MARKETING OBJECTIVES Promote DuPage County as a premier global - PowerPoint PPT Presentation

Sep 04, 2022 •264 likes •820 views

MARKETING OBJECTIVES Promote DuPage County as a premier global business location. Raise awareness of the talented and educated workforce and employment opportunities available in DuPage County. Raise the profile of DuPage County and

MARKETING OBJECTIVES • Promote DuPage County as a premier global business location. • Raise awareness of the talented and educated workforce and employment opportunities available in DuPage County. • Raise the profile of DuPage County and Choose DuPage.
TARGET MARKETS • Site Selectors • Real Estate Professionals • Business Executives & Decision-Makers
TARGET MARKETS • Chicago region • Midwest • Targeted metro areas based on specific criteria: � Higher or similar cost of doing business � Major industries include manufacturing, transportation and logistics
TARGET MARKETS • Chicago region • Midwest • Targeted metro areas based on specific criteria: � Wichita, Kansas � Columbus, Ohio � Detroit, Michigan � New York, New York � Hartford, Connecticut � Minneapolis, Minnesota � Indianapolis, Indiana � St. Louis, Missouri
YTD MARKETING REVIEW
DIGITAL MEDIA
Search & Remarketing Ads Chicago Region
Search & Remarketing Ads Targeted Metros
LoopNet
Geo-Fencing Ads
Crain’s Chicago Business SCREENSHOT CRAIN’S AD
DIGITAL MEDIA • Impressions: 4,084,431 • Clicks to Website: 7,982 • Click-Thru Rate: 0.20% INDUSTRY BENCHMARK: 0.24% CTR
SOCIAL MEDIA
SOCIAL MEDIA • Impressions: 243,013 • Clicks: 1,829 • Engagements: 3,750 • Engagement Rate: 1.54% • Value of Impressions: $14,581 • Followers: 6,717 +5% ENGAGEMENT RATE BENCHMARK: 0.16%
EMAILS
EMAIL CAMPAIGNS 27 TOTAL • (4) General Campaigns • (4) Communities Campaigns • (11) Board Campaigns • (8) RBO Campaigns
SCREENSHOT OF EMAIL
EMAIL CAMPAIGNS • Open Rate: 34.28% • Click-Thru Rate: 4.67% • Subscribers: 3,742 +5% INDUSTRY AVERAGES: 20.60% Open Rate, 2.4% CTR LIST AVERAGES: 23.10% Open Rate, 2.5% CTR
WEBSITE
WEBSITE OVERVIEW • Sessions: 14,016 +5% • Users: 11,498 • Pages/Session: 1.62 • Blog Posts Published: 12
TOP LOCATIONS OF VISITORS • Chicago, IL • Detroit, MI • New York, NY • Indianapolis, IN • Cincinnati, OH • Columbus, OH • Lansing, MI • Washington, D.C. • Springfield, IL
VISITS BY SOURCE Email Referral 4% 5% Social Media 5% Digital Ads 43% Organic Search 19% Direct 24%
TOP PAGES VISITED • Home Page • Property Index • Western Access O’Hare • Major Employers • About Choose DuPage • Upcoming Events • Business Climate • Blog
VISITS BY COMPANY • Cyrus One Data Center • Great Lakes Dredge & Dodge • Grub Hub • Hub Group • Kraft Foods Group • Raja Foods • Sentinel Technologies • Tyson Foods • And more… see handout
ADDITIONAL PROJECTS
DUPAGE COUNTY MAP
CURRENT & UPCOMING PROJECTS
CURRENT & UPCOMING PROJECTS • Annual Report • Videos • “Project Folder” • Economic Indicator Reports
COMPETITIVE REVIEW
WISCONSIN
IOWA
INDIANA
ILLINOIS
MARKETING DISCUSSION
CHOOSE DUPAGE BOARD DEVELOPMENT

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