Marketing: Who, What, Where, When & Why Marketing: Who, What, - PowerPoint PPT Presentation

Jun 21, 2023 •16 likes •186 views

Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why? Marketing: Who, What, Where, When & Why? Who? STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they

Marketing: Who, What, Where, When & Why
Marketing: Who, What, Where, When & Why?
Marketing: Who, What, Where, When & Why? Who? STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they want? We need a plan!
Marketing: Who, What, Where, When & Why? What? BRAND/CREATIVE What is your brand? What is your brand message? What does your brand look like?
Marketing: Who, What, Where, When & Why? Where? VEHICLES Where do we get this message out? What vehicles do we use? How do we get from here to there?
Marketing: Who, What, Where, When & Why? When & Why? RESULTS When are the best times to post to get the best results? Track all the results
Marketing: Who, What, Where, When & Why?
Marketing: Who, What, Where, When & Why? Website Your searchable content People will look you up Landing pages
Marketing: Who, What, Where, When & Why? Video! THE best ways to get engagement.
Marketing: Who, What, Where, When & Why? Blog! Blog! Blog! Yes people still read stuff. Mention other people in your blog, sharing is caring. Organic SEO
Marketing: Who, What, Where, When & Why? Email Marketing Is it still a thing? Yep! It’s still a thing :) Creating a list is key. Buy vs. earned? Offer something for free to build this list. Then make sure every email has some sort of trackable offer. Create an email sales funnel… use MailChimp :)
Marketing: Who, What, Where, When & Why? SEO (See Edward Out :) What exactly is SEO? It's like a party :) Influencers, blogs, highly rated pages talking smack :) What is organic vs. paid? Which is more important… better yet which one get you more bank!!!
Marketing: Who, What, Where, When & Why? Content Marketing What is Content Marketing? Don’t promote… Stimulate! Add value 10-4-1 Make it visual!
Marketing: Who, What, Where, When & Why? Mobile is King! It’s not just about finding a local restaurant anymore. Geo Targeting/Fencing
Marketing: Who, What, Where, When & Why? Traditional Print ads Direct mail TV Radio Packaging Events
Marketing: Who, What, Where, When & Why? Trade Shows Booth display How are you getting people there? How are you engaging them? Follow up?
Marketing: Who, What, Where, When & Why?

Recommend

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing Marketing in the Digital Age 1. Balanced Marketing 8. Partnership Marketing 9. Everyones in sales 2. Marketing Planning 10. Champion the location 3.

886 views • 64 slides

Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing

TITLE Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing doesnt always need to cost. Marketing simply is communicating your message Take an organic and authentic approach Marketing is also

385 views • 14 slides

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with

463 views • 35 slides

Marketing Management Marketing Management create exchan es that satisfy individual create

5/3/2010 The nature of marketing Marketing is the process of planning and executing the conception , pricing , marketing communication and distribution of ideas, products, and services to Marketing Management Marketing Management create exchan es

464 views • 9 slides

Chapter 1 Overview of marketing Core aspects of Marketing Marketing is about creating value for

Chapter 1 Overview of marketing Core aspects of Marketing Marketing is about creating value for consumers Is about Affects satisfying many consumer needs entities Marketing Performed both by Entails an individuals and exchange

456 views • 23 slides

FOCUS ON SATISFYING CUSTOMER NEEDS PROFITABLY MARKETING MIX Marketing Mix is the set of

FOCUS ON SATISFYING CUSTOMER NEEDS PROFITABLY MARKETING MIX Marketing Mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of

706 views • 55 slides

CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019

INDIANA DEPARTMENT OF EDUCATION CHARTER SCHOOL MARKETING Inbound Marketing and building a culture of marketing January 8 th , 2019 1 ABOUT BRIGHT MINDS MARKETING AND NICK LEROY Bright Minds Marketing o Boutique marketing firm specializing in

890 views • 53 slides

Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it

Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it is the right data? Duplicate addresses in your system! Is it updated? Have you looked it over in a map? Types of Marketing Data

733 views • 32 slides

MAR KET ING Exceptional Marketing Branding Digital & Content Marketing SEO KEY Website

MAR KET ING Exceptional Marketing Branding Digital & Content Marketing SEO KEY Website Design & Development FACTS Presentations & Pitches Destination & Lifestyle Marketing Innovative Marketing Collateral Creative

240 views • 20 slides

What we will cover: Traditional Marketing vs Visionary Marketing The why behind the

What we will cover: Traditional Marketing vs Visionary Marketing The why behind the what Visionary Marketing: Storytelling and Vision Building Visionary Marketing: Non-Digital (The People Factor) Visionary Marketing:

546 views • 15 slides

HOW TO CREATE A MARKETING STRATEGY BASED ON VALUE SO, WHAT DOES VALUE MEAN IN MARKETING

HOW TO CREATE A MARKETING STRATEGY BASED ON VALUE SO, WHAT DOES VALUE MEAN IN MARKETING TERMS? What is Marketing Value? FU FUNC NCTIONAL MON MONETA TARY VALUE SO SOCIAL PSYCH CHOLOGICA CAL HOW TO CREATE A MARKETING STRATEGY

263 views • 14 slides

Marketing Time or rather Online Marketing Time or even better Digital Marketing Time ,-) Miroslav

Marketing Time or rather Online Marketing Time or even better Digital Marketing Time ,-) Miroslav J irk Kentico Software Marketing Team Leader & WebPro Team Product Owner mirek.jirku@gmail.com linkedin.com/in/miroslavjirku Miroslav J

927 views • 63 slides

VP, Marketing Analytics, IBM VP of Marketing Analytics, IBM Has worked at IBM for 17 years

VP, Marketing Analytics, IBM VP of Marketing Analytics, IBM Has worked at IBM for 17 years Oversees 250 marketing analysts supporting 6,000 marketing professionals Spread over 120 countries Consumers are 75% of the way

578 views • 28 slides

Chapter 4 Marketing ethics Today Conscious marketing Ethical marketing decision 2

Chapter 4 Marketing ethics Today Conscious marketing Ethical marketing decision 2 Definition of conscious marketing Conscious marketing The purpose of a firm goes beyond making a profit Firms decisions should be ethical

152 views • 13 slides

A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management,

Vol. 1, No. 1 International Journal of Marketing Studies A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management, School of Business, Curtin University of Technology CDT 250, 98009 Miri, Sarawak, Malaysia

618 views • 14 slides

AN OVERVIEW Marketing Role of Engineering in Marketing Startup Role of Marketing in Startup

STARTUP MARKETING AN OVERVIEW Marketing Role of Engineering in Marketing Startup Role of Marketing in Startup Customer Discovery Needs & Wants Segmentation. Adoption Value Proposition Go to Market Positioning & Branding

937 views • 61 slides

CONSUMER BUYER BEHAVIOUR WHAT IS MARKETING RESEARCH? Marketing Research is The systematic

MARKETING RESRACH AND CONSUMER BUYER BEHAVIOUR WHAT IS MARKETING RESEARCH? Marketing Research is The systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and services (The American

609 views • 28 slides

Marketing Service Description Marketing and Development Inc BAYDRACH MARKETING & DEVELOPMENT

Marketing Service Description Marketing and Development Inc BAYDRACH MARKETING & DEVELOPMENT Inc. Marketing Services Our services: Market Study Investigating a new market takes time and significantly more effort when in a new territory.

194 views • 4 slides

Fundraising with Digital Marketing Nick Day Digital & Direct Marketing Practitioner |

Fundraising with Digital Marketing Nick Day Digital & Direct Marketing Practitioner | Consultant | Trainer Well cover 1. Digital Marketing Planning Considerations 2. Using the Digital Marketing Toolkit: Search Marketing

1.38k views • 123 slides

Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing

Using Social Media Campaigns for Cause Marketing Presenters: Angela Connelly, Chief Marketing Officer Mark Solis, Online Marketing Manager Sara Kiszka, Marketing Coordinator PKD 101 PKD is one of the most common life- threatening genetic

347 views • 24 slides

Analyzing Marketing Data with an R- marketing actions, c.f. based Bayesian Approach set prices

Marketing Problems Marketing is an applied field that seeks to optimize firm behavior with respect to a set of Analyzing Marketing Data with an R- marketing actions, c.f. based Bayesian Approach set prices optimally for a large number of

260 views • 13 slides

Marketing Fundamentals Why marketing doesnt have to be scary Delivered on behalf of:

BUSINESS FUTURE PROOF SERIES Marketing Fundamentals Why marketing doesnt have to be scary Delivered on behalf of: Presented by GIOVANNA LEVER LETS BREAK IT DOWN Today we will discuss: 1. Why marketing matters 2. Getting clear on

423 views • 20 slides

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

535 views • 18 slides

Email Marketing Foundations for Success By Nicole Delma Email Marketing - Intro Email Marketing

Email Marketing Foundations for Success By Nicole Delma Email Marketing - Intro Email Marketing has been a remarkably powerful lever for marketers since the early days of batch and blast sends. Aware of its power to drive revenue and response,

248 views • 20 slides