Andres Sarda offers a unique value proposition Andres Sarda is the only lingerie and swimwear brand that expresses the magic of Mediterranean beauty with mystery, magnetic sensuality and a touch of the spectacular The brand celebrates a type of femininity that is free and triumphant, underlining the elegance hidden in the inner personalities of women Andres Sarda prides a unique combination of catwalk fashion and superior fit and comfort
Barcelona, since 1962 The history of the Sardá family in the textile industry began with the closing of the 19th century, when the company manufactured lace mantillas of great quality. In the 1960’s Jackie Kennedy wore a SARDA mantilla on a visit to the Vatican. Photographed for the cover of Life Magazine, Jackie gave the SARDA firm its first international exposure. When wearing mantillas in church stops being compulsory, the Sardá family begins using lace in other areas of fashion. 1962 marks a decisive turn in the brand’s history. Born in Barcelona in 1929, Andrés, the son of the founder, ventures into lingerie. In the midst of an oppressive political situation in Spain, the collections break stereotypes. Designs are made to flatter and delight women while technical innovation creates unprecedented comfort. .
Style at heart • The genius and the vision of Mr. Andres Sarda was passed on to his daughter Nuria, artistic director since 1998 • Barcelona is the cradle of creation in which the brand forges its identity and style. Seductive yet wearable, based on craftsmanship, the ANDRES SARDA signature is recognizable among all • 5 members of the Sarda family are working in design, sales and production
Presentation at the Madrid Fashion Week since 2000 Andres Sarda’s see now, buy now shows in Madrid are always spectacular and surprising. They are the most coveted events of the week and generate between 2 and 3 million euros in media coverage.
International media coverage and celebrity endorsement Bespoke creation for Shakira’s album cover Prix Marie Claire 2012 Lady Gaga’s Instagram post wearing Andres Sarda’s fashion show outfit HRH Queen Letizia granted Andrés Sardá the 2015 National Fashion Award
Success in high-end department stores Key facts SRP range • 150-350 euros per sets (bra + briefs or bathing suits) • Limited editions, ie bikinis embellished with Swarovski crystals can go up to 600 euros Distribution • www.andressarda.com • Selected etailers in Europe and US • 450 high-end independent retailers worldwide • Andres Sarda boutiques in Madrid, Barcelona and Ibiza (summer season) • Le Bon Marché, Paris • El Corte Ingles, Spain • Isetan Shinjuku, Tokyo (popup events) • Gum, Moscow Andres Sarda @ Le Bon Marché, Paris • Rigby&Peller, UK, USA, Germany, Denmark and Dubai Social media - Instagram: @andres.sarda - Facebook: @andressarda
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