Kelly Eby Alberta Jill Hefley Ontario Susan Prins British Columbia
A Canadian story 2
Oh Canada! 3
Pre-1990s 4
Our image 5
One-way push communications 6
1990-2010 7
The evolution of channels 8
A revolutionary transformation 9
Joining the conversation 10
The move towards transparency 11
Twitter 12
Expanding our reach 13
A case study 14
Exercise 15
Top 6 twitter tips 1. Be interesting 2. Have a call to action 3. Be responsive 4. Experiment and adjust 5. Have a process for dealing with negative feedback 6. Know when to speak up and when to shut up 16
Questions? • Kelly Eby – kelly.eby@cspa.ab.ca • Jill Hefley – jhefley@cpso.on.ca • Susan Prins – sprins@cpsbc.ca 17
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