COMPREHENSIVE CAMPAIGNS Mary Harvey Director, Campaign Planning
What IS the Fearless Ideas Campaign? ● Comprehensive ● Framework ● Multi-Year ● Marketing Tool
Why Launch a Campaign? • Because we need money • Build Awareness of our brand • Engage, and in many cases, RE-engage our community • Build a culture of philanthropy and educate our donor base • Raise Sites
What does a Campaign Director Do?
How Can YOU Get Involved? ● DONATE ● Volunteer ● Attend Events ● Spread the word
Questions? Mary Harvey mcharvey@umd.edu 301-405-7758
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