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NATIONAL ECOLABELLING PROGRAMME GREEN CHOICE PHILIPPINES A Sustainable Consumption and Production Initiative By Mr. JUNE M. ALVAREZ Executive Director Philippine Center for Environmental Protection and Sustainable Development, Inc. Common


  1. NATIONAL ECOLABELLING PROGRAMME GREEN CHOICE PHILIPPINES A Sustainable Consumption and Production Initiative By Mr. JUNE M. ALVAREZ Executive Director Philippine Center for Environmental Protection and Sustainable Development, Inc. Common Meeting for Manufacturing Companies & Sales Companies 2 nd Floor, Vivera Suites Hotel

  2. Consum Consuming ing the E the Envir vironment onment “The major cause of the continued deterioration of the global environment is the unsustainable pattern of production and consumption……….” – United Nations Agenda 21 Report

  3. ENVIRONMENTAL CONSERVATION APPROACHES • Regulatory approach • Social Approach • Economic Approach • Market – based approach

  4. GRE GREEN EN BUS USINESS INESS EV EVOL OLUT UTION ION (From a Movement to a Market)

  5. MARK MARKET ET ENVIR ENVIRONME ONMENT NTAL AL TREND TRENDS • Green purchasing • Environmental marketing • Ecolabels

  6. MARKET TRENDS What is Green Purchasing? Quality Cost Delivery Balancing Environment QCD and E Green Purchasing Set within the context of achieving value for money where it requires the integration of environmental performance considerations into the procurement process including planning, acquisition, use and disposal.

  7. MARKET TRENDS Products and services increasingly marketed on environmental basis

  8. ECOLABELLING ECOLA BELLING • Involves the practice of labeling products and services based on a wide range of environmental considerations (e.g. hazard warnings, certified marketing claims, and information disclosure labels) • Conveys information on environmental aspects of a product/service to the market (ISO 14020, 1998)

  9. MARKET TRENDS Eco colabels labels • market- based tool to provide information • Tool for green purchasing • Leverages spending power for environmental benefit • Rewards environmental investment • IS O recognized the importance of environmental labels IS O 14020 series • More than 40 programs around the world

  10. ISO 1400 ISO 14000 SERIES 0 SERIES

  11. ISO 14 ISO 14000 SERIES 000 SERIES ST STAND ANDAR ARDS DS Communicating tool Source: 2003 Best Practices of ISO 14021

  12. OVERALL GOAL OF ECOLABELLING “ To encourage the demand for and supply of those products and services, through communication of verifiable and accurate information that is not misleading on environmental aspect of the products and services, that cause less stress on the environment, thereby stimulating the potential for market driven continuous environmental improvement”. (ISO 14020 Guidelines)

  13. MISLEADING ENVIRONMENTAL CLAIMS • UNEP survey found at least 700 labels and 2000 green claims at global level • Sin of the Hidden Trade-off - non-important attribute(s) • Sin of No Proof – recycle content • Sin of Vagueness- -All Natural • Sin of Irrelevance- --CFC free • Sin of Lesser of Two Evils- -- organic cigarettes • Sin of Fibbing- -- false claim • Sin of Worshiping False Labels

  14. VAGUE GUE CLAIMS CLAIMS Environmental claims such as “eco - friendly”, “environment friendly”, “earth friendly”, “…free”, “earth saver”, “earth smart”, “environmentally preferable”, “energy saver”, “made with non toxic materials”, compostable”, “recyclable” , “CFC Free” “non - polluting”, “zero waste”, “essentially non - toxic” “clean…”, “human friendly” , “biodegradable”

  15. WARNING: Learn to ask critical questions or you might be buying products with creative marketing rather than products with legitimate environmental benefits. Questions to Ask • What makes your products “greener” than your competitors? • What proof of those claims can you provide? • Is your product certified by an independent third-party?

  16. ISO 14020 ISO 1402 0 SE SERI RIES ES ST STAN ANDAR ARDS DS ON ON ENVIR ENVIRONMENT ONMENTAL L AL LAB ABEL ELLING LING STANDARD DESCRIPTION APPLICATION ISO 14021 Environmental Labels and Sets out requirements for Declarations: Self- Type II labels, ( i.e. Declaration Environmental environmental claims made Claims for goods and services by the producer) ISO 14024 Environmental Labels and Provides guidance on Declarations: Environmental developing programmes that Labeling for Type I : verify the environmental Principles and Procedures attributes of a product via a seal of approval ISO 14025 Environmental labels and Offers guidance on technical, Declarations; Environmental formatting and administrative Labeling for Type III issues schemes

  17. LIFE CYCLE PERSPECTIVE Ecolabelling is the practice of putting a label to a product or service which identifies the overall environmental preference within the specific product/service category, based on a life cycle considerations.

  18. LIFE LIF E CY CYCLE CLE CONSIDERA CONSIDERATION TION MA MATRIX TRIX Environmental input/output indicator Energy Resources Emission to Stage of the Life Cycle Renewable/ Renewable/ Others Water Air Soil Non Nonrenewabl renewable e Resource Extraction Production Use Disposal

  19. ISO 14024 TYPE I ENVIRONMENTAL LABELS

  20. GEN, founded in 1994, is a non- profit association of ecolabelling organizations from around the world to improve, promote and develop the ecolabelling of products and services.

  21. T HE N ATIONAL E COLABELLING P ROGRAMME G REEN C HOICE P HILIPPINES A N ISO 14024 A PPLICATION

  22. NATIONAL ECOLABELLING PROGRAMME- GREEN CHOICE PHILIPPINES Relationship Voluntary Relationship w/ ISO 14020 nature w/ legislation Mutual Life cycle Recognition considerations Selectivity Confidentiality Product Cost and Environmental fees Criteria Product Avoidance function of conflict Characteristics of interest Scientific Validity basis Consultation Accessibility Compliance International & Verification Transparency trade aspects

  23. NA NATI TIONA NAL ECOLAB ABELLIN ING G PROGR GRAM AMME GR GREEN N CHO HOIC ICE PHI HILIP IPPIN INES • Voluntary • Third Party Declaration • Based on ISO 14024 Type I Environmental Labeling • Awards a Positive Seal of Approval • Based on multiple criteria through life cycle considerations

  24. LEGAL BASIS LEGAL B ASIS Article 4, Section 27 “ Requirement on Ecolabelling" states that "Department of Trade and Industry shall formulate and implement a coding system for packaging materials and products to facilitate waste recycling and reuse."

  25. NA NATI TIONA NAL ECOLAB ABELLIN ING G PROGR GRAM AMME GR GREEN N CHO HOIC ICE PHI HILIP IPPIN INES

  26. NELP-GCP STRUCTURAL FRAMEWORK NELP-GCP Board NELP-GCP Administrator (PCEPSDI) Technical Promotion and Committee Advocacy Committee Technical Working Groups

  27. NATIONAL ECOLABELLING PROGRAMME GREEN CHOICE PHILIPPINES BODY

  28. NELP NELP-GCP B GCP BOARD ARD Chair: Department of Trade and Industry Co-Chair: Department of Environment and Natural Resources Members: 1. Department of Science and Technology (DOST) 2. Department of Energy (DOE) 3. National Solid Waste Management Commission (NSWMC) 4. Department of Budget and Management Procurement Service (DBM) 5. Office of the President Republic of the Philippines (OES) 6. National Consumer Affair’s Council (NCAC) 7. Development Academy of the Philippines (DAP) 8. Citizen’s Alliance for Consumer Protection (CACP) 9. Philippine Business for Environment (PBE) 10. Concerned Citizens Against Pollution (COCAP) 11. Philippine Center for Environmental Protection and Sustainable Development, Inc. (PCEPSDI))

  29. NELP NELP-GCP TECHNICAL C GCP TECHNICAL COMMITTE OMMITTEE 1. Center for Engineering and Sustainable 8. Chemistry Department – De La Development Research- De La Salle Salle University University 9. Mapua Institute of Technology 2. Environment Division – Industrial Technology and Development Institute, 10. Environmental Science Department of Science and Technology Program – Ateneo De 3. Bureau of Product Standards – Manila University Department of Trade and Industry 11. St. Luke’s Medical Center 4. Bureau of Product Standards Testing Center – Department of Trade and 12. Philippine Institute of Pure Industry and Applied Chemistry 5. Environmental Management Bureau – Department of Environment and Natural Resources 6. National Science and Research Institute – University of the Philippines Diliman 7. Department of Health

  30. NELP NELP-GCP GCP PR PROMO OMOTI TION ON & & AD ADVOCA OCACY CY COM COMMITT MITTEE EE 1. Development Academy of the Philippines 2. Citizen’s Alliance for Consumers Protection 3. National Consumer’s Affair Council – Department of Trade and Industry 4.Board of Investments – Department of Trade and Industry 5. Department of Budget and Management – Procurement Service 6.Philippine Exporters Confederation, Inc. 7. Management Association of the Philippines - Environment Committee 8. Concerned Citizens’ Against Pollution

  31. NELP NELP-GCP GCP Administr Administrator tor PHILIPPINE CENTER FOR ENVIRONMENTAL PROTECTION AND SUSTAINABLE DEVELOPMENT, INC.

  32. NELP NELP-GCP GCP ACTIV CTIVITIES ITIES  Product Criteria Development  Processing of Application and Awarding the Seal of Approval  Promotion and Advocacy

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