Market Development Initiative: Database, Metrics & Tracking - PowerPoint PPT Presentation

Market Development Initiative: Database, Metrics & Tracking Kristol Simms, Ameren Illinois Angie Ostaszewski, Ameren Illinois Matt Yoder, Champaign County Regional Planning Commission 1

Partnership Ameren Illinois & Champaign County Regional Planning Commission (CCRPC) • Market Development Initiative (MDI) 1. Engage customers who have not previously benefitted from energy efficiency 2. Increase number of energy efficiency jobs available to local and diverse candidates 3. Support new or growing energy efficiency businesses • Partnership with CCRPC – Garden Hills Residential Outreach Project – MDI Database Project 2

Partnership Ameren Illinois & Champaign County Regional Planning Commission • Benefits of Database: 1. User experience for community partner 2. Ensure Ameren Illinois tracks progress and project delivery 3. Help partners demonstrate their impact 4. Real-time tracking of metrics and progress 3

Performance Measurement Long Range Transportation Plan Report Card 4

Performance Measurement Market Development Initiative People and businesses Energy efficiency projects 5

MDI Database Overview Project Metrics Possible Metrics • Certifications Received • Customers Engaged • Customers Receiving DI Measures • Events Held • Kits Distributed • Leads Converted to AIC EE Projects • New Jobs Created • One-on-one Meetings Held • Referrals to Additional EE CBO Services • Residential Leads Generated to AIC EE Programs • SBDI Leads Generated to AIC EE Programs • Trainings Completed • Vendors Identified 6

MDI Database Overview Outcomes Dashboard – Customers Engaged 7

MDI Database Overview Outcomes Dashboard – Events & Outreach 8

MDI Database Overview Outcomes Dashboard – Measures Distributed 9

MDI Database Update Partner Dashboard Example – Senior Services Plus 10

MDI Database Update Partner Dashboard Example – Senior Services Plus 11

MDI Database Update Partner Dashboard Example – Senior Services Plus 12

MDI Database Update Partner Dashboard Example – Senior Services Plus 13

Questions? 14

Discussion Question • What metrics do you use to track customer engagement in your organizations? How do you ensure those goals are SMART goals? 15

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