CAPE TOWN: TOURISM CITY POSITIONING CAPE TOWN AS A GLOBALLY - PowerPoint PPT Presentation

CAPE TOWN: TOURISM CITY POSITIONING CAPE TOWN AS A GLOBALLY COMPETITIVE CITY Mayoral Committee Member for Economic Opportunities and Asset Management ALDERMAN JAMES VOS

CAPE TOWN: TOURISM CITY THE MOST BEAUTIFUL CITY IN THE WORLD

❑ Make Cape Town the go-to city on the African continent and globally for business, trade and tourism ❑ Diverse economy that is creating jobs and keeping unemployment low ❑ Invest in projects and programmes that will drive demand and make business sense

INTERNATIONAL RECOGNITION 2018 • Greatest City in the World – Telegraph Travel Readers Award • Top 10 surf cities in the world by Surfer Magazine • Top city in Africa for business tourism events by the International Congress and Convention Association (5th year in a row) 2017 • Fodor’s Go List 2017 • #2 - Best in Travel 2017 - Lonely Planet • Western Cape voted Golf Destination of the Year, 2017 - Africa and Gulf States International Association of Golf Tour Operators. 2016 • Conde Nast Readers’ Travel Awards 2016 for Best Overseas City for Restaurants & Bars • Number One food city in the World - Condé Nast’s Reader’s Choice Awards • Luxury City Destination of the Year - Travel Guide Africa & Middle East Awards 2016.

TOURISM ECONOMY POISED FOR GROWTH Monthly Passenger Arrivals at CTIA, 2015-2018 550000 No. of Arriving Passengers 500000 450000 400000 350000 300000 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2015 2016 2017 2018 150 000 direct tourism & hospitality jobs (2018)

TOURISM DEVELOPMENT FRAMEWORK ❑ Expand tourism value chain ❑ Diversify tourism landscape ❑ Appointment of DMO to market destination, ensuring that Cape Town remains competitive for leisure and business ❑ Establish visitor information services

UPGRADING OF AIRPORT New Realigned Runway (R3.93 billion investment) Refurbishment of the Domestic Arrivals Terminal ( R688m investment ) Expansion of the International Terminal ( R2.8 billion rand investment)

ROUTE PERFORMANCE 2015-2018 13 New direct routes established 15 existing route expansions Added more than 1.5 million additional seats for Cape Town Contributed R6 billion to the economy

5 STRATEGIC FOCUS AREAS EMPLOYMENT AND ECONOMIC GROWTH

5 STRATEGIC FOCUS AREAS Medium term outlook Ensure visitor comfort Improve and diversify products and experiences Stimulate demand Generate community involvement and support Organise for growth

MARKET POSITIONING A PLACE TO … o Visit o Live o Work o Play o Invest

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