Local Procurement: Metrics are Pivotal A NATIONAL FARM TO INSTITUTION METRICS COLLABORATIVE WEBINAR
Local Procurement: Metrics are Pivotal NFtI Metrics Collaborative Webinar Dr. Lilian Brislen University of Kentucky
The goals of this webinar: • Share the University of Kentucky’s story, and the evolution of our ‘local’ food efforts • Demonstrate that clear metrics, regular reporting, and transparent processes are the key to success
Evolution of UK Dining ‘Local’ Metrics KY Proud “Local” (Fayette & surrounding co.) Then: Item level classification – not vendor Explicit metrics for FARM IMPACT products Now: Robust dialogue between The Spirit & The Letter
Tracking, Reporting, and Learning
Two part ITEM level classification Kentucky Farm Impact Majority Farm Impact Greater than 50% of the ingredients are sourced from Ky farms. Some Farm Impact Minimum of 10% of the ingredients are sourced from Kentucky farms. No Farm Impact Ingredients are not sourced from a KY farm Kentucky Business Impact Kentucky-owned Business Majority of business is owned by Kentucky citizens, and is operating primarily in Kentucky. Kentucky-located Processor A non-Kentucky owned business engaged in significant value adding at a Kentucky-based operation. No Business Impact Products that a do not undergo significant value-adding and/or are only aggregated, re-packaged, or redistributed.
FY 15 ‘LOCAL’ Purchases Farm How’d that Redistribut Impact ed or no 26% work out for significant Whoopsie Daisy! value you? adding Business 48% Only Impact 26% $2.36 million of $10.6 million total food buy
Revised KPIs (Kentucky Farm and Food Business Impact) FY19 $ 1,730,602.65 Total Kentucky Impact Purchasing (min) Portion that must have some farm impact $ 672,566.31 (min)
Kentucky Farm and Kentucky Food Business Impact (KYFFBI) Definitions Kentucky Farm Impact Majority Farm Impact Greater than 50% of the ingredients are sourced from Ky farms. Some Farm Impact Minimum of 10% of the ingredients are sourced from Kentucky farms. Kentucky Business Impact Kentucky-owned Majority of business is owned by Kentucky citizens, and is operating Business primarily in Kentucky. Kentucky-located A non-Kentucky owned business engaged in significant value adding Food Processor at a Kentucky-based operation (beyond aggregation, transportation, or distribution).
First full year w/revised KPIs FY15 FY18 Farm Impact Majority F arm $ 140,137 $ 907,890 The proof is Some Farm $ 468,715 $ 137,742 in the corn TOTAL $ 608,852 $ 1,045,632 pudding Business Only Impact KY Owned Business $ 387,489 $ 540,039 KY Loated Processor $ 226,571 $ 167,240 TOTAL $ 614,060 $ 707,279 GRAND TOTAL KY BUY $ 1,222,912 $ 1,752,911
Digging deeper FY18 KY PRODUCT TYPE BY FARM IMPACT Majority Some None Total Baked Goods $ 12,603 $ 0 $ 142,107 $ 154,709 Value Added $ 19,376 $ 96,170 $ 278,684 $ 394,230 Dairy $ 360,889 $ 0 $ 95,837 $ 456,726 Meat $ 498,401 $ 41,572 $ 190,651 $ 730,624 Produce $ 16,622 $ 0 $ 0 $ 16,622
Farm Impact Programs Salad Bar Program • Route food hub through approved distributor • Coordinate production of 10 farmers for 5 items year round • 24,000lbs local produce Whole animal program • KY based pasture-finished meat processor and aggregator • Adapted to dining operations needs • 57,000lbs (3 cows, 5 hogs weekly)
What lessons does Kentucky’s story teach? Love your neighbor, drink bourbon, and root for the Wildcats!
Metrics must mean what they say Food Miles DO NOT reliably measure: • Environmental impact • Economic impact • Freshness or Healthfulness The ONLY thing food miles accurately measure is how far the product traveled from the final vendor/distributor
Keys to Success Clear metrics Strategy, Planning, emphasizing farm Commitment impact Adaptation to Collaboration & Kentucky communication
Thank you! @ukfoodconnect http://foodconnection.ca.uky.edu/
Questions and Answers Dr. Lilian Brislen University of Kentucky lilian.brislen@uky.edu Hannah Leighton Farm to Institution New England hannah@farmtoinstitution.org
http://bit.ly/nftimc - or - http://dashboard.farmtoinstitution.org/national-metrics-collaborative
Next NFTIMC webinar Local Food in Government Statistics Jeffrey O’Hara USDA Agricultural Marketing Service • Registration posted soon: http://ngfn.org/webinars
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