F&B in Myanmar Industry Landscape and Diner Trends UNILEVER FOOD SOLUTIONS
A brief intro… 2
UNILEVER FOOD SOLUTIONS GLOBAL WHO WE ARE Unilever Food Solutions is in Food since the 1880s We partner with global and local operators. Present in 74 countries. OUR BRANDS OUR SERVICES Culinary Marketing Expertise Support 3
Our Partners in MM 4
Journey to become Myanmar’s No 1. Chef Partner. Well-loved Kitchen Ingredients. Deep Food Service Footprint. Better, safer food for Myanmar. UFS 2020 2017 2016 Partner Chef school to train with city next gen 2014-2015 council on hawker Chefmanship relocation NO 1 Partner of Chefs Work with MRA to do Centre set up 2013 ‘Your Restaurant Tmr ’ Seminar Series Chefmanship showcase with SEA 2012 Games Launch of UFS chef Food collaboration Facebook Solutions Entry 5
MM’s Out -of-Home Eating Landscape 6
Map of Food Establishments in Myanmar 7
Top dishes- Hotels Asian/local dishes are Favourites in Hotels 59% 36% 36% 15% 15% #1 #2 #3 #4 #5 Sweet and sour Fried noodles Fried chicken with chicken Fried rice Tom yam soup (Khaut swel kyaw) paprika (Kyat cho chin) #6 #7 #8 #9 #10 Sour and spicy Chicken curry Fish curry Fish head soup Steamed fish with chicken (Local food) lime (Kyat kachin chat) (Local food) (Local food) 13% 11% 8% 6% 6% % of respondents choosing the dish among their top five selling dishes
Top dishes- Restaurants Myanmar and Asian Cuisine Make Up Top Dishes in Restaurants 16% 16% 15% 13% 12% #1 #2 #3 #4 #5 Fried rice with Shan noodles Fried noodles Pork curry (Local Chicken curry chickpeas food) (Local food) (Local food) (Khaut swel kyaw) (Local food) #6 #7 #8 #9 #10 Kyay oh Steamed fish with Tom yam soup Mutton curry Pizza lime (Local food) 12% 11% 11% 11% 9% % of respondents choosing the dish among their top five selling dishes
Top dishes- Local Eateries Some Top Dishes Inspired by Indian, Chinese Cuisine; Others are local 17% 30% 29% 20% 18% #1 #2 #3 #4 #5 Fried Rice – with Fried Noodle Fried Bread Twin Chickpeas Paratha Shan Noodles Stick (Khaut Swel Kyaw) (Local food) Fish Soup with #6 #7 #8 #9 #10 Fried Chicken with Rice Noodle Salad – (Local food Tom Yum Soup Samosa (Local food - - Nangyi Thoke) Paprika Mohinga) 17% 16% 16% 12% 12% % of respondents choosing the dish among their top five selling dishes
Top dishes- Bakeries Bakeries are a mix of sweet and savoury 75% 15% 14% 14% 12% #1 #2 #3 #4 #5 Fried Chicken with Cake with Cream Pudding Cookie Baguette Paprika #6 #7 #8 #9 Pashuu Spicy Fried #10 Shan Noodles Butter Cake/ Fried Chicken Rice Fried Ribs Bread with Butter Chop (Local food) (Local food) 11% 9% 9% 8% 8% % of respondents choosing the dish among their top five selling dishes
Day in the Life of a Diner OOH eating throughout the day OOH eating focused on teatime/supper(men) for weekdays, at LETs. Restaurants are THE NORM. Restaurants are a once-a-week OCCASION. Expat/Repat/Tourist Local Office Worker Wage >3000 USD/mth Wage 300-800USD/mth Weekend Fried Rice or Mote Hin Khar (500ks) /Shan Noodle (1000) from Hotel Buffet or Home- Breakfast Brunch/Dim Sum Streetstall prepared meal by helper restaurant (8000- 12000ks) Weekend Restaurant with Home cooked Lunch box or Lunch variety (4000- curry at MM LET (3000ks) Restaurant (6000 -15000 ks) 6000ks) Optional: Teashop for Naan, noodle salad, spring Optional: Cakes and coffee/tea at Western Tea Time roll, Pork sticks at street stall, (1500-3000ks) Chain/Cafes (3000-8000 ks) Weekend Restaurant with Restaurant (8000 -25000 ks) Variety Dinner Dinner @ Home (4000-8000ks) Instant noodles and bread (from bakery (300-1000ks) at home. Men: Beergarden for beer and bbq/stirfry (3000-5000ks) Supper Bars, Clubs (6000-25000ks) 12 12 Presentation title - insert as footer
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