Best Communication Campaign Diner de chantier WORLDWIDE HOSPITALITY - PowerPoint PPT Presentation

Best Communication Campaign “Diner de chantier ” WORLDWIDE HOSPITALITY AWARDS 2013

Presentation Innovative communication « Diner de chantier » concept  Why ?  21 st of March 2013  Opening of the 1 st “boutique - style residence” in France,  Private dinner in the building, equivalent to a 5-star hotel during its renovation  1 st residence belonging to the new label “Citadines Suites” for Citadines Suites Louvre Paris Exclusive concept = Exclusive reception

Presentation  Objective: to get positive communication feedbacks regarding the residence and the concept of Citadines Suites Louvre Paris, from selected journalists.  Concept: creating a private “ diner de chantier ” dedicated to journalists, who were able to discover the property before everyone else, as a “ Premiere ”, while the residence was in the last phase of renovation

Presentation  Target: 20 journalists, mainly from feminine, decoration and lifestyle magazines:  Balthazar  Elle Ukraine  First Luxe / Planet Luxe  Hotel Lodge  L’Express  Looknbe.com  Luxsure  Madame Figaro  Marie Claire Japan / Elle Japan  Paris Première - Paris Dernière  Paris select book.com  Vogue Mexico / Latin America

Presentation  Innovative aspects and assets of the operation  Exclusivity : few journalists visited the residence still in renovation before the public and were welcomed by dedicated staff (residence manager, communication director, VP sales and marketing…)  Originality : “Diner de chantier”, a luxury dinner cooked by a Michelin-starred chef  Guided visit of different apartments, with the staff  Attentions: personalized and prestigious gifts…

Operation nature and scope  Organisation of the event: around 2 months  Specialized press media were invited for this event:  As journalists receive a lot of invitations for multiple events, Citadines wanted to organize a very spontaneous and exceptional event to surprise them with a special evening  This event was organized internally, for the most important part, by the Communication and PR department  Budget: 13 000 euros

Operation nature and scope  Communication medium  A private invitation designed by The Desk press relations agency

Operation nature and scope  Partner for this event: William Ledeuil, Michelin-starred chef

Operation nature and scope  The menu Burrata aux Herbes, Jus Basilic Farcis de Saint-Jacques, Condiment Pomme Verte - Citronnelle Minestrone de Canard, Foie Gras, Condiment Tamarin Truite de « Banka » Marinée, Condiment Betterave - Passion Tarama, Condiment Mangue- Curcuma Croquette de Veau aux Herbes Thaï, Condiment Moutarde-Violette

Operation nature and scope  The menu Glace Poivre du Népal, Chocolats « Gianduja & Tainori », Confiture Miso- Vanille Bœuf « Wagyu » Confit - Laqué, Condiment Teriyaki, Jus Thaï

Operation nature and scope  The menu Agrumes Confits, Crème de Citron, Sorbet Goyave - Orange Sanguine

Operation nature and scope  Personalized gifts for guests o After the visit of apartments and the dinner, all guests received a bag with Hermes Guadalquivir ceramic trinket bowl, Citadines Suites Louvre Paris information on a personalized USB key and Citadines documentation

Operation nature and scope

Performances  Excellent feedback regarding the event: dinner, atmosphere, originality and gifts…  Objectives reached in terms of press articles about the residence and social network returns  Examples: Balthazar, Luxsure, Le Journal du luxe…

Performances

Thank you!