SEA and MM Diner Trends 13
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For Myanmar: Rise of sit-in Bakeries in MM, which provide good • ambience with affordable food options. Value-seeking diners that are looking for restaurant • ambience but affordable cost. Opprotunity to cater to them with promotions and special sets. 15 15
For Myanmar: Modern take on street food – Root Restaurant and Bar, Rangoon Tea • House Opportunity for fusion taste with modern presentation Curry • 16 16 burger, mohingar pasta
For Myanmar: Not website but every restaurant establishment needs a facebook page. • Make use of Foodie guides such as Myanmore and MyLann. • 17 17 Importance of food Presentation. rise of amateur cafes and home bakeries •
For Myanmar: Increasing interest in health and nutrition, but good taste remain key • criteria for ANY OOH eating. (Because home eating perceived as most healthy anyway) Opoortunity to create healthy options that still taste good.. • 18 18
For Myanmar: Huge Lunchbox opportunity in Myanmar. Many local chain restaurants also do • catering. Food delivery companies such as Yangon Door to Door started, but individual • restaurant delivery is still very common, especially when it comes to lunchbox 19 19 catering.
For Myanmar: Importance of international brands as quality cues – Not tea but ‘Lipton Tea.’ • Choose brands that have a social aspect, especially brands that will be visible FOH. • 20 20
Common Challenges faced by Myanmar F&B Operators 21 21 Presentation title - insert as footer
In the F&B business in MM…. most of the time will be spent managing CHANGE. Internal External Labour abundant, but high turnover, lack of skilled staff Non-labour related issues Long waiting time, inconsistent taste • Need for constant training and retraining • Food Safety Challenges • Food cost inflation and inconsistency of supply FOH BOH 22 22 Presentation title - insert as footer
Coping with a changing micro and macro environment, from an ingredient perspective Right source, Attrition-proof your consistent source Spend enough time menu on people and basics A trust-worthy Standardise as much as ingredient supplier who possible. Rely on base can give consistent sauces that can be used quality products all over Don’t assume, for versatile menus, the time to reduce the especially when it executed easily by new burden of high turnover comes to food safety. cooks. of the key in-charge. Spend time to teach, educate, refresh. Presentation title - insert as footer 23 23
Leapfrog in diner expectations over the last few years. Affordability and Better taste are not mutually exclusive. Rise of Local Chains – Escalating Competitive Fast growing tourism Interational QSRs and expansions and new landscape Industry Chains concepts Health and Affordability is the Menu Variety is still #FoodPresentation Exciting yet familiar priority the norm Nutrittion Diners pay for the Myanmar Diners are Rise of café concepts and Still the lunchbox culture The average spend on nutrition looking out for exciting nsta-worthy food in MM so weekends OOH OOH eating is concentration of the and new menus that give eating with friends is 10 USD meal them familiarity with special their taste buds 24 24 Presentation title - insert as footer
Thank You. We’ll be more than happy to help out if you decide to come in. You can go to facebook.com/UFSMyanmar to get more information or call +95 9459148648 to get in touch with us directly . 25 Presentation title - insert as footer
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