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Identity & Purpose: Hedgehogs & Foxes Being intentional in an era of Choice, Change & Competition ACSA Conference, Tasmania David Martin General Manager, HammondCare At Home The market is open for business! Residents and clients as


  1. Identity & Purpose: Hedgehogs & Foxes Being intentional in an era of Choice, Change & Competition ACSA Conference, Tasmania David Martin General Manager, HammondCare At Home

  2. The market is open for business! Residents and clients as choice-wielding consumers: • Choice • Change • Competition

  3. Choice – why can more be less? When people have no choice life is unbearable…. But as the number of choices grows further, the negatives escalate until we become overloaded…choice no longer liberates but de - abilitates…Be a chooser not a picker Barry Schwartz

  4. Consumer Choice Provider Choice Who cares about the who and the why ?

  5. WHO & WHY shapes WHAT you do HOW you do it

  6. 1. Identity and purpose shapes an appetite for risk “Charities are not in the business to guarantee themselves being there in a millennium. We are here to take risks…for people who lead risky lives” (Baron Victor Adebowale)

  7. 2. Identity and purpose delivers innovation

  8. 3. Identity and purpose is good for organisational culture “A strong workplace culture grounded in a rich, engaging sense of purpose is foundational to high- performing organizations” (Dr Louise Parkes – Voice Project)

  9. 4. Identity and purpose provides focus and impacts on performance

  10. Hedgehogs and Foxes Phil Collins, Good to Great

  11. Does I+P really have an impact in practice? Case Study: HammondCare

  12. HammondCare’s I+P shapes our appetite for risk

  13. E.g. HammondCare’s Early Commencement Program

  14. HammondCare’s I+P delivers innovation

  15. HammondCare’s I+P is good for organisational culture • Empowering culture – staff are guided by principles and encouraged to use judgement rather than policy directives • Engaging culture – staff engagement across the organisation was 86% (17% better than industry benchmark) -

  16. HammondCare’s I+P provides focus and impacts performance Our Differentiators Dementia Care Palliative Care

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