“How to benefit from the traveler’s special interests - Nature and Development of Special Interest tours. Good practices from Bulgaria”
OR Mass tourism Niche tourism
Tourism Activities Mass Tourism Niche Tourism Conventional Tourism involving Special interest culture and/or large number of tourists activity based tourism involving a small number of tourists Micro - niches Cultural Environmental Rural Urban Others Heritage Nature & Wildlife Farm & Agro Business & Photographic Religious Active tours – hiking Wine & Conference Railways Educational Geographical tours Gastronomy Exhibitions Volunteers Archaeological Bird watching Arts & Crafts Festivals & Youth Themed based Camping Garden tours Events, Opera Senior
The question a tourist would ask in the decision-making process are: • General Interest Tourism GIT — where would I like to go? • Mixed Interest Tourism MIT — where do I want to go and what activities can I pursue there? • Special Interest Tourism SIT — what interest/activity do I want to pursue, and where can I do it?
How to benefit from the clients special interests – Tandem Travel’s good practices Why the “specific interest” could be a driving factor to travel? • • How to find out which special interests we can satisfy with the resources of our destination? • How to reach and attract this niche markets of a small number of highly dedicated visitors?
How to benefit from the clients special interests – Tandem Travel’s good practices Development of targeted tourism products – 3 steps: • Find out what kind of specific interests exists – create profiles of niche tourists. • Find out what you can offer them using the resources of your destination • Research the destination competitive advantage and create the product - how niche tourism products can contribute to destination development.
How to benefit from the clients special interests – Tandem Travel’s good practices We focused at following niche markets: • Senior tourism • Steam Railway Tours • Opera and Music Tours • Photographic tourism • Themed Tours
Steam Railway Tours 2 types of tours according to the clients motivations – sub - segements: • Nostalgic Railway Tour of Bulgaria • Steam Railway Tour for photographers
Target groups: • Clients interested in Railway tours around the world – more general motivation • Clubs of steam locomotives and vintage train lovers – main markets are UK and Germany.
Steam Railway Tours Destination’s Destination’s Resources problems Well developed The Historic trains Railway are property of the network State Railway Company – a not Well preserved flexible organization Historic trains structure – “Crown Lack of Express” and collaboration and “The Rhodope coordination Railway” between Institutions An Lack of enthusiastic motivation of team of steam the operation locomotive team drivers
Opera and Music Tours 2 types of tours according to the clients motivations: • Opera Tour – explore the backstage secrets • Opera Tour – Richard Wagner societies
Target groups: • Clients interested in Opera and Music around the world – more general motivation • Richard Wagner societies worldwide – they travelling to see the performances of the tetralogy “The Ring of the Nibelung ”
Opera and Music Tours Destination’s Destination’s Resources problems Beautiful Opera house The National opera has difficulties to plan the program early enough Well known Bulgarian opera singers Lack of collaboration and coordination An enthusiastic between and flexible team Institutions of the Opera
Photographic Tours Our product: Thematic Photo workshops – a tour with a professional photographer HERZ.BLUT - Buch deine Reise - Reise zu deinem Buch Fotografie • Kurzgeschichte • Abenteuer • Reise
Target groups: • There are various types of photographic holidays; for example, the photographic safari and guided photo-shoots of landscapes, flora, attractions • Some tours are unique in that they combine photographic opportunities at selected destinations with technical tuition and photographic workshops covering subjects as diverse as photographic analysis and historical and anthropological issues.
Photographic Tours Destination’s Destination’s Resources problems Beautiful landscapes difficulties in obtaining and attractive national permission for shooting architecture small numbers of technical tuition and participants at any one support of time. This has the effect professional of pushing up the cost photographers
Thank you for your attention! Dr. Daniela Stoeva
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