Marin Transit Connect Service Update Marin Transit Board of Directors May 4, 2020 1
Background July 2019 o One-year evaluation report released October 2019 o Board approval to extend current pilot with Via through June 2020 November & December 2019 o Outreach to riders and employers about fare changes and geography expansion, including rider surveys January 2020 o Service hours adjusted to meet new southbound SMART train schedule February 2020 o Service area expanded to downtown San Rafael with changes to fares o Marketing efforts increase 2
Service Area Expansion Proposed Expansion Current Service Area 3
Fare Changes Fare Categories / Previous Cost Current Cost Product $4.00 $4.00 per mile (distance-based) Regular Fare + $4 for second rider, $3 for third rider, $2 for + $1 per additional rider fourth rider, $1 for fifth rider $2.00 $3.00 Marin Access Fare + $2 for second rider, $1.50 for third rider, $1 for + $1 per additional rider fourth rider and $0.50 for fifth rider $2.00 Transit Stop + $2 for second rider, $1.50 for third rider, $1 for No longer available Discount fourth rider and $0.50 for fifth rider $80 per month Monthly Pass $40 per month +$1 per additional rider, per trip Marin Access $40 per month $20 per month Monthly Pass +$1 per additional rider, per trip 4
Daily Ridership Trends 80 67.8 67.7 70 65.6 65.1 61.0 59.4 59.1 60 55.2 52.1 50 40 30 20 Passenger Trips 10 0 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 5
Monthly Ridership 1,600 1,289 1,242 1,367 1,400 1,311 1,306 1,302 1,287 1,269 1,200 1,000 800 Passenger Trips 600 400 200 0 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 6
WAV/ADA Activity 250 100% 214 90% 200 80% 170 165 159 70% 134 128 150 60% 131 123 50% 100 40% 30% 50 20% WAV/ADA Share 17% Trips 10% 12% 10% 10% 13% 9% 10% 13% 0 0% Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Month WAV/ADA Trips WAV/ADA Share 7
Market Changes 2020 Market Change 43% Other General Public 47% Markets 17% WAV/Marin Access Trips 12% 40% Employer Sponsored Trips 41% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Market Share of Trips Feb-20 Jan-20 8
Changes in Trips by Time of Day 2020 Change in Trips by Hour 25% 20% 15% 10% 5% 0% 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 AM AM AM AM AM AM PM PM PM PM PM PM PM January 8% 20% 13% 3% 3% 3% 1% 2% 4% 11% 18% 11% 2% February 9% 19% 11% 5% 4% 4% 2% 3% 4% 11% 15% 12% 2% January February 9
Average Fares $7.00 $6.14 $6.00 $4.92 $5.00 $4.00 $2.98 $2.83 $2.83 $3.00 $2.69 $2.11 $2.11 $2.05 $2.04 $2.00 $1.00 $0.00 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Non-employer Employer 10
Cost Effectiveness Subsidy per Passenger $160.00 $148.38 $136.02 $140.00 $120.00 $100.00 $80.00 $60.00 $47.25 $38.37 $37.30 $32.21 $40.00 $31.42 $29.81 $20.00 $- 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 (est) 11
Observed Impacts Share of WAV/ADA riders slightly increased Employer market remains stable Pricing changes reduced share of general public trips Small uptick in midday trips; AM/PM peak hours continue to represent roughly 80% of all activity Fare revenue is increasing - Connect still underperforms in productivity & cost effectiveness COVID-19 pandemic makes evaluation process difficult beyond first five weeks of program changes 12
Lessons Learned Current service does not meet targets o Increase ridership/utilization of service o Decrease technology costs o Reduce peak hour demands on service Improved service quality attracts a different demographic of rider App-based services offer significant benefits for outreach, surveying, and communications to riders District-sponsored app limits the program’s exposure Ridership increases are depended on the significant expansion of service area 13
Thank You Robert Betts Director of Planning and Operations, Marin Transit rbetts@marintransit.org 14 14
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