Defining your value proposition Jürgen Tanghe Delft University of Technology Faculty of Industrial Design Engineering
Value proposition Value proposition Statement of the value you will bring
Attractive answer to Gap Valuable Outcome User in Context
(Slide)
Valueable Outcome Functional value Social value Pyschological value
Attractive answer to close gap
Our solution will reduce stress and provide peace of mind (Outcome) for the recreational passenger who has checked in late (Target user) , by giving real time personalized feedback on exactly how much time there is left to get to the gate. (Gap Closed)
User in Context Attractive answer to close gap Valuable Outcome
Next…
Recommend
More recommend