Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay - PowerPoint PPT Presentation

Mar 01, 2024 •352 likes •471 views

Year of the Sea Campaign Campaign Update A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity Content and direction influenced by VSB Partners feedback at the Watersports meeting last year New content

Year of the Sea Campaign
Campaign Update • A fresh Visit Swansea Bay campaign in synergy with wider Visit Wales theme activity • Content and direction influenced by VSB Partners feedback at the Watersports meeting last year • New content includes fresh photography and a series of 6 sea and coastal inspired videos = total of 12,000 views to date! • Visitswanseabay.com refreshed with new Year of the Sea pages and content #SeaSwanseaBay
Watch the videos and #SeaSwanseaBay!
Outdoor Media • Key transport locations • London Underground • Shopping Malls
Digital Outdoor Media sites
PR Campaign • Contacting journalists and high profile bloggers and vloggers to visit Swansea Bay • 6 visits already taking place in June and July • Press Office
London Based PR Stunt • Start of our campaign in March coincided with ‘Wales Week in London’ • Designed to raise awareness of the destination and encourage additional engagement online, both in real time and post event • A group of bemused surfers visited London looking for surf! • Created interest and attracted selfies everywhere they went • Resulted in 26,343 video views
Visitswanseabay.com & Digital Activity First Quarter 2018 • Unique Visitors - 185,261 • Visits - 239,543 • Page views - 749,526 • Social media key to this campaign, sharing original content and Partner activity • Both organic and paid-for posts across Facebook, Twitter and Instagram • Facebook - 73,000 fans • Twitter - 15,000 followers • New ‘Proper Wet’ and ‘Viral’ videos planned #SeaSwanseaBay
Year of the Sea Magazine & Guides • 100,000 Year of the Sea Magazines • 275,000 Things to Do Guides • 250,000 Beaches Guides • 150,000 Gower Coast Path Guides
NEW Surfari Bus Tour Campaign • Road Trip! • Successful funding from VW RTEF Bid • 10 destinations in Swansea Bay • 7 destinations along the Wales Way • 2 destinations in Ireland • Raising the profile of Swansea Bay • Showcasing Partners

Recommend

Crowdfunding 101: Developing Your Campaign 1. Pre-campaign Checklist 2.

Crowdfunding 101: Developing Your Campaign 1. Pre-campaign Checklist 2. Campaign Planning/Development 3. Public vs. Private Platforms Check these off first: q Why : Define campaign

356 views • 14 slides

2019 Capital Campaign Feasibility Results and Toward the Campaign Learnings from the Feasibility

2019 Capital Campaign Feasibility Results and Toward the Campaign Learnings from the Feasibility Study High Awareness of Campaign and Participation High Favorability of Campaign Willingness to contribute at this stage off the

104 views • 7 slides

Second Phase of Art. Ask for More. Second Phase of Art. Ask for More. PSA Campaign -- New Ads PSA

Second Phase of Art. Ask for More. Second Phase of Art. Ask for More. PSA Campaign -- New Ads PSA Campaign -- New Ads New localizable campaign PSA print ads will be released this summer. Release of new ads will be accompanied by an

607 views • 24 slides

Claire Davies Development and Commissioning Manager Our Campaign A 2 year community

Claire Davies Development and Commissioning Manager Our Campaign A 2 year community wide campaign aimed at reducing sugar consumption across Bath and North East Somerset. o Raise awareness of sugars in everyday food and drinks o

457 views • 10 slides

CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN MONTANAS TWO-YEAR HIGHER EDUCATION STATEWIDE

CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN MONTANAS TWO-YEAR HIGHER EDUCATION STATEWIDE BRAND CAMP CAMPAIGN AIGN F FACE CEBOOK P BOOK PAGE GE CAMP CAMPAIGN AIGN WE WEBSITE BSITE ONLINE ADVERTISING DISPL DISPLAY Y BA BANNER

272 views • 13 slides

M AJORANA Background Simulation Campaign Alexis Schubert MaGe Meeting 2010 simulation campaign

M AJORANA Background Simulation Campaign Alexis Schubert MaGe Meeting 2010 simulation campaign status Reyco performed previous simulation campaign in 2005 Preparing for new simulation campaign Code new geometries Write

280 views • 11 slides

BUILDING ON THE ROCK Faculty Update 11/19/20 A Campaign for our Future, Celebrating our Present

BUILDING ON THE ROCK Faculty Update 11/19/20 A Campaign for our Future, Celebrating our Present and our Past. This past spring, we began planning an audacious campaign to transform the Lakeside Campus to help us continue meeting our mission

196 views • 7 slides

Education for Sustainable Development Youth engagement & communication campaign Campaign

Education for Sustainable Development Youth engagement & communication campaign Campaign purpose UNESCO will run a global campaign, encouraging young people to take action to promote sustainable development, reflect on their actions, and

763 views • 19 slides

COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning What IS the Fearless Ideas

COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning What IS the Fearless Ideas Campaign? Comprehensive Framework Multi-Year Marketing Tool Why Launch a Campaign? Because we need money Build Awareness

270 views • 6 slides

The National Council on Independent Living presents Elevate Campaign Training Campaign

The National Council on Independent Living presents Elevate Campaign Training Campaign Operations June 10, 2019 3:00 4:30 p.m. EDT Presented by: Stefan Walker 1 Agenda What do you need to run your campaign? Who do you need (as staff

281 views • 17 slides

2020: A year to choose the future CTBI webinar, 6 June 2020 James Buchanan Bright Now Campaign

2020: A year to choose the future CTBI webinar, 6 June 2020 James Buchanan Bright Now Campaign Manager, Operation Noah Bright Now campaign The Bright Now campaign calls on UK Churches to: Divest from companies involved in the extraction of

661 views • 14 slides

Public Awareness Campaign March 2015 #bbbtop10scams http://go.bbb.org/BC-bbbtop10scams Campaign

Public Awareness Campaign March 2015 #bbbtop10scams http://go.bbb.org/BC-bbbtop10scams Campaign Overview Strives to be the most consumer and industry focused awareness campaign in British Columbia, Canada and North America Highlights

179 views • 14 slides

PLASTIC BAN CAMPAIGN 2019 Curtis Wetselaar Campaign Overview Single-use plastics have polluted

PLASTIC BAN CAMPAIGN 2019 Curtis Wetselaar Campaign Overview Single-use plastics have polluted the oceans, dirtied the streets, and caused a very long lasting scar upon the landscape. Tie goal of this campaign and this movement is to pressure

539 views • 7 slides

Schuylkill United Way Mid Campaign Luncheon Welcome 2015 Campaign: Giving Hearts, Giving Hope

Schuylkill United Way Mid Campaign Luncheon Welcome 2015 Campaign: Giving Hearts, Giving Hope Eric Dreyfus Air Products and Chemicals, Inc. 2015 Tamaqua Area Campaign Chairman Special Gifts 2015 Campaign: Goal: $196,448.00 Giving Hearts,

313 views • 10 slides

#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an integrated marketing campaign

#BuildWithHotWheels CAMPAIGN OBJECTIVE >> To build an integrated marketing campaign in-order to promote the Track Builder Sets of Hot Wheels. >> To Create awareness for the brand and generate demand for the product. >> To

326 views • 16 slides

Ambassadors Guide Building Bridges Towards a Successful Campaign 2020 2020 Campaign Slogan

Ambassadors Guide Building Bridges Towards a Successful Campaign 2020 2020 Campaign Slogan LOVE CAN BUILD A BRIDGE GOAL: $1.5M UNITED WAY 101 What is a Workplace Campaign? Opportunity to give back to the community in which you

619 views • 30 slides

History of the Budget Campaign Why do an Annual Budget Campaign? It is a significant

History of the Budget Campaign Why do an Annual Budget Campaign? It is a significant spiritual growth opportunity. It is a time to celebrate life change in the community due to everyones financial giving. We are more

485 views • 20 slides

A sprint fundraising campaign is a multichannel fundraising campaign of limited duration with a

Were going to talk about what a sprint campaign is an how it relates to other grassroots campaisns A sprint fundraising campaign is a multichannel fundraising campaign of limited duration with a specific fundraising message and financial goal.

552 views • 30 slides

Fulton Theatres BREAKOUT PERFORMANCE CAMPAIGN A campaign to evolve, elevate and inspire

Fulton Theatres BREAKOUT PERFORMANCE CAMPAIGN A campaign to evolve, elevate and inspire CURRENT VIEW (King and Prince Sts.) The Breakout Performance Campaign is an effort to expand our audience services, engage our community, and

533 views • 15 slides

3 RD PARTY CAMPAIGN: HOW AND WHY REGULATE? Lolita Cigane Campaign Finance Expert Member of

3 RD PARTY CAMPAIGN: HOW AND WHY REGULATE? Lolita Cigane Campaign Finance Expert Member of Parliament 2010-2018 Chisinau, 6 December 2018 Campaign finance: a long personal journey of 18 yrs Latvia a former communist state, now EU

194 views • 15 slides

NASA Unity Campaign Updated August 27, 2019 Unity Campaign Introduction What is It? In

Office of Diversity and Equal Opportunity (ODEO) NASA Unity Campaign Updated August 27, 2019 Unity Campaign Introduction What is It? In 2019, NASA will launch a campaign to unify the NASA workforce in working toward unified agency goals.

653 views • 46 slides

OPEN - EXT AFF M&A - INFO 2-1 Ove verview I. Campaign Update II. NextGen + Missouri

OPEN - EXT AFF M&A - INFO 2-1 Ove verview I. Campaign Update II. NextGen + Missouri Compact Scholarship Program OPEN - EXT AFF M&A - INFO 2-2 Cam Campai aign U Update OPEN - EXT AFF M&A - INFO 2-3 Campaign Progress

797 views • 10 slides

Campaign 101: Intro To Your Campaign Presented By: Neal Carter Principal Nu View Consulting

Campaign 101: Intro To Your Campaign Presented By: Neal Carter Principal Nu View Consulting Atima Omara Principal Omara Strategy Group What Were Going to Cover: Campaign Startup Checklist Filing for Office Steps &

196 views • 17 slides

Background and Campaign The Result What Now? Conclusions Background and Campaign The Result

Background and Campaign The Result What Now? Conclusions Background and Campaign The Result What Now? Conclusions Brexit: What happened? What now? Dr Thomas J. Leeper 13 March 2018 Research funded by ESRC UK in a Changing Europe Initiative

758 views • 59 slides