mes Gudauri uri Bakuriani riani 2014 – 2015: 40% increase in tourism 2014-2015: 20% increase in tourism compared to 2012-2013 (best tourism compared to previous year. year) 13
he 3 rd rd Ge Georgia orgia wi will ho host the Eu Euro-Asian Asian Mou ountain ntain Resor orts ts Co Confe nferen rence ce in 2017 14
Th Than ank k You You! 15
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