Online Identity & Social Media by: Nicole Santarsiero What is - PowerPoint PPT Presentation

Apr 17, 2023 •381 likes •471 views

Online Identity & Social Media by: Nicole Santarsiero What is Online Identity? -Online identity management (OIM) - Online personal/business branding also known as personal reputation management -The created presence of a person on the

Online Identity & Social Media by: Nicole Santarsiero
What is Online Identity? -Online identity management (OIM) - Online personal/business branding also known as personal reputation management -The created presence of a person on the Internet. Reflected by content: ex. news, participation in blogs and forums, personal websites , social media presence, pictures, video, etc.(Marcus, Machilek & Schütz 2006)
Who do you want to be? Social Media platforms, allow end users to create their own online identity: -One have multiple identities across different platforms, ex: LinkedIn vs. Facebook -Profiles/information can be tailored for certain audiences -Online representation can be true to the self, or can be an idealized-version of self
How much control do you have over your identity? SNS profiles help create your personal identity... Yet many other factors help to create this image as well: - Your peer network - Site regulations - Unspoken rules
Is your online image positive? Keep in mind… -Posts from others (pictures/comments) -How can posts effect your image? Consequences -Stay active on Social Media (at least check) -Consider privacy settings https://www.youtube.com/watch?v=PBdEA1ubKrw
Transparency or lack of choice? Is anonymity an option? -Most social media platforms are non-anonymous. -Removal of suspicious accounts Other options: -Tor Browser -Japan: 3 main social networks use pseudonyms Ex: 4Chan -However, information can be traced Benefits for individuals and companies: -Opportunity to promote brand of authentic identity -Reach new audiences, segmentation
References http://www.theguardian.com/technology/2012/apr/19/online-identity-authenticity-anonymity http://radar.oreilly.com/2009/10/what-sociologist-erving-goffma.html http://psychcentral.com/news/2013/01/21/online-personality-influences-real-life-identity/50633. html http://laurelpapworth.com/social-network-identity-anonymity-pseudonymity-and-accountability- media140/
Questions?

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