EMA communication campaign for EEAD 2019 Annual meeting with all - PowerPoint PPT Presentation

Mar 01, 2024 •506 likes •635 views

EMA communication campaign for EEAD 2019 Annual meeting with all eligible organisations 20 November 2019 Alessandro Faia S-CO-MPR An agency of the European Union Legend AMR - Antimicrobial resistance EAAD European Antibiotic

EMA communication campaign for EEAD 2019 Annual meeting with all eligible organisations 20 November 2019 Alessandro Faia – S-CO-MPR An agency of the European Union
Legend • AMR - Antimicrobial resistance • EAAD – European Antibiotic Awareness Day • HMA – Heads of Medicines Agencies • ICMRA – International Coalition of Medicines Regulatory Authorities • WAAW – World Antibiotic Awareness Week • WGCP – Working Group of Communication Professionals (of the HMA) 1
Strategy • Identify clear, actionable messages around the concept of ‘responsible use’ • Use a theme adaptable to both European-based # EAAD campaign and global # WAAW • Info-cards to be shared also by NCAs that are part of WGCP (HMA) • Coordinate messages with international regulators (ICMRA) • Survey results (PCWP/ HCPWP) were extremely useful in gathering views on AMR 2
Concept • ‘There is no simple solution to AMR, it comes down to a collective effort’ • ‘ Antibiotic resistance: w hat’s your role? ’ • Spelling out what this means for stakeholders:  Patients  Healthcare professionals  Veterinarians  Global health leaders/ decision-makers  Pharmaceutical industry 3
Info-cards - patients 4
Info-cards - patients 5
Info-cards - patients 6
Info-cards – HCPs 7
Info-cards - Vets 8
Monitoring & evaluation • Ultimate goal of the campaign is to engage with our audiences • How can you help us? • By reporting any kind of interaction with the messages: – Shares – Likes – Comments – Mentions – Messages 9
Looking forward to 2020 EAAD2019 the beginning of a planning cycle End of Q4 2019 • Monitor and analyse results of 2019 Q1 2020 • New survey to decide 2020 campaign themes Q2 2020 • Drafting and revising campaign messages Q3 2020 • Production and dissemination of campaign materials 10
Questions?

Recommend

Education for Sustainable Development Youth engagement & communication campaign Campaign

Education for Sustainable Development Youth engagement & communication campaign Campaign purpose UNESCO will run a global campaign, encouraging young people to take action to promote sustainable development, reflect on their actions, and

763 views • 19 slides

Patients rights have no borders European Communication Campaign European Parliament ,

Patients rights have no borders European Communication Campaign European Parliament , Brussels 3 May 2016 What? A European communication campaign with online, offline and on-the-spot initiatives on cross-border healthcare rights

498 views • 15 slides

2019 Capital Campaign Feasibility Results and Toward the Campaign Learnings from the Feasibility

2019 Capital Campaign Feasibility Results and Toward the Campaign Learnings from the Feasibility Study High Awareness of Campaign and Participation High Favorability of Campaign Willingness to contribute at this stage off the

104 views • 7 slides

NASA Unity Campaign Updated August 27, 2019 Unity Campaign Introduction What is It? In

Office of Diversity and Equal Opportunity (ODEO) NASA Unity Campaign Updated August 27, 2019 Unity Campaign Introduction What is It? In 2019, NASA will launch a campaign to unify the NASA workforce in working toward unified agency goals.

653 views • 46 slides

Sign-Up Campaign Internal Training Webinar Over-service the top 20% of your accounts. ~ David

Top 20% Communication Sign-Up Campaign Internal Training Webinar Over-service the top 20% of your accounts. ~ David Connolly, IQ Consulting, NRP 2017 Business Sales Training 1. Campaign Details Kate Burnevik, Marketing Communication Manager

746 views • 36 slides

TAKE THE INITIATIVE European Citizens' Initiative Communication Campaign #EUTakeTheInitiative

TAKE THE INITIATIVE European Citizens' Initiative Communication Campaign #EUTakeTheInitiative ec.europa.eu/citizens-initiative #EUTakeTheInitiative | The Campaign EU 27 | 2018-2020 2018 | BG, LT, PL, CZ, FR, PT, AT 2019 | MT, NL,

284 views • 12 slides

Communication campaign: medicines under additional monitoring Patients and Consumers

Communication campaign: medicines under additional monitoring Patients and Consumers Working Party / Healthcare Professionals Working Party joint meeting, 25 September 2013 Presented by: Christopher Gadd, Communication An agency of the

891 views • 15 slides

PLASTIC BAN CAMPAIGN 2019 Curtis Wetselaar Campaign Overview Single-use plastics have polluted

PLASTIC BAN CAMPAIGN 2019 Curtis Wetselaar Campaign Overview Single-use plastics have polluted the oceans, dirtied the streets, and caused a very long lasting scar upon the landscape. Tie goal of this campaign and this movement is to pressure

539 views • 7 slides

Ambassadors Guide A Step by Step Road Map to a Successful Campaign 2019 2019 Campaign Slogan

Ambassadors Guide A Step by Step Road Map to a Successful Campaign 2019 2019 Campaign Slogan I LIVE HERE. I GIVE HERE GOAL: $1.43M What is a workplace campaign? Opportunity to give back to the community in which you live, work,

560 views • 29 slides

Best Communication Campaign Diner de chantier WORLDWIDE HOSPITALITY AWARDS 2013

Best Communication Campaign Diner de chantier WORLDWIDE HOSPITALITY AWARDS 2013 Presentation Innovative communication Diner de chantier concept Why ? 21 st of March 2013 Opening of the 1 st boutique - style

288 views • 16 slides

Crowdfunding 101: Developing Your Campaign 1. Pre-campaign Checklist 2.

Crowdfunding 101: Developing Your Campaign 1. Pre-campaign Checklist 2. Campaign Planning/Development 3. Public vs. Private Platforms Check these off first: q Why : Define campaign

356 views • 14 slides

PRESIDENTS COUNCIL October 24, 2019 2019 United Way Campaign YOU CAN CHANGE THE STORY. YOU

PRESIDENTS COUNCIL October 24, 2019 2019 United Way Campaign YOU CAN CHANGE THE STORY. YOU CAN CHANGE THE STORY. The Team 2019 ISU Campaign Chair Dawn Bratsch-Prince 2019 Leadership Chair John Lawrence 2019 Unit Volunteers

643 views • 20 slides

Sun Safety on the Slopes: A Health Communication Campaign Peter A. Andersen, SDSU University of

Sun Safety on the Slopes: A Health Communication Campaign Peter A. Andersen, SDSU University of Connecticut April 29, 2010 Sun Safety for High Altitude Ski Area Employees and Guests Collaborating Institutions Klein Buendel Institute

1.02k views • 83 slides

The National Council on Independent Living presents Elevate Campaign Training Campaign

The National Council on Independent Living presents Elevate Campaign Training Campaign Operations June 10, 2019 3:00 4:30 p.m. EDT Presented by: Stefan Walker 1 Agenda What do you need to run your campaign? Who do you need (as staff

281 views • 17 slides

SK Telecom 1 U U U U U U U- U - - communication - - - - - communication

U U U U U U U- U - - communication - - - - - communication communication communication communication communication communication communication Korea Mobile Market Trend for Convergence & Ubiquitous Communication 2004.

400 views • 16 slides

Brian Lamb School Health Communication Campaign Introduction Our objective is to conduct

Brian Lamb School Health Communication Campaign Introduction Our objective is to conduct comprehensive primary and secondary formative research by interviewing students in the College of Liberal Arts, Professors in the Brian Lamb School of

525 views • 17 slides

Marijuana Use Awareness Campaign BACKGROUND The Board of Supervisors requested that a Marijuana

Marijuana Use Awareness Campaign BACKGROUND The Board of Supervisors requested that a Marijuana Use Awareness Campaign be conducted and approved overall communication activities for the primary audience of pre-teen and teenage young people.

488 views • 12 slides

Positive Train Control Progress Report Campaign May 1, 2018 January 31, 2019 Campaign Overview

Positive Train Control Progress Report Campaign May 1, 2018 January 31, 2019 Campaign Overview Many public transit agencies across the country with commuter rail service are mandated to implement Positive Train Control (PTC) by the Federal

666 views • 14 slides

THE ORANGE SQUARE CAMPAIGN A CAMPAIGN FOR THE ENVIRONMENT Presentation to the University of

THE ORANGE SQUARE CAMPAIGN A CAMPAIGN FOR THE ENVIRONMENT Presentation to the University of New Brunswick Board of Governors Investment Committee Rachel Bensler & Susan O'Donnell UNB RAVEN project October 7, 2019 RAVEN Why are Susan

343 views • 10 slides

2019 Campaign Management Training AKA Training for Superheros opm.gov/ShowSomeLoveCFC What

2019 Campaign Management Training AKA Training for Superheros opm.gov/ShowSomeLoveCFC What will we cover today? About the CFC Your CFC role and responsibilities Developing your campaign plan Available tools and

648 views • 30 slides

AMITIE: A new communication campaign on migration, development and human rights AMITIE (Awareness

AMITIE: A new communication campaign on migration, development and human rights AMITIE (Awareness on Migration, Development and Human Rights through local partnerships), project financed by the European Union, focused on the complex relationship

399 views • 39 slides

NASA Unity Campaign Enterprise Implementation Plan Development Updated October 22, 2019 NASA

NASA Unity Campaign Enterprise Implementation Plan Development Updated October 22, 2019 NASA Unity Campaign Launched on Sept. 6, 2019 Announcem ent of NASA Unity Cam paign I am pleased to support the launch of the NASA Unity Campaign. The

704 views • 7 slides

Fundraising and Finance November 6, 2019 CAMPAIGN FINANCE COMPLIANCE DISCLAIMER Presentation

Campaign Boot Camp: Fundraising and Finance November 6, 2019 CAMPAIGN FINANCE COMPLIANCE DISCLAIMER Presentation is for educational purposes only and designed for candidates who plan to raise or spend $2,000 or more on their election

984 views • 71 slides

Seasonal Outreach Fall Fall Outreach Campaign Fall Outreach Campaign Fall Outreach Fall

Seasonal Outreach Fall Fall Outreach Campaign Fall Outreach Campaign Fall Outreach Fall 2019 Campaign Blog posts Newsletter articles Poster Social media posts Fall materials checklist Blogs and Newsletter

418 views • 9 slides