Marketing Concepts Presentation Presented by: Ahmad Payab Matt - PowerPoint PPT Presentation

Feb 13, 2023 •301 likes •413 views

Marketing Concepts Presentation Presented by: Ahmad Payab Matt Walter About Green Power Result of RIT senior design project Founded by engineers working on sustainable power generation Green Power aims to provide cost effective power

Marketing Concepts Presentation Presented by: Ahmad Payab Matt Walter
About Green Power • Result of RIT senior design project • Founded by engineers working on sustainable power generation • Green Power aims to provide cost effective power to underdeveloped nations. underdeveloped nations. • Environmental friendly approach • No such companies currently in Haiti • Emphasis on working with non-profits
About Haiti • Poorest country in Western Hemisphere • People make about $2/day • Also most densely populated country • 9 million in area size of Maryland • 9 million in area size of Maryland • 4 to 8 people typically live in a house • Only 25% of country is electrified (urban) • Weak centralized government
Lighting Situation • Currently use kerosene, candles or wood • Kerosene costs: • $3 /lamp • $1 to replace glass • $0.30 night for fuel • Disadvantages: • Toxic fumes • Low light output • High on-going cost • Fire hazard
Value Proposition 450 • LED is much brighter than kerosene 400 • Eliminates health hazards 350 300 • Durable / long lifetime • Durable / long lifetime 250 250 Lux Kerosene 200 • Cost continues to go down Candle 150 1 Watt LED 100 50 0 0 1/2 1 1 1/2 2 Distance from Source (m)
“To provide clean and affordable power to citizens of under-developed nations” Target Market: Haiti to begin with, eventually moving to Africa and Asia 6,000,000 target market in Haiti 6,000,000 target market in Haiti Positioning: Use pre-existing kerosene distribution channels to penetrate market Strategic partnerships with non-profits to further promote products
Products Green Bike: Bike power generation station • 1 hour charging time • Charge 4 lamps simultaneously Green Light: LED lamp powered by Green Bike • Light output: 95 lumens • Battery life: 4 hours on high 10 hours on low • ROHS compliant
SWOT Analysis Opportunities: Strengths: Partnerships with non-profits Superior product Local manufacturing Engineering knowledge Lots of different power needed First mover advantage Threats: Weaknesses: Similar companies in Asia and Africa Limited business skills Customers with very little income No product awareness Electrification would eliminate need for products
Marketing Goals/Objectives Objective Year 1 Year 2 Year 3 20 100 500 Number of vendors using Green Bike Number of households with Green Light 200 1250 7,000 Number of churches/community 10 50 100 centers with Green Bike

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