KI KI C K S STAR ART A T AC TI VI TY TI VI TY Art Artificial int al intelli elligence C ons nsumer umer go goods, bus business and indu and industri rial ser al services es Webinar, 30 th April 2019 Davide C oppola – Davide.coppola@esa.int Europe pean Sp an Spac ace Agency
esa business applications WELCOME TO THE WEBINAR! BEFORE WE START… • Due to the number of attendees, please keep your microphones muted at all times and switch off the webcam function • Y ou can use the conversation function anytime to submit your questions. They will be addressed during the Q&A at the end of the webinar European Space Agency ESA | 30/ 04/ 2019| Slide 2
esa business applications AGENDA • I ntroduction • Fuel your business • What ESA offers • Artificial intelligence kick start calls • Background • Opportunity • Topics of relevance • Enablers from space • Kick-start Activity essentials • How to apply • Authorization from National Delegations • The Proposal Template • Q&A European Space Agency ESA | 30/ 04/ 2019| Slide 3
esa business applications FUEL FOR YOUR BUSINESS Space Weather Maritime Healthcare Could you be leveraging Transport Space technology and Earth Observation data for the benefit of life Environment on Earth? Agriculture Satellite Navigation Media Energy Satellite Communication Education Aviation Human Spaceflight Technologies Financial European Space Agency ESA UNCLASSIFIED - For Official Use ESA | 30/ 04/ 2019 | Slide 7
esa business applications OUR OFFER We’ll work together to make your idea commercially viable, with: Zero-Equity Tailored Project Access to Use of the Funding Management Our Network ESA Brand for (€60k-€3M+ ) Support & Partners Credibility European Space Agency ESA UNCLASSIFIED - For Official Use ESA | 30/ 04/ 2019 | Slide 9
European Space Agency ART STAR K S KI C AI KI AI
esa business applications AI ESA KICK START CALL The European Space Agency is offering technical support and funding to companies developing innovative and com m ercial products and services combining Artificial I ntelligence w ith space technology . https: / / business.esa.int/ funding/ invitation-to- European Space Agency ESA | 30/ 04/ 2019| Slide 14 tender/ artificial-intelligence-kick-start
I NTRO T I NTR O TO KI KI C K-STARTS • “Kick-start Activities” are ESA’s funding scheme enabling companies to undertake short Feasibility Studies that explore new service and application concepts making use of space capabilities. • 6 months duration • up to €60K ESA funding (75% ESA co-funding) • Limited initial investment by companies, particularly attractive for SMEs and start-ups, granting them an easy entry into ESA Business Applications. • ESA is committed to a rapid evaluation process, for allow ing companies to keep the pace in the market. • Successful Kick-start Activities can be further developed into commercially-viable businesses w ith follow -up support from ESA Business Applications in the form of Demonstration Projects(* ) (*) https://business.esa.int/funding/direct-negotiation-call-for-proposals/demonstration-projects Europe pean Sp an Spac ace Agency ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 15
I NTRO T I NTR O TO KI KI C K-STARTS • Kick-start C alls are open to any company or organisation in participating Member States (Austria, Belgium, C zech Republic, Denmark, Finland, France, Germany, Greece, I reland, I taly, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, Sw itzerland and the United Kingdom). • The Thematic C alls for Kick-Start Activities follow a competitive tendering procedure. The evaluation criteria and associated weighting factors are published in the cover letter of the C all for Proposals. • I f several proposals of sufficient quality are present, the Agency can place parallel contracts, subject to funding availability from the relevant Member States. Europe pean Sp an Spac ace Agency ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 16
I NTR I NTRO T O TO KI KI C K-STARTS Develop business case for commercially viable services • Customer Engagement • Technical Feasibility Assessment • Commercial Viability Assessment Europe pean Sp an Spac ace Agency ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 17
Stu Study T y T ask sks Europe pean Sp an Spac ace Agency ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 19
esa business applications AI KICK START: EXAMPLES OF AREAS OF INTEREST Retail : customer behaviour, customer Healthcare : Leveraging journeys and shopping aggregated medical and experiences, etc. social data to better manage costs, forecasting, etc. Electric Utility: match energy supply to energy demand, energy renewable prediction, understand energy thefts, Manufacturing, etc. Transport and Logistics: supply and demand planning, sales lead identification and price optimization, etc. Social good: AI to make an impact on issues faced by societies. European Space Agency ESA | 30/ 04/ 2019| Slide 20
esa business applications AI KICK START: TIMING The AI kick start is organised around specific macro-areas for which dedicated calls will be issued: Consum er goods , business and industrial services ( OPENI NG DATE 1 3 th May 2 0 1 9 , CLOSI NG DATE 2 1 st June) Social I m pact (OPENING DATE 25th June 2019, CLOSING DATE 30st August) I nfrastructure (OPENING DATE 2nd September 2019, CLOSING DATE 11th October) Environm ent and natural resources (OPENING DATE 14th October 2019, CLOSING DATE 29th November) European Space Agency ESA | 30/ 04/ 2019| Slide 21
THE POWER OF THE P WER OF SP SPAC E AND E AND AI AI Positioning and guidance, goods tracing and tracking, geo-localisation for social media and internet Satellite data, etc. that can be used as inputs to AI -based models, for instance to infer customers’ buying Navigation trends and provide short to medium term market projections, etc. Earth Monitoring urban areas to detect traffic, distinguishing and counting vehicles near shops, mapping terrain features near power towers, meteorological data, contextual data e.g. the presence of Observation human activities, or the distribution of households, etc. To transfer data to and from remote locations where there is no terrestrial network, or where Satellite terrestrial networks are not yet operative. Communication Reliable communication infrastructure for different data speed, latency, and traffic needs. Satcom-supported Virtual Reality (VR) or Augmented Reality (AR) technologies . Ad Addit ditional al technology: U : UAVs can be used as a complementary soluti ution for monitoring ng purpo poses complementi ting ng EO images and in-situ tu sensors. European Space Agency ESA UNCLASSIFIED - For Official Use ESA 05/ 03/ 2019 | Slide 22
HO HOW T TO APPL APPLY 1/ 2 1/ 2 1. 1. Regi gister by completing online questionnaire on ESA-STAR Registration (minimum ‘light registration’) (https:// esastar-emr.sso.esa.int) 2. 2. Dow nload the official tender do document mentat ation ion (I nvitation to Tender) via EMI TS 3. 3. C reate ‘Bidder Restricted Area’ in ESA-STAR 4. Writ ite y e your ur pr prop oposal osal and obtain Le Letter o of Authorization from National Delegation, if needed. 5. 5. Sub Submit mit your proposal via ‘Bidder Restricted Area’ in ESA- STAR Tendering by the spec e specif ific de deadlin adlines es (Don’t wait until the last minute!) Europe Europe pean Sp pean Sp an Spac an Spac ace Agency ace Agency ESA UNCLASSIFIED - For Official Use ESA 05/ 03/ 2019 | Slide 33
HO HOW T TO APPL APPLY 2/ 2 2/ 2 The Letter of I nvitation to C all for Proposals w ill be issued on EMI TS (http:// emits.sso.esa.int/ emits/ owa/ emits.main) and includes: • C over let letter • App Appendix 1: 1: List of Thematic C alls for I deas (including the calendar of the Thematic C all for I deas and specific information on the themes) • Appendix 2: App 2: Draft C ontract • App Appendix 3: 3: T endering C onditions for Express Procurement Procedure - EXPRO/ TC • App Appendix 4: 4: Proposal T emplate Europe pean Sp an Spac ace Agency ESA UNCLASSIFIED - For Official Use ESA 30/ 04/ 2019 | Slide 34
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