How$to$Run$a$Successful$Land$ Acquisition$Campaign - PowerPoint PPT Presentation

How$to$Run$a$Successful$Land$ Acquisition$Campaign 2018$Connec=cut$Land$Conserva=on$Conference

Introduc)on

Guiding'Principles'of'a'Successful' Campaign Major%Challenge • Extraordinary%Undertaking • Campaign%Atmosphere • Commi@ed%Leadership • New%Support • Specific%GiH%Requests • Appropriate%Solicitors% %̶ Trained%Volunteers • ReporMng% • ConMnual%Plan%RevitalizaMon • 2018%CTLCC 3

Structuring)the)Campaign

Campaign(Management Day .to.day(leadership(of(the(campaign • and/or Campaign(Counsel • 2018%CTLCC 5

Case%for%Support The%perceived%importance%of%the%project • The%rationale%for%support • Branding%and%messaging • 2018%CTLCC 6

Table&of&Gifts Gi-&Table • Leadership&and&Major&Gi-s • Special&Gi-s • Gi-&Acceptance&Policy&and&Procedures • Bridge&Funding • 2018%CTLCC 7

Campaign(Feasibility( Study

Yes,%to%test— General%Percep1ons • Reac1on%to%Campaign%Messages • Personal%Willingness%to%Engage%as%a%Volunteer% • and/or%Donor Suggested%Strategies • 2018%CTLCC 9

No,$because$ +̶ Timing$doesn’t$permit$it • Funding • 2018%CTLCC 10

The$Components$of$a$Feasibility$ Study Interview$Request$Le=er • Dra?$Background$Statement • List$of$Interview$Candidates • QuesEonnaire • Table$of$Gi?s • 2018%CTLCC 11

Leadership*Role*and* Responsibili0es Job*Descrip0on • Time*Commitment • Iden0fying*Chair*or*Co <Chairs • 2018%CTLCC 12

Prospect)Development Iden1fica1on • Evalua1on • Cul1va1on • Solicita1on • Follow ;up • 2018%CTLCC 13

Campaign( Communica,ons 2018%CTLCC 14

Campaign(Materials A. Case(Statement B. Gift(Proposal C. Campaign(Updates D. Fact(Sheet E. Question(&(Answer(Brochure F. Maps(&(Photos 2018%CTLCC 15

Events'and'Cultivation'Activities A. Educa1onal'Events'and'Recep1ons B. Tours 2018%CTLCC 16

Public'Rela+ons Press'Releases • Campaign'Newsletter • Bumper'Stickers • 2018%CTLCC 17

Questions

2018%CTLCC 19