DIP N’ GO by Vina Morales In Partnership with Resurgent Corporation
EXECUTIVE SUMMARY Sharon Garcia Magdayao, known by her stage name Vina Morales, is a Filipina singer, actress and model partnering with Resurgent Corporation to give Dip N’ Go Dip N’ Go is perfect for the occupied people under the bustling cities in the metro. Assorted snacks equipped with your choice of dips that completely elevates the flavors.
VALUE PROPOSITION • SPECIALIZES IN DIPPING FOODS • PERFECT FOR BUSTLING CONSUMERS • FRANCHISE CAN BE LOCATED VIRTUALLY ANYWHERE • POPULAR PRODUCT FOR ALL MARKET SEGMENTS • AFFORDABLE BUSINESS OWNERSHIP • STRONG BUSINESS, PR & MARKETING SUPPORT
DESIGN INSPIRATION
CART DESIGN (1200mm x 600 mm) DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
LOGO
LICENSE PACKAGE •Brand Value •Marketing and PR •Brand License Kit •Franchise Kit
FRANCHISE PACKAGE ✓ Use of Trade Name and Logo ✓ Initial Equipment ✓ Cart (1200mm x 600mm) ₱ 49,999 ✓ Initial Inventory ✓ Celebrity Factor ✓ PR & Marketing Kit ✓ Business & Training Kit ✓ Notarized Franchise Agreement ✓ After Sales Support
MARKETING PLAN Dip and Go by Vina Morales will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Dip and Go by Vina Morales will send out informational newsletters to the target market and interested parties.
PUBLIC RELATIONS PLAN To gain better reach and engagement, Dip and Go by Vina Morales will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
PRODUCTS Chicken Pops Blue Cheese, Sour Cream, Soy Sauce, Honey Mustard, Tomato Ketchup, and Spicy Pesto Onion Rings
FRIED PLATTER AND DIPS Mozzarella Sticks Shanghai Rolls Mozzarella Balls French Fries
CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
LICENSING REQUIREMENTS LETTER OF INTENT RESERVATION OF LICENSEE FINANCIAL AGREEMENT INFORMATION SHEET STATEMENTS
LICENSING PROCESS FLOW 1 2 3 INFORMAL INTERVIEW WITH SUBMISSION OF SETTLEMENT OF REVOLUTION REQUIREMENTS LICENSING MANAGEMENT AND EVALUATION OF PACKAGE REQUIREMENTS 4 5 SALES AND OPERATION DRAFTING AND ORIENTATION AND SIGNING OF LICENSING AFTER-SALES SUPPORT AGREEMENT* *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com
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