LG ’ s View on View on LG ’ s LG ’ s View on Future Mobile Future Mobile Future Mobile Communications Communications Communications 23 February 2005 23 February 2005 Mobile Communications Company Mobile Communications Company LG Electronics Inc. LG Electronics Inc.
Table of Contents LG CDMA Mobiles in Indian Market LG CDMA Mobiles in Indian Market Future of Mobile Technology Trend Future of Mobile Technology Trend
LG CDMA Mobiles in I ndia 2002 2003 2004 2005 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q Jan. RD7230 First CDMA Camera Phone in India Apr. RD7130 First CDMA Color Sep. Phone in India RD6000 First CDMA Native MMS Phone in Nov. India RD2030 First devoted Model for Indian Market by LG Jan. DM150 First CDMA by LG
Mobile Sales in I ndia Through aggressive investment for Indian CDMA market, LG has accomplished CDMA market share No.1 2003 2004 LG LG 41.5% 45.0% 58.5% 55.0% Total : 3,738K units Total : 5,400K units
New Paradigm of Com m unication
Next Generation I ssues: 2004 2005 2006 2007 2008 2009 2010 Partial Convergence All-in-One - DiCa/DiCam Phone, DMB Phone - PnP Module Integrated Handset Direction of Convergence Divergence - Well-being Phone Network Convergence DMB DVB-H 4G / SDR Hetero-Network - [PAN, Wired] & Wireless Seamless Roaming VoIP Sensor Network Technology Portable Internet (WiBro) Natural Language Trend 3D Game Wearable Processing Wide Spread of E-911 Media Player Telematics & LBS � Increasing Importance of H/W, Core Components � Limitation of Size, Performance, and Price Consideration • VolP : Voice over Internet Protocol � Popularization of Open OS • DVB-H : Digital Video Broadcasting Handheld • • .Wibro : Wireless Broadband Internet • SDR : Software Defined Radio
Netw ork Evolution 2G 2.5G 3G 4G Data 9.6K ~ 14.4K 64K 144K 384K~ 10M~ Rate GSM Network EDGE GSM GPRS WCDMA HSDPA TDMA All-IP WiFi CDMA Network 1xEV-DV IS-95B 1xEV-DO IS-95A 1xRTT • GSM : Global System for Mobile communication • WCDMA : Wideband Code Division Multiple Access • GPRS : General Packet Radio Service • 1x RTT : 1x Radio Transmission Technology • EDGE : Enhanced Data-rate for GSM Evolution • 1X EV-DO (EV-DV) : 1x Evolution Data Only (Data and Voice) • TDMA : Time Division Multiple Access
Device Evolution Digital Convergence Interactive • Digital TV phone Multimedia • PMP (Portable Media Player) • WiFi phone • Camcorder phone Messaging • Smart phone • VOD/MOD phone • MP3 phone � TFT/OLED Color Voice Centric • Camera phone • Game phone � QVGA, VGA • MMS phone � 300K~ pixels CCD • Plain phone � 128 Polyphonic 3D sound � TFT Color � External Memory � STN/TFT Color � QCIF, 2~2.2” � TV Tuner � 120x160, 1.8” � 100K~300K pixels � WiFi/Bluetooth � B/W Screen � 100K pixels CMOS � 40~64 Poly, AAC/MP3 � Finger print recognition � Mono Tone � 16 Polyphonic � 3D Graphic Engine
Service Evolution Network and device convergences creates a new era of mobile services Network / Device Convergence Service Evolution DMB DMB Detector ITS ITS TV W- -LAN LAN Internet W Mobile Game Station Portable Internet Portable Internet Broadcasting PC Home Net Home Net MP3 MP3 Video Player Video Player CDMA/UMTS CDMA/UMTS DiCa/ /Dicam Dicam DiCa PSTN PSTN Health Device Health Device Scanner Telematics All-IP based Multimedia Hetero-Network Life Style Entertainment • ITS : Intelligent Transport Systems • PSTN : Public Switched Telephone Network • DMB : Digital Multimedia Broadcasting
Mega Trends Mobile Broadcasting Anytime, Anywhere, You can get the information and high-quality audio / video services you want Variable Format Whatever Wherever Mobility, QoS Whenever Bit Rate Interactive MBMS* Fixed Format BCMCS** DMB / DVB-H Limited Information VOD One-site Digital TV One-time Analog TV Technology • Multimedia Broadcasting Multicasting Service • Broadcasting Multicasting Service • T-DMB : Terrestrial Digital Multimedia Broadcastin • S-DMB : Satellite Digital Multimedia Broadcasting
Mega Trends I nternet You can always access the Internet via converged networks Intranet Broadband Internet 3G 4G 2G Mobile network PAN USN* Satellite * Ubiquitous Sensor Network
Mega Trends Evolution of W ireless Data Service
Mega Trends Telem atics You will experience a more intelligent working and living environment through the convergence of fixed and mobile space Network GPS Sat. convergence Sat. DMB Terrestrial DMB Dialogue Cellular Net system Hybrid Terminal Integrated Info. Office Net Platform for Intelligent Telematics HOME NET Grid/web service Ad-Hoc Network platform TSP (Telematics Service Provider) CP Intelligent Navigation (Contents Provider) 802 X Access Point
Mega Trends Entertainm ent You will experience real amusement in multi-functional multimedia service environment Tomorrow LOOK Mobile LOOK Today Blog SOUND SOUND SMELL SMELL TASTE TASTE E-Book Game FEEL FEEL with with EASE EASE AoD Multimedia ENJOYMENT ENJOYMENT Realize time to market VoD Player EFFICIENCY EFFICIENCY Accept various needs
Mega Trends Life Style Service-specific handsets will emerge to enable people to enjoy their mobile life style. E- E -Learning Learning Commerce Commerce Communication Communication Cyber Cyber Home Home Community Network Community Network Health Health Care Care
Thank You !
Recommend
More recommend
