Cheryl Morales Marketing Manager Newport News Tourism Development - PowerPoint PPT Presentation

Cheryl Morales Marketing Manager

Newport News Tourism Development Office Mission Statement  NNTDO’s mission is to enthusiastically promote the City of Newport News and its hospitality industry through creative marketing initiatives and cooperative programs that will increase awareness, visitation and tax revenue.

Facts Figures Fun

10% 12% 14% 16% 0% 2% 4% 6% 8% Newport 14% News $1.00 per room per night / To General Fund Hampton 14% $1.00 per room per night / To Hospitality Grant Program Williamsburg 11% $2.00 per room per night / To Tourism Marketing 14% Norfolk Coastal Virginia Lodging Tax Comparison $2.00 per room per night / Receive $1 and 20% of second for Marketing Virginia 14% Beach $1.00 per room per night / To ? Portsmouth 14% No additional fees Chesapeake 14% $1.00 per room per night / To Marketing & Promotions 14% Suffolk No additional fees Isle of Wight 11% No additional fees Richmond 13.3% No additional fees

Newport News Lodging Tax Revenue $4,000,000 $3,535,490 $3,286,134 $3,500,000 $3,119,861 $3,080,650 $3,046,380 $3,096,720 $3,098,798 $2,965,340 $3,000,000 $2,728,305 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 2005 2006 2007 2008 2009 2010 2011 2012 2013

Where Does the Money Come From? Tourism Budget Transient Room Tax = 100% Currently the City of Newport News’ transient room tax is 8% plus $1.00 lodging tax fee per hotel/motel room, per night. State transient room tax is 6% for a total of 14% tax. Tourism receives 43.75% of the Newport News transient room tax

Tourism Budget Over the Years

Coastal Virginia Meal Tax Comparison 16.0% 13.5% 13.5% 14.0% 12.5% 12.5% 12.5% 12.0% 11.5% 11.5% 12.0% 11.3% 11.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Newport Hampton Williamsburg Norfolk Virginia Portsmouth Chesapeake Suffolk Isle of Wight Richmond News Beach

Newport News Meal Tax Revenue $25,000,000 $23,109,697 $19,621,045 $18,586,002 $20,000,000 $18,083,910 $17,811,748 $17,124,825 $17,390,952 $15,333,665 $15,000,000 $10,794,625 $10,000,000 $5,000,000 $0 2005 2006 2007 2008 2009 2010 2011 2012 2013

Newport News Admissions Tax Revenue $700,000 $572,138 $600,000 $561,908 $559,751 $557,778 $554,223 $531,685 $465,855 $500,000 $458,304 $400,000 $300,000 $251,438 $200,000 $100,000 $0 2005 2006 2007 2008 2009 2010 2011 2012 2013

The following charts are the results of 67 surveys taken at the NN/Williamsburg Airport throughout heavy travel dates in 2014 2013 Deplanements 272,674 (Arriving in Newport News) Enplanements 271,357 (Departing Newport News) Total Passengers 544,031

Airlines Used US Airways 40 Delta 18 American 3 Why Airline Southwest 2 Selected Price 21 Flight Availability 8 Military/Work 6 Expedia 0 Rewards Program 4 Airport Location 3

Would Use NN/Wmbs First Time Flying into NN Airport Again Yes 56% No 100% 44% Yes Yes No No Visited NN Before Yes 63% No 37% Yes No

Reason for Visiting Newport News Sports Event Reunion Business Relocation Friends/Family Pleasure 0 10 20 30 40 50 Number of People

Interest When Visiting Newport News Other Wildlife Theme Parks Shopping Ships Outdoor Recreation Nature Home/Garden History Harbor Cruise Golf Family Fun Cultural Civil War Central Location Camping African-Am Heritage 0 5 10 15 20 25 30 Number of People

If offered in Newport News Naval Ship Tour Nature Excursion Guided Tour Marina/Water Sports Historic Guided Tour Harbor Cruise Civil War Re-anactment Canoe/Kayak Guided Tour African-Am Guided Tour 0 5 10 15 20

Number of Children in Number of Adults in Party Party 96% 88% 0 1 1 2 1% 3 2 11% 3% 1% Gender of Traveler 75% Male 25% Female

Accommodations Used Hotel/ Motel 33% Friends Hotel/Motel & Family City Staying Friends & Family 67% Newport Hampton News 8% 75% Other 8% Williamsbur Newport News Virginia g Beach 7% Williamsburg 2% Virginia Beach Other Hampton

The following charts are the result of participants surveyed in 2014. Surveys were completed by inquires requesting information from the Newport News Tourism website, phone calls and Newport News Visitor Center walk-ins.

Reason for Visiting Newport News Sports Event Reunion Business Relocation Friends/Family Pleasure 0 200 400 600 800 1000 1200 1400 Number of People 1,627 participants answered this survey question and selected what best describes the reason for visiting Newport News

Interest When Visiting Newport News Other Wildlife Theme Parks Shopping Ships Outdoor Recreation Nature Home/Garden History Harbor Cruise Golf Family Fun Cultural Civil War Central Location Camping African-Am Heritage 0 200 400 600 800 1000 1200 Number of People 1,687 participants answered this survey question and selected all that applied

Adults in Party 68% 1 2 Number of Children 10% 9% 4% 9% 3 68% 4 >5 1% 0 1 10% 4% 15% 2% 2 3 4 >5 Sampling number for both adults and children in travel party is 1,598

Survey Participants' Age 39% Sampling number for participants age is 805 18-28 16% 29-39 5% 40-55 40% >55 Average Household Income 30% 27% Sampling number for participants income is 679 <$25,000 11% $26,000-55,999 $56,000-85,999 32% >$86,000

Have you ever visited Newport News? 1,555 participants answered No this survey question 81% Yes Ye 19% s Month Visiting Jan Undecided Mar Feb Apr 1% 10% Dec 1% 3% 6% Nov May 2% 3% 9% Oct 6% 1,633 participants answered this survey question Sep 9% Jun Aug 22% 9% Jul 19% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Undecided

Accommodations Used Hotel/Motel 60% Sampling for accommodations being used is 1,558 Bed & Friends & Breakfast Family 3% 14% Timeshare Hotel/Motel Campgroun 17% Friends & Family d Timeshare 6% City Staying Campground Williamsb Bed & Breakfast Newport urg News 28% 37% Sampling for city staying is 1,561 Undecid Virginia ed Beach Norfolk 4% 12% 4% Other Newport 11% Hampton News 4% Williamsburg Virginia Beach

Final Destination of NN Visitor Center Guest Hampton & Other Poquoson Countries Outer Banks, 1% 1% NC Washington, Other Parts 3% DC Percentages taken of VA 1% 7% from a total of 1,419 Norfolk & Va entries in the 2014 Beach 9% guest registry at the NN Visitor Center. Other States 9% Newport News Historic 51% Triangle 18% Newport News Historic Triangle Other States Norfolk & Va Beach Other Parts of VA Outer Banks, NC Hampton & Poquoson Other Countries Washington, DC

Top 10 States Stopping at the NN Visitor Center VA CA FL DC 41% 4% 4% NJ 5% 5% NC 6% MD 7% OH NY 8% 9% PA 11% VA PA NY OH MD NC NJ DC CA FL Results from the 1,419 entries in the guest registry at the NN Visitor Center during 2014

We offer all of our Familiarization attendees an opportunity to put their knowledge to the test and become a Certified Newport News Hospitality Ambassador ! Each Ambassador is honored during National Travel & Tourism Week each year.

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