LIVING WITH THE Zs COMMUNICATIONS AND ENGAGEMENT DURING THE HIGHER - PowerPoint PPT Presentation

LIVING WITH THE Zs COMMUNICATIONS AND ENGAGEMENT DURING THE HIGHER EDUCATION EXPERIENCE Speaker: Michael Lavery, CEO Brand & Reputation @lavery_m ANNUAL CONFERENCE 26 November 2019

Re-cycle • Re-thinking the HE outreach and recruitment cycle

Re-cycle

Keeping it real… • Authentic content • Student voice • Independent discovery • Organic brand

Picture this… • Different channels to reach different audiences • Adapting content approach to ensure engagement

Making minds up…

Reaching the influencers

Flexible, creative, real…

LIVING WITH THE Zs …..COMMUNICATIONS AND ENGAGEMENT DURING THE HIGHER EDUCATION EXPERIENCE Speaker: Justin Shaw, Chief HE Consultant, Communications Management On Twitter: @justinshawHE IHE ANNUAL CONFERENCE November 26th 2019

GEN Z STUDENTS – TOP CHANNEL PREFERENCES • How do you prefer your HEI to communicate with you? POPULARITY CHANNEL/METHOD 1 Send an email to my HEI email address 2 Use of VLE platform for my academic communications 3 Face to face announcements (in lectures) 4 Apps 5 Text messages 6 Send an email to my personal email account 7 The website (section for students) 8 TV screens (across campus traffic points) 9 FaceBook 10 Posters 11 Messages on PCs across the campus 12 Banner (the student registration system) 13 Leaflets 14 Instagram 15 Twitter 16 What’s App (or such group specific apps) 17 Snapchat

GEN Z STUDENTS – FREQUENCY OF EMAIL CHECK-INs FREQUENCY OF CHECKING MESSAGES Hourly Never Every 2-3 hours 1% 6% 10% Daily 36% 21% Occasionally 25% Weekly

APPS

Marketing to Generation Z Using Labour Market Data Richard Hewitt Director - Higher Education, Emsi Emsi www.economicmodelling.co.uk

Three Steps 1. Assess current course areas ▪ How do your programmes intersect with the job market? ▪ Framework? 2. Link programmes to the employment landscape ▪ Job growth ▪ Graduate earnings ▪ Current opportunities 3. Communicate ▪ What, to whom and how? ▪ Developing students’ Career Visions

1: Assess your current course areas JACs/HECoS SOCs or Skills

2: Link programmes to the employment landscape ▪ Map basket of SOCs or Skills to either regional or national data – or both ▪ Collate trends in job openings ▪ Collate graduate earnings data ▪ Extract skills demanded by employers from job posting data ▪ Who is hiring/demanding right now?

2: Link programmes to the employment landscape ▪ Map basket of SOCs or Skills to either regional or national data – or both ▪ E.g. Health Data Science

2: Link programmes to the employment landscape ▪ Collate trends in job openings ▪ E.g. Health Data Science

2: Link programmes to the employment landscape ▪ Collate graduate earnings data ▪ E.g. Health Data Science Pct. 90 Hourly Pct. 75 Hourly Median Annual SOC Description Education Level Wages Wages Salaries 2119 Natural and social science professionals n.e.c. Honours, Bachelor's degree £26.67 £21.74 £35,172.80 2133 IT specialist managers Honours, Bachelor's degree £32.02 £25.73 £41,891.20 2136 Programmers and software development professionals Honours, Bachelor's degree £32.35 £25.50 £42,494.40 2219 Health professionals n.e.c. Honours, Bachelor's degree £28.86 £20.85 £32,344.00 2425 Actuaries, economists and statisticians Honours, Bachelor's degree £38.05 £28.46 £44,075.20

2: Link programmes to the employment landscape ▪ Extract skills demanded by employers from job posting data ▪ E.g. Health Data Science

2: Link programmes to the employment landscape ▪ Who is hiring right now? Where is the demand coming from? ▪ E.g. Health Data Science

3: Communicate ▪ Engage students online, directly and via partners ▪ Enable students to translate their likes, interests and ambitions to a career vision ▪ Inform students on the context around the careers and the RoI ▪ Guide students on their journey to those careers via your programmes

3: Communicate ▪ Engage students online, directly and via partners

3: Communicate ▪ Enable students to translate their likes, interests and ambitions to a career vision

3: Communicate ▪ Enable students to translate their likes, interests and ambitions to a career vision

3: Communicate ▪ Inform students on the context around the careers and the RoI

3: Communicate ▪ Inform students on the context around the careers and the RoI

3: Communicate ▪ Guide students on their journey to those careers via your programmes

3: Communicate ▪ Guide students on their journey to those careers via your programmes

Emsi – LMI for Higher Education Richard Hewitt Director - Higher Education, Emsi 07892 728612 richard.hewitt@economicmodelling.co.uk www.economicmodelling.co.uk