SOCIAL MEDIA CAMPAIGNS SMALL GROUP, BIG ROAR 1 Lady Gaga : 18m FB - PowerPoint PPT Presentation

May 24, 2023 •26 likes •156 views

SOCIAL MEDIA CAMPAIGNS SMALL GROUP, BIG ROAR 1 Lady Gaga : 18m FB 6m Twitter Followers 2 3 Things Never to Forget WHO! FB, Twitter, Blogs, Apps are TOOLS . Campaigns should do ONE thing 3 Agenda Widgets, Apps and Videos

SOCIAL MEDIA CAMPAIGNS SMALL GROUP, BIG ROAR 1
Lady Gaga : 18m FB 6m Twitter Followers 2
3 Things Never to Forget • WHO! • FB, Twitter, Blogs, Apps are TOOLS . • Campaigns should do ONE thing 3
Agenda • Widgets, Apps and Videos • Activity to design a campaign that incites 25,000 calls to the State Department asking them to prioritize US Ratification of the Convention on the Rights of the Child. 4
Top Ten Facebook Apps 5
Top Ten YouTube Videos of All Time •Evolution of Dance • Justin Bieber •Calle Ocho • Lady Gaga •Baby Laughing • Charlie Bit My Finger •Miley Cyrus • Shakira •Lady Gaga • Miley Cyrus 6
Dashboard Widgets 7
G a m e 8
Ins pir ati on al 9
Relative Merits • Videos – Can make many for practically zero. Can adjust and respond. – Short lifespan • Widgets/Apps – Always have that real estate on their phone/ desktop. Can communicate again. – Can count actions – Can Program in the Call to Action – Long Lead Time – Need Programmers 10
Make It • What is it? Who is it for? • Who’s Making It? • What Platform (FB, iPhone, Droid, Desktop) • APP QUALITIES – Delightful – Simple – Call Function is bulletproof – Easy to Share 11
APP NUMBERS • 25,000 calls to Hillary Clinton • If 10% of people take action on the game, 250,000 people must play. • 3x is a solid multiple for passing along • Need to get our first 83,334 players 12
Get It Out There • What is it? Who is it for? • Distribute – iTunes? FB? • Advertise – Where does money come from • Publicize • Market – Partners Corporate Other Student Groups/Children Rights Groups Big Websites 13

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